Adam Nunn

Not everyone likes to hear this I know but standardisation and getting the fundamentals right are key to the success of retail media. Let’s work together as an industry to make this happen

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Great article from Martyn Bentley on the importance of measuring and maximising the reach of your marketing investments. #audienceproject #measurement #ROI #reach

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This week I spent a couple of days in a wet and windy Brighton at Media360. There was SO much great content but here are just a few golden snippets I thought were worth sharing... We are all #bonkersbusy. Thank you Natalie Bell I have used this many times in the last 3 #bonkersbusy days already About AI.... ‘The World of uncertainty is with us’. Certainty drives paralysis so experiment, take baby steps, experiment and demystify Anna Forbes It’s easy to do the right thing wrong when it comes with connecting with disabled audiences. Consult with the community and design with them in mind from the start Dom Hyams The day you start working in advertising is the day you stop being a consumer. Listen to your audiences, use varied and good quality data and lived experience Ndubuisi Uchea We need to examine the maths of retail media more – a strong accountants view! Sam Tomlinson More young people read news than ever before – 9 in 10 on average 4x a day Heather Dansie That it’s a civic and democratic responsibility for advertisers to invest in news Gideon Spanier. More on this to come - watch this space About risk taking…Make me uncomfortable, just don’t get me fired. Be really annoying but don’t be a d**k Maya Gallego Spiers In 30 years climate change advertising hasn’t worked. Brands are failing consumers in the fight against climate change because people don’t like being scared; they want to see the benefits to them, their family and the area they live in. Get the ostrich’s head out of the sand! Matt Bourn Thank you for the fond reminder of my heavy-metal youth. All hail Rage against the machine x fantasia! As media has become more addressable, consumers have become less identifiable. Geo-keys are the way forward. Satin Reid Most brands under-index against minority audiences so if you’re looking for growth, this should be an obvious place to start Claire McAlpine Thank you everyone for your wise words! From me.... check the weather forecast properly before you go anywhere in the UK away from home and whatever it says take a raincoat, a warm jumper and some comfy shoes. And remember when you go to the pub that it is only Tuesday. Thank you Haymarket Media Group for a great conference & hopefully see you all there next year if not before!

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Omar Oakes in The Media Leader UK touching on one of the biggest issues of our age. Network Media Agencies are having to turn to 'products' (many non-transparent) to find additional margin as pressure mounts on them to replace lost margins in creative, production and other disciplines within the Holding Companies. Selling products for a mark-up shouldn't be a core feature of a service industry. Adding value through strategic insights, sophisticated media planning and effective (not just efficient) execution should be the way that agencies demonstrate value and drive margin. Charging properly for this has to be the solution rather than today's race for the bottom of faster, better, cheaper. Hopefully this will be discussed at the Future of Media conference happening today and tomorrow from Adwanted UK events.

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Dear Marketer, 54% of you think 2024 will be your year to ‘finally get to grips with measurement’ and that you are still held back by inadequate legacy media measurement, self-serving platform metrics and a host of new but unproven measurement currencies. On top of that, only 17% of you believe you’ve become more agile in decision making since our last study. Houston... we have a problem!!! DM me or click the link below to get a copy of the sixth wave of MediaSense's Media 2025 research study. Let’s talk, David Strome

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Don't know where to start or what are the benefits of 'CTV' ... your not alone! Our latest report helps demystify and offers practical guidance. Please drop me or the team a line if you want to chat but definitely download the report! 👇

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Retail Media is one of the recruitment bright spots in the media world.  For years, agency people stayed in agency land - and brand marketers or retailers side did not cross over into the agency world. This should not be surprising as the skill sets are different. However, Retail Media is triggering a wholesale series of changes in how retailers can drive new revenues and how brands can acquire customers. The skill set required to set up and operate a retail media network is much more like a media agency than classic retailing.  Retailers are good at retailing, not necessarily selling media.  There will be a lot more of these sorts of "Adland Exec joins Grocer" 😁 announcements from retailers as they fill in gaps in their skill base. Of course, social networks, eg Pinterest are part of the offsite propositions that many retailers will offer as part of their onsite/offsite/in-store channels. And, of course, Amazon are the "OG" of retail media 😁 Good hires all round by Nick Ashley & the team at Tesco.

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It's been a busy few weeks here at OMC/Diversiffi Media..... .. with global DOOH progression,& market maturity top of the agenda. Data reveals that not only is OOH media holding its ground, but projections report it will outpace the UK advertising market growth in 2024/25. Not unexpectedly, this is propelled by DOOH, the convergence of technological advancements, the demands of advertisers, evolving consumer behaviours, & innovative approaches to creativity. The digitisation of assets, enabling dynamic content capabilities & programmatic trading options, redefines brand engagement. It is interesting to explore what opportunities these advancements present for clients/brands navigating audience attention in a cluttered media environment.  Will the flexibility of real-time, contextually relevant messaging extend brand resonance & increase budgetary investment? The integration of data-driven insights & analytics into campaign planning & execution is reshaping the OOH ecosystem. With advancements in technology enabling precision targeting & measurement, clients/brands have access to unlocking new levels of campaign performance and ROI.  Creativity also continues to flourish across both traditional & digital OOH, as clients/brands leverage more immersive experiences to captivate audiences & nurture lasting connections. The changes in consumer movements and infrastructure development are presenting significant opportunities for OOH. Capitalising on the growth of urban environments will broaden reach & campaign impact. As talked about frequently here, the integration of OOH into omnichannel marketing strategies is a pivotal driver of growth. Deliver consistency across multiple touchpoints, OOH is a critical component of the media mix. As long as clients/brands demand it, & their 3rd party agencies structure planning to fully integrate OOH into their omnichannel strategies, advertisers should witness an amplification of brand visibility & engagement The growth potential of OOH media is not to be underestimated. It's a multifaceted opportunity driven by digital transformation, data-driven insights, creative innovation, urbanisation, & integration with omnichannel strategies. Looking inwardly, which I rarely do, the key question is, will these opportunities start to impact OOH market share or are we yet to identify the barrier to progress? Diversiffi Media is a global independent commercialisation and business development agency, recognised for building & monetising assets through digital OOH networks, digital transformation, dynamic content & brokering commercial partnerships In partnership with The Out of Home Media Consultancy #assetmanagement #landlords #commercialproperty #municipalities #retail #inhousing #realestate #adtech #mallowners #revenues #dooh#doohadvertising #business #creativity #sustainable #globaladvertising #sustainability #data #OOHMedia #Sustainability#Commercialisation #DataDriven #DigitalTransformation Image: WOW LA

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Media Marketing Compliance helped the Association of National Advertisers study the market for 'Principal' (or 'Proprietary') Media, and the results have landed. The report is incredibly thorough and provides great guidance for advertisers. While not a new phenomenon, PM is increasing dramatically and becoming a much more controversial way for Media Agencies to make extra profit at the expense of transparency into their true revenues. Advertisers should take a firm view on whether this is in their best interests.

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What's on your mind? Getting the best from your marketing? Can AI help me with marketing? What even is AI? 🤔 Understand more from Reach Solutions next week!! 😀 #digitalmarketing #marketingsolutions #reachsolutions

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To future-proof themselves, brands should be using OOH to connect with a generation who crave tangible experiences.✨ Clear Channel UK's new Audiences in Focus insight checks in with key audience groups to understand their ever-changing moods, habits and mindsets. Discover more below👇 https://okt.to/Si74K6 #IPAO #EffectiveOOH #Audience

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In the lead-up to last week's England game, content about Gareth Southgate was garnering more attention than that of Rishi and Starmer. These surprising insights highlight opportunities for advertisers to target less competitive spaces. For deeper insights into the Performance Marketing world, check out Jamie Towards' analysis below 👇. If you're interested in learning more about these findings and how they can benefit your brand, feel free to reach out! #teads #performancemarketingworld #euro2024 #ukelection2024 #mediaplanning #mediastrategy #mediabuying #creativity #insighrs

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Impact is our output. We talk about modern marketing being able to deliver two types of impact - cultural and commercial. How do we move beyond the brand purpose debate and into a more grown up and nuanced conversation about the different types of impact we all create as marketers every day? Come and join us to find out.

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Wondering about changes in advertising representation? 🤔 Catch up on our recent webinar #OOH - The Inclusive Channel, led by Clear Channel UK's Head of Sales - Out of Home Agencies, Caroline Forbes, & Senior Research & Insight Manager, Philippa Stanners. They discussed: 👍 Why it's important for brands to prioritize inclusivity✨ The role of OOH in fostering an inclusive environment 👀 Tips on integrating inclusivity into the planning process Watch the 30-minute session for key insights & takeaways! Click here: https://okt.to/Epmeqx #InclusiveAdvertising #PlatformForBrands

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As Q4 kicks off, it's great to see a write up our festive insights in Performance Marketing World. If you'd like to access the full report, you can download it here: https://hubs.li/Q02NmRxd0

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The good news keeps coming… A bit more detail on the great results achieved through our Organic strategy which bagged a Best Use of Search award at the UK Search Awards last week. 2025 looks set to be an even more exciting year as we look to roll out even more award-winning work across even more brands. We have some availability for additional brands looking for SEO and Digital PR support, please get in touch with myself or George H M Webb for more information. #SEO #Organic #PerformanceMarketing #DigitalPR #Search #UKSearchAwards

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📣 Call for Panellists! 📣 The inaugural 'Pop Culture Marketing Trends Summit' will take place at MCM London Comic Con on the morning of Friday 24th May.  It’s a free event aimed at pop culture marketers and comms professionals and those that have an interest in staying abreast of current marketing trends in the context of the rapid and somewhat challenging changes we are all experiencing. We're presenting x5 panels in a whirlwind morning schedule, all of them will be made up of experienced professionals in the following areas: - Industry: Published Media (Books, Comics) - Industry: Games - Channel: Events - Industry: On Screen Entertainment (Film, TV & VOD) - Channel: Creator Each panel will be having a discussion based on three core questions: What changes and developments are you seeing in your consumers or audiences? How do you think your sector is responding and adapting to those challenges? What do you identify as the key marketing trends as a result? So, are you, or do you know a potential panellist? A professional working in the pop culture marketing and comms sector who: - is an avid follower of pop culture marketing and comms trends with an eye on the game and finger on the pulse. - walks the walk as well as talks the talk - enjoys voicing thoughts and opinions and likes talking about them nicely with others - whose employer says it’s ok or even encourages going out and about to talk about things that have been learnt ‘in the day job’ - wants to come and hang out at MCM London Comic Con for the Friday before a bank holiday weekend If that sounds like you or someone you know drop me a line (or get them to) on here or via email ([email protected]).  We’re aiming to curate the most interesting and diverse panels we can to gain as full an insight as possible for the attendees. We will respond to everyone who gets in contact but you may not finally be successful as a pannellist. If you want to get involved apart from being a panellist please feel free to give me a shout and let's have a chat.     IF YOU WANT TO ATTEND THIS EVENT (and why wouldn't you it's a legitimate business case to pop to MCM London Comic Con @ Excel to do some learning and also see fandom consumers free-range in their natural habitat!) More about how to get your mits on tickets next week.

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Looking for Presentation/Sales people who want to get in on a project that can change the advertising landscape. Opportunies for shared business ownership. UK based professionals only. Please dm for more details. Advercado aims to provide small businesses around the world with the same OOH advertising opportunities big brands have access to. We aim to do that by empowering small businesses with high footfall/reach opportunities to share and sell spaces, generating income through advercado.co.uk! The creation of these advertisements can be sourced via our platform which includes, designers, printers, distributors etc. A free platform, all the tools free to use, creating an advertising platform with everything small businesses need to create the next great advertising campaign! Small business make up the 99% of businesses in most countries... Why shouldn't they have the same OOH opportunities as the big businesses? Working together we can make the change. Join us! Cheers, Joe #share #opportunities #sales #marketing #advertising #advertisingandmarketing #entrepreneurs #smallbusiness #students #student

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Nice study done to once again show the effectiveness of an omnichannel approach. We know how much value digital channels can bring to sales activation of any campaign, but we should never run these campaigns in isolation, mixing them up with traditional and reach platforms, ensures we create mass brand awareness, which ultimately will build a more robust brand for the future. As we see below, not only does it build brand trust it enhances the performance of our digital campaigns. This study concluded that the use of OOH amplified in store, as well as online sales, by a factor of 1.7 times. Marketers should not forget the basic principles of marketing and should include a marketing mix when planning any media campaigns.

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