Adam Harrison

Generic email blasts are missed opportunities. Phew. We said it. Now it's time to take your personalisation beyond first name basis and actually make your brand stand out in a crowded inbox. Learn the tricks to crafting emails that actually get opened and clicked in our latest blog: https://lnkd.in/gCanU5pK

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🎉 Reflecting on a busy month for us at Staffbase... 👇 🏆 We've been shortlisted for a B2B Marketing Award for Best Omnichannel Programme for our 'This Is Not Your '90s Intranet' campaign. It's the first time we've received this type of recognition for our campaigns. https://lnkd.in/dA3XZhU7 🚀 We landed in the Sifted 50: Germany - a ranking of the 50 German startups with the strongest revenue growth over the past 3 years! https://bit.ly/3NuRirH 📰 We're receiving more media coverage than ever... 🎯 Forbes: "4 Reasons Why It’s Getting Harder To Be A Successful Manager" mentioned our landmark study with the USC Annenberg School for Communication and Journalism https://lnkd.in/d8vXi6Z5 🎯 PRWeek: "61% of employees leave jobs due to poor internal comms" https://staffba.se/PRWeek 🎯 Die Welt: "Die Top-50 beim Umsatz – diese deutschen Unternehmen wachsen am stärksten" https://staffba.se/DieWelt 🎯 Business Punk: "Oh Gott, ich will nicht nach Berlin“ covering our journey as a start up in the former East Germany in an interview with our Founder and CEO, Martin https://lnkd.in/d5Z6gyfn 🎯 HR Brew: "Internal comms is huge for employee retention—but only if you do it well" https://staffba.se/HRBrew 🎯 manager magazin: "Warum das Chemnitzer Start-up Staffbase an die Börse will" about our IPO plans... https://lnkd.in/dHHSPxDy 🚀 Most importantly of all... we're winning great customers all over the world including another of Germany's biggest supermarkets, a major charity in Australia and we're now partnering with seven of the ten biggest automotive manufacturers. We're so excited to working with all of these new customers to achieve success together and up level the whole internal communications sector! 📈 And looking at our plans for 2025... we're just getting started. 📈 There are few things more gratifying than working with great people and then seeing them achieve success. And this team is one of the very best I've had the pleasure of working with... Thank you to my fantastic leaders Fabian Liebig, Lara Dobson, Melanie Bochmann, Athena Koutsonikolas, Dr. Juliane Kiesenbauer, Tee O., Giovanni Picone, Luke Pheasey, Jenny Köhler, Brian Tomlinson, Álvaro Andrés Carrillo and the whole Marketing & Communications team for everything you do each day to make this journey such a fun one! :) #employeecomms #internalcomms #internalcommunications #marketing #b2bmarketing #CMO

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"SEO is everything" We hear this way too often. But what about CRO? Conversion rate optimisation uses real data to make informed decisions about marketing strategy and increase conversions. "Where can I sign up?" you might ask? Right here, with an effective testing strategy. A/B testing is the most powerful tool in your email marketing arsenal if you want to truly understand your audience. Our latest guide covers everything you need to know about getting A/B testing right. But if you need an extra boost, shoot us a message after you've had a read. https://lnkd.in/g8X3Hs8R

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🎈 WE'RE HIRING 🎈 Senior Growth Marketer So excited about this role. 💥 You will have an immediate impact on growth, helping individuals, charities and organisations multiply the impact their donations have. 💻 You'll design and lead experiments across product, CRM, acquisition and beyond. 👯 You're great at identifying key customer segments and designing strategies to acquire, activate and retain them. 📊 You love data, analysing behaviour to find key insights and turn them into opportunities. If you're excited about doing good, working with passionate people, and using your growth marketing skills across a broad range of projects, check out the JD in the comments, or DM me! #hiring #marketplace #profitforgood #growthmanager

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UK marketers want to use 'Uber-Style' surge pricing. Almost half of UK marketers are considering dynamic pricing, adjusting prices based on demand, according to Emarsys research. The survey of over 250 marketers reveals that 47% are contemplating this strategy, with 15% very likely to implement it soon. The #retail and leisure sectors could see the biggest impact, with 54% of marketers likely to adopt surge pricing. Ross Williams highlights that dynamic pricing, driven by #AI, can reward loyal customers and manage high demand or frequently returned products. AI-powered tools are crucial, with 21% of marketers already using them for pricing (this number seems high to me) and 41% considering adoption. #ecommerce

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After years of "text marketing is just a US thing", SMS is booming across the pond. Seems like we need to give text marketing the cheesy '90s Corporate Tagline makeover. One of our integration partners Attentive cited 128% revenue growth in the UK over the last year. WHOA! (See article link in the comments 🔽) cheesy '90s Corporate Tagline contenders: 1. “SMS: It’s gone global, are you ready?” 2. “SMS – Not just a US thing, it’s a world thing!” 3. “SMS: Crossing borders and boosting business everywhere.” 4. “SMS – The global communication tool your business needs.” 5. “SMS – Now more than ever, it’s international.” Now to pair with synth-heavy jingles, Funky bass lines, or uplifting pop-rock and we're in business!

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With a handful of copycat 'Pint Protection' campaigns popping up from the likes of Aldi UK and The HEINEKEN Company, it's a good reminder that speed of execution is the single most important advantage startups have over massive brands. Our original plan was actually to launch a little later. But we recognised the opportunity of going live before the Euros started, so we hustled hard to get it done in a way that a massive brand could never have done. It turned out to be the ideal moment for us to introduce Pint Protection and by the time England kicked off on Sunday we had well over a thousand people signed up. A week later, Heineken launched a very similar campaign built solely around England games... when England had already played twice lol. The entire positioning of their campaign as "the first of its kind" and "just in time for the football" is comical now it's neither of those things because they were too slow. Somewhere along the line things got stuck and they missed their shot. A few days can make all the difference. A similar thing happened last year when we launched a stunt to 'unofficially' sponsor The Queue at Wimbledon. The team worked all weekend so they could be there at 3am on the first day of the tournament. We went viral by lunch. By the end of the week there'd been half a dozen other brands try the same thing. A day later and we'd have missed our chance. The two ideas above are, in my opinion, quite obvious opportunities and I wasn't surprised to see them come from other brands too. But while well-resourced brands may beat startups on execution quality, they don't stand a chance at execution speed.

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My biggest weakness as a partner manager: Spending some time on Black Friday reflecting on my strategy so far and where my biggest strengths and weaknesses are Also thinking about cheese on toast, evidently At DigitalGenius, we've been operating partnerships across: - Europe and North America - Tech and Agency partners - Referrals and Events and had a mixed bag with both great and not great outcomes across all areas I think the area where I have the most room for improvement is in establishing strong Joint Value Propositions #jvp #partnerships #ecommerce

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📉 Startups in the technology industry have the highest failure rate at 25% First-time startup founders have a success rate of 18% My new research report from FIRST marketer group, in collaboration with CCGroup - B2B tech marketers, reveals marketing learnings - as shared by #founders themselves - to ensure you're not one of them! 📄 Link to the report in the comments below Richard Fogg 1871 #techmarketing

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If only every week had Rory Sutherland in it! On Wednesday we threw an exclusive dinner with AppsFlyer, for clients and pals from the world of #AppGrowth; they were also lucky enough to catch this panel discussion with Caroline Harrison of HSBC and Stu Jones of Domino's. There were some golden soundbites from the evening - here are some of my faves: 💥 Does the ROI and the burden of proof destroy innovation in marketing? Discuss!! 💥 There are opportunities in experience that make the app user feel like one in a million. 💥 What people really rate is what they least expect. 💥 Despite all the historical data, you can't predict the future - start with an expectation model and correct for error.

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📊 The MarTech Paradox: Why More Tech Doesn't Always Mean Better Results Remember when tech promised to make marketing simpler? Yet here we are, drowning in choices, platforms, and solutions. Every day, brands face an overwhelming array of decisions - and somehow, adding more tech seems to multiply the complexity rather than reduce it. After some reflection, here's what I've learned over the past decade. #MarTech #DigitalTransformation

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Bloomreach generated up to 3x more leads by scaling up their content creation with Contentoo. Want to know how? 2 years ago, Bloomreach reached out to us to help them put their new localised content strategy into place. Their main goal: localise content across the EMEA region to enhance engagement and brand awareness without compromising quality. Within 1 year, we localised their English-language website into German and French to go along with 20+ white papers and blogs for those languages. What did we achieve? 🟡 Localisation efforts led to up to 3x more leads, higher email open rates and increased demo requests. 🟡 Bloomreach launched campaigns almost twice as fast through our workflows. 🟡 Brand messaging was consistent and impactful across different markets and regions. For the full success story, click the link below. https://lnkd.in/dCEYaf4w

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🎯 Here's why R17’s ContentFlow Engine™ is a game changer 🎯 By continuously delivering fresh, tailored content, we keep your audience engaged and guide them seamlessly through the funnel 🚀 This means no more wasted spend—just ads that drive results 📈 Want to find out more? 🔗 https://lnkd.in/dgiFhvtv #ContentCreation #ContentFlowEngine #BusinessGrowth #R17Ventures #PerformanceMarketing #CreativeCampaigns #DigitalSuccess

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Ready to dive deep into your funnel's past and future? ⭐ How many leads and opportunities were created last month? ⭐ Wondering how much more pipeline and booking you can generate? ⭐ Want to know which lead sources are conversion champions? RevSure AI's Funnel Health module has all the answers you need. Get the best insights to build a high-quality pipeline that converts. Learn more at https://lnkd.in/gqD5VQ_B #funnelanalytics #funnelhealth #marketingattribution

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I really enjoyed the talk from Adam Ryan and Jacob Donnelly at the #OX7 Idea Exchange, brought to you by Omeda. Pretty forceful CTA from those two for B2B media owners to create better content, with more unique voices. Easier said than done, of course — but crucially important. I also wonder: so what if your content is awesome if it's packaged in a way that is hard to access (e.g. slow website, poor design, poor experiences on different devices). That perspective has to be a part of the conversation. Come see us at the conference if you want to talk shop — I'm here with my Organic colleagues: Tom Imboden Justin DeMaris, and kendra gauntlett. Next up: using Zapier to improve lead scoring.

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➡️ New Incentive Added! Share Your Insights & Win Big. Affiverse is all about community. We value your feedback and want to ensure we’re doing everything we can to support and empower affiliate marketers like you. That’s why we’ve launched the Affiverse Insights Survey—and this time, there’s an exciting new twist! The survey is open for a limited time, so don’t delay! https://lnkd.in/ekk98e4v #AffiverseSurvey #ShapeTheFuture #affiliatemarketing

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Does your brand have a laser focus on 𝐜𝐨𝐧𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧 𝐦𝐚𝐫𝐠𝐢𝐧? Check out this breakdown of: ➡️ How the "growth at all costs" frenzy caused businesses to chase top-line revenue over profitable unit economics ➡️ Why contribution margin is a better metric to obsess over, because it's what drives your ability to turn a profit https://lnkd.in/enPzxA7k

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