Adam Cole

Over the coming year, 45% of marketers plan to work on website optimisation to improve digital consumer experience. 📈 See how we can help with your website 🖥️ Get in touch to learn more: 🔗 www.dashagency.co.uk 📧 [email protected] 📞 01952 450979 #Dash #DashAgency #MarketingAgency #Advertising #Marketing #DigitalMarketing

3

Don't be confused by your data. Data and analytics are key to our strategic marketing campaigns at Green Ape Media. See the results for yourself and watch your business thrive! 📈 Our data-driven approach ensures precision and measurable outcomes. Discover more at greenapemedia.co.uk #DataAnalytics #MarketingStrategy #BusinessGrowth #ResultsDriven #GreenApeMedia

2

1 Comment

Preparing to rename your B2B brand to drive enduring value creation? Hear from our UK-based naming expert James McCarthy on the five factors to consider as you get started. Developing a compelling B2B brand name is one exhaustive (but exciting) process. Thinking about the five factors can help you set internal expectations for the journey—and ensure your new name speaks to the best of who you’re becoming. Read about renaming your B2B brand successfully here: https://lnkd.in/ew7qW3aA #B2B #B2Bbranding #B2Bbrandnames

3

Les Binet shared some great insight into the power of econometric modelling in marketing, and we couldn't agree with him more 📈 👏 Our Head of Data, Samuel Elsom, believes that "far too many day-to-day decisions on marketing budgets are made using short-term thinking because it's hard to account for longer-term strategic goals when the analytics that facilitates this is infrequent and outdated." At Charlie Oscar, we use high-frequency modelling to understand the effect of media across three key areas: its impact in the short term, how this changes in the long term, and how channels synergise together to improve those around them. Meaning that "brands can be suitably armed to make those daily critical decisions across their portfolio that are both highly relevant and based off key KPIs that merge short-term, long-term & interdependent thinking."

18

Did you know that digital advertising now commands a staggering 75% of the total UK ad market? This shift from traditional print to digital channels is driven by the need for precise targeting and measurable results. Digital platforms provide a broader reach and real-time engagement, making them essential for modern marketing strategies. Consumers today expect quick access to information and seamless interactions online. Digital marketing meets these needs through data-driven tactics, allowing brands to personalise their approach and respond swiftly to consumer behaviours. There's a cost component in this too, with brands able to divert digital advertising spend away from ads that aren't delivering a good ROI to those that are. Are you fully leveraging digital marketing in your strategy? We're happy to have a chat if you need some guidance 😊 #DigitalMarketing #PrintToDigital #MarketingShift #DataDrivenMarketing #ConsumerEngagement #shareable

4

Built for you...not us! The Horizon Customer Data Platform exists to work with you and your business, to harness your data, deliver powerful business insights, and accelerate your customer focused growth. With Horizon you not only get a bespoke CDP, built around your business needs and data points, but our XCM team becomes an extension of your own to support your data journey. Want to learn more? Get in touch for an informal chat xcm-uk.com/contact Chris Slater Luke Ibbetson Guy Swan Holly Shead Maria Phan #CDP #HorizonCDP #Data #DigitalMarketing #CustomerExperience #MarketingCampaigns #DataAnalytics

5

Effective communication in marketing is essential, whether it’s with your team, stakeholders, or customers. Here is Kate Field, KAT’s Marketing Manager, with her top tips for clear comms. #KATMarketing #EffectiveComms #MarketingTips #MarketingAgencyUK

1

Unlock the full potential of your digital marketing campaigns with these 5 essential Google Analytics metrics! 📊✨ Discover how to drive better results and make data-driven decisions. Get in touch with us: www.keysmarketing.co.uk 📱 🎯 #DigitalMarketing #GoogleAnalytics #MarketingStrategy #MarketingSuccess #B2BMarketing #MarketingAnalytics

3

Understanding the difference between strategy and tactics in B2B marketing is key to driving sustainable growth. 🧠💡 Discover how a well-crafted strategy aligns your marketing efforts and how tactical execution can propel your business forward. 🚀 Need help with executing successful campaigns that drive results? 📈 Contact us: www.keysmarketing.co.uk 🔑

2

Join the Search Engine Revolution. Introducing Total Search, bringing your organic and paid search strategies together under one roof, for exceptional results. What can you expect? Your search strategies, in one place, based on better data ✅ Fluid budgets for outcomes that exceed objectives ✅ 360° reporting and bespoke comms ✅ Improved ROI - balancing investment and efficiency, seamlessly ✅ Join the Search Engine Revolution. Get in touch today.  https://lnkd.in/eF3ueeNE #SEO #PPC #TotalSearch #SearchStrategy

39

Did you know that 78% of UK marketers consider video content their most effective tool for audience engagement? With 85% of all online traffic expected to be video by the end of 2024, video is no longer just an option—it’s a necessity. Whether it’s used for storytelling, product demonstrations, or building stronger connections with your audience, video offers a powerful way to capture attention and drive meaningful results. Now is the perfect time to make video a central part of your marketing strategy. 🎥📈 (Source: Ofcom) #VideoMarketing #DigitalStrategy #ContentMarketing #MarketingTrends #MarketingStats

2

📰 MMC's Non-Executive Chairman, Nick Manning, was invited to provide guidance on calculating Principal Media's value in this special article for Marketing Procurement iQ. 👀 Take a read in the below link... #Marketingprocurement #mediatransparency #procurementevents #mediaandmarketingcompliance

6

Media budgets can skyrocket! Utilize precise financial tracking to maximize your ROI and ensure project viability. Effective cost management is key. Do you monitor your spend effectively? Why not see if a financial review can enhance your strategy. #UKMedia 👉🏻smithbutler.co.uk

1

What email metrics matter today? 💌 Find out how to optimise your email strategy in today’s competitive landscape. Watch DMA’s on demand webinar with a riveting expert panel discussion as they analyse the latest stats from the Email Benchmarking Report. ➡ https://ow.ly/hRzA50SuyPG #Emailmarketing #Personalization #Benchmark

7

Get access to enhanced marketing ROI with Dash. Dash can help you by: 📊 Establishing clear KPIs tied to your business goals. 📊 Being experts at translating data into actionable insights 📊 Deploying strategies like A/B testing, channel optimisation, and audience targeting. Get in touch to learn more: 🔗 www.dashagency.co.uk 📧 [email protected] #Dash #DashAgency #MarketingAgency #Advertising #Marketing #DigitalMarketing

1

Funnily enough, the best thing about 'DIY Surveys' is actually 'DIT Surveys'. Market Research and Insight Agencies that don't possess their own survey technology can now partner with DIY Surveys to provide our technology license free to their clients to support a 'Do it Together' approach to market making it easier to stay at the centre of things and add value. #DITSurveys #DIYSurveys #Partnerships #DoItTogether #MarketResearch #Licensefree #AddValue #SaaS #Surveys #Research #Insight

2

Offering fast turnaround, industry-leading standards and high-quality data all at a competitive price, we deliver added value across all of our services, from idea generation and questionnaire design through to delivery of data tables and executive summary reports. Our online & PR express omnibus surveys will provide you with nationally representative online samples which can be used to improve your business strategy, giving you confidence in the decision making process. Understanding your target audience in detail is important for any successful business, and, with a quick turnaround, you can get the data you need right when you need it. #marketresearch #projectmanagement

2