Abi Rough

It is exciting to enter a big market like the UK (this month!) and begin the sales scaling journey... 📈 ...our new commercial team has been hard at work, both re-validating and optimizing the go-to-market plan, and are ready to drive strongly towards new ambitious, yet realistic sales targets! 🎯 Devika Wood, new UK-based Chief Commercial Officer at Brain+, stated: “Based on our initial commercial outreach on the UK dementia care market, I believe CST to be the best kept secret for better dementia treatment. Even if CST has the highest adoption rate in the UK of any country in the world, still the documented benefits and enormous potential of this therapy are unknown to many in the healthcare system. The ability of our CST-Assistant to standardize high-quality and scalable CST delivery aligns perfectly with the new Right Care principles of providing appropriate, timely, and effective care for people with dementia. We have set a commercial plan which targets 104 NHS Services primed for CST adoption and our sales targets are backed by concrete market demand.” Here is the official summary of the announcement of the new sales targets: 🎯 Brain+ is preparing for UK market release of its first product, the CST-Assistant, by end September 2024 to offer scalable Cognitive Stimulation Therapy (CST) and better serve the ~1 million people living with dementia in the UK. The release will take place against a backdrop of highly supportive UK market conditions, highlighted by strong political support, new Right Care guidelines, which specifically emphasize the benefits of CST in dementia care, and a recent audit of UK memory services demonstrating a widespread readiness among NHS institutions to offer CST at scale. With the clinical relevance of the CST-Assistant validated and endorsed, a commercial team with a strong UK sales track-record in place, and positive feedback from pre-commercial market outreach, Brain+ is set to deliver on an ambitious UK commercial plan. The company confirms to target first UK sales in 2024 and UK business break even by end 2025 based on expected annual recurring revenue of DKK 7-8 million, which is expected to scale to DKK 25-27 million by 2027. The ability of Brain+ to execute on its commercial plan will depend also on the level of funding available for the Company until expected operational break even by late 2026. #DementiaManagement #digitalDementiaManagement #DigitalTherapy #DementiaCare #MentalHealthTech #DigitalHealth #Telehealth #VirtualTherapy #DigitalTherapeutics #DementiaSupport #HealthTech #ElderCare #CognitiveHealth #Telemedicine #AlzheimersCare #InnovationInHealthcare #DementiaTreatment #DigitalInnovation #RemoteTherapy #TechForGood #HealthcareTechnology #CognitiveTraining #dtx 

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A CEO reached out to me yesterday asking me to connect him to a company I’d not worked at for sometime so he could have a sales conversation - he wanted to buy! Apparently contacting them via their own website had not worked. SaaS companies have, on average, a CaC payback period of 24 months. That means they spend all the money a new customer will give them for 2 years on sales and marketing efforts to acquire them in the first place. If you are spending millions on sales and marketing and you your buyers can’t quickly and easily get a call back the SAME OR NEXT DAY, you have something broken in your commercial organisation. Fix the basic stuff first! Agree? #sales #gtm #marketing

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I broke a 74-year-old rule in the payments business so UK brands can grow faster. UK brands typically need to wait 3-5 days to receive payouts. Having been on the receiving end of this in the past, I absolutely despised this. Growing brands need access to their revenue fast - for inventory, for ads, for opportunities or for disasters. When we first started, Devansh and I decided FAM is going to fix this. Our payouts happen every 24 hours at midnight — with ZERO fees. For brands scaling during these crucial months, this isn’t just convenient—it’s a game-changer. With tighter cash flow, you can restock faster, reinvest quicker, and capitalize on that holiday rush without any delays. At FAM, we’re not just another payment platform. We’re here to empower brands, giving them the agility to grow fast without being held back by long settlement cycles. I want to make Q4 your best yet. 💥

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Starting a business is no small feat; many people face uncertainties that can feel daunting. If you're in that position, a practical checklist can make all the difference. It starts with researching the market to find a real customer need. This foundational step helps you craft your unique selling proposition. Next, a solid business plan is invaluable. It defines your mission and outlines your strategy for success. Once you have that, it's time to think about registering your business and choosing the right structure, whether that's a sole trader, partnership, or limited company. Financing is often a challenge, but exploring grants, loans, and crowdfunding can provide the necessary fuel without burning a hole in your wallet. Branding follows, where you define who you are as a business, not just what you offer. Building a seamless customer experience is crucial too, so plan your operational processes carefully. Finally, when you're ready, launch your business and keep the conversation going with your customers online. These steps are crucial for setting up a successful venture, and anyone starting out can benefit from following them. Feel free to drop your own tips or share your experiences while starting a business. https://lnkd.in/eBWtc3aS

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AccidentClaimExperts.co.uk is now available for sale through @ Brandable. This premium domain name is your gateway to becoming a trusted authority in #accidentclaims, attracting clients who are seeking expert advice and assistance. Key Features of the Domain: Memorable and Trustworthy: The name itself conveys expertise and reliability, essential qualities for anyone seeking legal help after an #accident. A memorable domain can significantly enhance your brand recognition. SEO-Friendly: With keywords like “Accident,” “Claim,” and “Experts” embedded in the domain, it is optimized for search engines. This means higher visibility on search results, driving organic traffic to your website. Targeted Audience: The .co.uk extension signals that your services are tailored for the UK market, appealing directly to local clients who need assistance with their accident claims. Versatile Branding Opportunities: Whether you’re starting a new business or expanding an existing one, this domain provides a solid foundation for branding strategies that resonate with potential clients. Immediate Credibility: Owning a domain that clearly states your area of expertise helps build trust with potential customers right from their first interaction with your brand. Investing in AccidentClaimExperts.co.uk is not just about acquiring a domain; it’s about securing a valuable asset that can lead to significant returns as you grow your business in the lucrative field of #personalinjurylaw. With increasing numbers of individuals seeking compensation for accidents, now is the perfect time to capitalize on this demand. This is a great opportunity to own a top-tier domain that positions you as an industry leader and allows you to start building your successful online presence in the accident claims market #accidentclaimexperts #injuryclaims #domains

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The UK skincare landscape has evolved fast in 2024 DTC skincare brand owners, here’s what you need to know 👇 - Consumers are buying direct 64% of global shoppers prefr to buy directly from brands. They want authenticity and transparency in every purchase. - Personalization is non-negotiable Skincare routines are getting personal. Brands using tailored recommendations (quiz for exmpl) see higher conversion . - Sustainability is a demand now Eco-conscious customers want clean formulations and sustainable packaging. No sustainability? no trust. - Start building a community asap Social media, UGC, and education aren’t just marketing. They build belonging. Your brand's community could be your biggest asset. - Challenges are opportunities in disguise The market is crowded. Influencers are everywhere. But standing out? That’s where your unique voice comes in. 2024 is all about adapting. Personalize, be sustainable, build a community, and connect authentically. Ready to grow? 🔥 DM me if you're a skincare/beauty brand owner in the UK and looking to scale. We’re gearing up for some big wins and you’re invited to the party! 

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Do you know what makes Xplor Gym UK so special? 💚 Yes, Xplor Gym makes our customer's lives easier through the automation of manual processes, but it's not that. 💚 Yes, our integrated payments and full contact centre service improves our customer's collection rates, increases revenue and supports cashflow, but it's not that either. 💚 Yes, our member focused features help our customer's deliver an exceptional member experience across the entire lifecyle for better retention. But it's also not that. 🧡 It's how the entire Xplor Gym team strives collectively to deliver the BEST customer experience in the industry. 🚀 We firmly put customers at the centre of our orbit. So when we receive customer feedback like this... I can't help but feel incredibly proud to be part of this awesome team. A team with customer centricity at its heart and a shared ambition - to supercharge our customers success. You can find out more and read the full Green Gym Group case study here: https://lnkd.in/ge3brzkb #XplorGym #WeAreXplor #GymManagement #GymSoftware #FitnessIndustry Joanna Ashton Jade Limpus Dave Alstead Ivan Stevenson Michelle Furniss Benoît VINCENT Mélanie HEMERY ANDRIEU JoAnn Vieira Joe Bosher Megan Greenaway Will Cheeld Chris Carling Dale Connor Nathan Kent

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Exciting News! Walk Ailly is now in the App Store UK store link ; https://lnkd.in/esinDqER Today marks a momentous occasion as I’m thrilled to announce that Walk Ailly is now available for pre-order on the Apple App Store! I would be grateful for supporting us and pre-ordering the app!!! For nine years, we’ve poured our heart and souls into research and development, pushing the boundaries of software to create something truly groundbreaking. Walk Ailly marks the 1st of our 7 developed apps to go live and is our proudest achievement,, designed for everyone. Young or seasoned, athlete or novice, meeting you where you are and propelling you towards a healthier you. Meet Walk, Ailly, not just your average step-counter. Walk Ailly, doesn’t just count steps; it measures how fast you walk because speed, matters. * Why Walk Ailly? Why Now? * You’ve been misled. Step counts aren’t the sole measure of health benefits from walking. Walk Ailly, underpinned by rigorous science and advanced tech, is designed to boost fitness, improve health, and promote sustainable fat loss by focusing on walking speed not the number of steps.   * It’s time to forget 10,000 steps, What if just 2,000 to 3,000 targeted, brisk walking steps could transform your health and extend your life? That’s not much, right? * Walk, Ailly, the world’s most advanced walking app, and virtual stride assistant, and the first app engineered to target your walking pace. It’s not just about counting steps, it’s about making every step count. With Walk, Ailly, you don’t need extra gym time. Your daily routine is your new fitness regime. Whether it’s walking to work, pacing through your lunch break, or stepping lively on your way home, Walk, Ailly is there to guide you. Imagine an app that does more than just track steps, but also coaches you to walk at the right pace on every walk, helping you to build exercise consistency for maximum health benefits. That’s Walk, Ailly #WalkAilly #FitnessJourney #Health #Wellness #Innovation #AppStore #PreOrderNow

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Yesterday Future announced their results for Half Year 2024, reporting revenue of £391.5M (~$496M), down 3% year over year. Here are some highlights... - UK revenue up 3% YoY 🇬🇧 - US revenue down 11% YoY 🇺🇸 - Insurance comparison site Go Compare saw revenue grow 30% 💰 - Magazine revenue declined 6% 🗞️ - Media revenue declined 2% 💻 They saw affiliate revenue grow 10% compared to the first half of 2023, with voucher revenue (up 4%) and GoCompare (up 30%) helping out. eCommerce affiliate revenue was actually down 24% YoY. ⬇️ Google has made some drastic changes to voucher / coupon SERPs in recent weeks, but sites like Tom's Guide are seeing their coupon codes rank higher than ever according to Ahrefs. (I should note Future claims to not have any third-party involvement in their coupon work, which is what Google was targeting). They also own a coupon-specific site in MyVoucherCodes, which third-party tools show is seeing great ranking gains (though not yet at previous levels). Besides Go Compare, another site that was reported to be doing well was IT news site, ITPro. Website visitors decreased 10% YoY, with the biggest losses coming in Entertainment (-59%) and Women & Luxury (-40%), while seeing single-digit growth in Tech and Gaming. Shares are up over 20% after Future announced a £45M share buyback programme. They also revealed they're confident in meeting their full year 2024 revenue goals. I'll cover some more details on this one in the next Detailed quarterly report, but that's some of the main insights for now. As always, this is my passion and not my profession. Nothing here is financial advice and there's always more I can't cover here (their report is 37 pages long). I just love watching what digital goliaths are up to — especially those so reliant on SEO. I hope you found this interesting. Have a great weekend!

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US grads launch a startup at 5x the rate of British grads..read that stat again. Provocative and important blog from Monzo Bank & GoCardless founder Tom Blomfield on the problem with the startup scene in UK. Raising money is now getting easier in the UK, even if a lot of is still international 💰 however the attitude towards risk and the societal baggage British society, higher education and parents have around young people being entrepreneurs versus going in to banking, law or management consulting is holding us back… What else do you think the problem is here?! How do we change things so the UK doesn’t end up missing the boat (again) with the AI eruption that will drive tech & economic growth in the next decade? Thanks for shining a light on this important piece Jenk Oz, FRSA BCyA and congrats on being one of the great role models for entrepreneurship.. https://lnkd.in/eFzPrqWH

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Find UK People: The Ultimate Debtor Tracing Solution Got unpaid debts slowing you down? Time to speed things up with Find UK People! We’re the UK’s top choice for debtor tracing, blending cutting-edge tech with unbeatable expertise to track down your debtors in no time. 🔍 Tech-Powered Precision: Our advanced systems zero in on debtors fast and accurately. 🎯 Expert Team: Decades of experience mean we crack even the toughest cases. 🔒 Discreet & Confidential: Your privacy is our priority. Always. 🌐 Versatile Solutions: From debt recovery to business continuity, we’ve got you covered. 🤝 Client First: Tailored services that fit your unique needs. Join the savvy businesses who’ve turned to Find UK People for swift debt recovery. Ready to reclaim what’s yours? 🌐 Check us out at www.findukpeople.com and let’s get those debts settled! #DebtorTracing #DebtRecovery #FindUKPeople #BusinessSolutions #LocateDebtors #FinancialStability

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Ever since Tom C. posted about the possibility of a sports team moving to Shopify i mustve thought about sports and retail everyday Its stark how far behind the times sports brands are in the UK Take my team Coventry City Football Club just like 99% of football clubs across not just the UK but Europe they have a content site thats visited by 1000’s of fans (a key term ill talk more about shortly) and then a separate ecommerce site The same for the likes of Man United too and are even replatforming as a separate site too I dont understand why clubs haven’t moved to bringing both together and having an ecommerce site that is purposed as a content site also This allows them to integrate product across all content but also keeps fans on site a giving them an easier opportunity to purchase merchandise, not forgetting the SEO impact of combining the two with so much content being constantly added And thats a prime reason especially in football where its like a religion for some fans. No matter what happens most fans never change their team and no matter what it looks like fans will also buy the latest shirt This is only one part of a disjointed strategy though and it seems UK & European clubs are way behind teams in the US Following Joe Pompliano for a while you see how the US sports teams are getting it right with their retail strategies. Theyre treated like retailers in their own right instead of just a few club branded items being shifted on match days There is change though, alot of clubs are moving away from poor ecomm platforms and managing their retail channels in house instead of third party businesses I guess in the UK especially some clubs are scared of being too commercial but gains off the field impact on the field so im sure most fans will accept it Would love to work with a sports brand on a strategy to capitalise on the above, so much so id even do it for free 😉 Tynan Scope #sports #retail #ecommerce

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6 days in... Absolutely wild results for a merchant with Order Editing If you are a retailer with a team making manual order edits for address changes, missed discount codes, size / colour changes, product swaps etc SERIOUSLY WHY!??? #ecommerce #shopify #customerexperience

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A saturated market is an opportunity, not an obstacle. 📈 Over the years, I have often found myself worrying about how busy the market is in which Mob operates. When I launched the company in October 2016, I identified two groups of competition, who were serving the UK population with recipes in very different ways. On the one side, there was the traditional media and personalities that dominated tv screens, book sales and web traffic for recipe content. Jamie Oliver, Nigella, Nigel Slater, Ottolenghi, BBC Good Food, Delicious Magazine and so on. Wonderful recipes, traditional media. Then, on the other side, there was the emerging food media. Still somewhat in its infancy, this was the social-first recipe content that we are met with whenever we check Instagram or TikTok, but 8 years ago, it was only just entering the space. Brands like Twisted, Tasty and Tastemade were creating hyper-engaging recipe videos and going wildly viral on Facebook, Snapchat and Instagram. They generated millions of views and impressions. I loved their content. I created Mob to be positioned between these two circles. I wanted to create engaging, quick form video content, with really delicious, affordable recipes that people would cook. Week in, week out. Fast forward to 2024, the social-first recipe scene has been catapulted to the forefront as a result TikTok and Instagram's dominance. "Food creators" or "Instagram chefs" are the zeitgeist. Audiences are building deep connections with the culinary stars they know and love through social media. The landscape in which Mob operates has changed inexorably over the period since we first launched. It has, without a doubt, become more saturated. There are more players in the space. I have had a tendency to be concerned about this. I have thought to myself, "there are so many creators, brands, websites, publishers doing a version of what we are doing. How are we doing to stand out? Will our voice get lost?" In reality, though, I believe a crowded marketplace is an opportunity. It is an opportunity to look around, take in what is happening, who is doing what, and bring your own approach to it. It is an opportunity to develop and to optimise, creating something that brings joy to the user. This is what we focus on at Mob, as we constantly strive to bring a love of cooking to everyone. Through the content we create, the features we build, and the creators we work with. I have started thinking along these lines recently and have found it incredibly refreshing. If it is something you have been concerned about in the past as well, I hope you will find this mindset useful.

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I’m no expert in running a country, but it’s clear that the last government’s approach did SMEs no favours. And this government doesn't seem to be doing much to change that. Increasing employer NI and cornering accidental landlords with tighter regulations doesn’t seem like the most effective way to support economic growth—especially in the rental market. There must be better ways to generate tax revenue. For instance, focusing on large corporations that leverage sophisticated accounting practices to minimise their tax burden could offer a more balanced approach. Hitting SMEs, which create jobs and drive innovation, with even more taxes seems counterproductive. These businesses are already facing tough times. Why put additional pressure on those who are keeping the economy ticking over, especially when we need entrepreneurship more than ever? At times, it feels like working for a large corporation might be less stressful, with fewer burdens to shoulder. But for those of us who've been running businesses for nearly 19 years, it’s more than just a job—it’s a passion, a commitment to something bigger. However, it does make you wonder whether the increasing hurdles—like rising Capital Gains Tax—will discourage future entrepreneurs. Shouldn't we be fostering startups and encouraging new businesses? After all, they’ll be the backbone of our economy over the next 15-20 years. Let’s support growth, not stifle it. After all, we need incentives for people to take risks and build the businesses of tomorrow - not totally f*ck them over!!! But what do I know...

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Now it is EU+UK vs Apple - Every day Apple's position of locking down the iPhone to overcharge developers looks less sustainable. Three strategies are still open. Keep on resisting and pay 10% of revenues in the world's biggest fine, minimum compliance or dramatically change the approach and go for expanding the apps market by going from 30% to 3%. Only the last strategy will keep competing stores out. https://lnkd.in/ebYwiGfm

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