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Our CEO Des Tapaki is featured at the latest article from Creative Review, written by Aimée McLaughlin titled: How AI is snapping the future of agencies. In the article Des discusses how agencies should be approaching AI. A direct quote: "The ones who are going to win with AI are the ones who are going to do stuff that is really honed down to their pillars. It’s as simple as that, because that’s what the clients hire them for.” If you are interested to understand how your agency or brand can utilise AI, we are happy to chat. Leave a comment below and we will get in touch. No sales pitches, just a good old chat. Full article here 👇 : https://lnkd.in/eAPWayWT

BT is leading the charge in AI-driven cybersecurity for businesses. In a bold move, BT is harnessing the power of artificial intelligence to revolutionise cybersecurity for its business clients. With an impressive 725 AI-related patents, BT’s cutting-edge technology, Eagle-i, is not just detecting hackers but proactively suggesting improvements to firewall policies. This advancement is crucial in an era where British companies, including high-profile names like Capita and British Airways, are experiencing relentless cyberattacks. But BT's AI ambitions don't stop at cybersecurity. Their AI solutions are also enhancing network reliability, rapidly pinpointing and addressing faults that could cripple vital communications. As businesses pour investment into tech to stay competitive, with 88% of companies focusing on tech upgrades this year, the role of innovative AI solutions like those of BT is more critical than ever. What are your thoughts on using AI to tackle cybersecurity challenges? #AI #ArtificialIntelligence #BusinessTechnology #DigitalTransformation https://buff.ly/4bwxTAH

The UK and US have signed a Memorandum of Understanding, which commits both nations to a collaborative future in AI safety. This alliance capitalises on shared expertise and resources and aims to develop cutting-edge evaluations for advanced AI technologies, whilst reaffirming the strength of the transatlantic relationship. Together, the hope is to help redefine standards in AI safety, ensuring the technology's positive impact continues securely into the future. 🔗 What implications do you think this partnership will have on global AI technology standards and safety practices? #AISafety #ArtificialIntelligence #DigitalTransformation #Innovation https://buff.ly/3QL8N97

Microsoft365 has unveiled an intriguing new feature in Copilot in #Word that promises to transform how we approach writing tasks. This AI-powered tool isn't just about correcting grammar or spelling; it goes deeper and offers rewrites and restructuring to enhance clarity and engagement. Imagine the possibilities: less time spent drafting content and more time spent on creativity and strategy. As more people lean into these AI solutions, the question arises; will we lose the art of writing creative, subtle and nuanced copy if we're not careful? How much do you rely on AI to generate your copy? Let us know in the comments. #AITools #DigitalTransformation #FutureOfWork For more details: https://buff.ly/3QBHOwF

Microsoft Invests €4 Billion in France Microsoft has announced a massive €4 billion investment plan to develop AI and cloud infrastructure in France over the next five years. This strategic move not only bolsters France's digital economy but also aligns with President Emmanuel Macron's vision to transform the nation into a leading AI hub. Here’s what the investment entails: 🔹 Introduction of 25,000 advanced GPUs by 2025 🔹 Support for 2,500 AI startups by 2027 🔹 Training for 1 million people in AI skills 🔹 Opening of a new data center in the Grand Est region 🔹 Commitment to user safety through stringent AI principles and standards This initiative promises to enhance high-performance computing and sustainable AI development in France, helping to cultivate a robust ecosystem for AI innovation and application. What do you think about Microsoft's commitment to advancing AI infrastructure? How will this reshape the digital landscape in France and beyond? #AI #CloudComputing #DigitalTransformation #TechInvestment #ArtificialIntelligence https://buff.ly/4bgglZL

OpenAI has teamed up with the Financial Times in a breakthrough partnership to explore and enhance the role of AI in journalism. This collaboration will see the Financial Times leverage OpenAI's advanced models, including the ChatGPT-plugin, to revolutionise content creation, from generating ideas to drafting articles and potentially even optimising headlines. This initiative underscores a significant move towards helping media professionals adeptly navigate the AI landscape while fostering a transparent dialogue about the benefits, risks, and ethical considerations of AI deployment in journalism. What are your thoughts on AI's role in transforming media and journalism? Will this be the future of news creation? #Journalism #AI #OpenAI #FinancialTimes https://buff.ly/4bBxU6A

Google's latest update is set to revolutionise how we use search engines yet again, but this time, it comes with a catch. The tech giant is now incorporating AI-generated answers directly into search results—an innovation that could sharply reduce the need to click through to content-rich websites. This shift poses a significant threat to millions of website creators who depend heavily on Google-driven traffic for their revenue. What are your thoughts on AI reshaping accessibility to online content? #AI #GoogleSearch #DigitalMarketing #ContentCreation #TechNews https://buff.ly/3QJeTal

Klarna reports that a remarkable 90% of it's employees are using generative AI tools on a daily basis. AND, interestingly, the highest usage rates are found in non-technical roles: communications (92.6%), marketing (87.9%), and legal (86.4%). Klarna’s internal AI assistant, Kiki handles 2,000 daily queries from around 85% of the workforce. The results speak for themselves. AI adoption has contributed to Klarna's first quarterly profit in four years, improved profitability, and reduced credit losses. How is your organisation leveraging AI to drive efficiency and profitability? #AI #GenerativeAI #BusinessStrategy #Innovation #AIinBusiness https://buff.ly/3UEQYd1

Arm, a SoftBank subsidiary and a dominant player in the processor design landscape, announces plans to develop its own #AI chips! With a strategic move set to reshape the AI hardware market, Arm will establish a dedicated division targeting the release of its first AI chip protocol by spring 2025. Given Arm’s impressive footprint in the smartphone and tablet market—powering over 90% of these devices—this pivot towards proprietary AI chip development could significantly alter competitive dynamics, particularly reducing dependence on Nvidia, another market leader in AI chip technology. SoftBank's hefty investment, running into hundreds of billions of yen, underscores their confidence in Arm’s potential to not just succeed but excel in this high-stakes arena. 🤔 What are your thoughts on Arm’s ambitious move into AI chip development? Could this signal a shift in how tech companies are gearing up for the future of AI? #AItechnology #TechNews #ArtificialIntelligence #ChipDevelopment https://buff.ly/3QLY8v1

TikTok is stepping up its commitment to transparency by announcing a new "Transparency Center" in New York. 🗽 This initiative is designed to allow specialists, researchers, and officials to scrutinise the app's data handling, moderation policies, and the algorithms that shape what users see. As TikTok faces continued pressure in the USA to sell or have it's app banned in the country, this move is a strategic attempt by to build trust among users and regulatory bodies. With an existing facility in Los Angeles, the addition in New York will further enable TikTok to showcase its procedures and address global concerns directly and openly. What are your thoughts on this move by TikTok? Will this 'Transparency Center' be enough to build trust, or is there more to be done? #DigitalPrivacy #ContentModeration #TikTok #Transparency #DataSecurity #SocialMediaTrends #TechNews For more details: <https://buff.ly/3UWp0uY>