Spark

With the holiday season well and truly upon us, our co-founders Jules and Emma send their warm wishes and thanks for being part of our community. 2024 has felt like being part of something truly historic — AI is reshaping our world in ways that amaze us daily. Looking to 2025, whether you're just dipping your toes into AI or ready to dive into the deep end, we're genuinely excited about the possibilities for creative businesses and teams. Whether you've followed our insights on #LinkedIn or partnered with us directly on AI training and consultancy projects, thank you for being part of our journey this year. Your trust and collaboration mean a great deal to us. We hope you and your team can take some well-deserved time to relax, recharge, and dream up new ideas for the year ahead. Here’s to a vibrant and successful 2025! #AIandCreativity #Transformation #CreativeFuture

🎄 December's Creative AI Podcast is here! 🎄 And what a month it's been with OpenAI's '12 Days of Christmas' campaign stealing the show. In this month's edition, we break down: 🔥 OpenAI's game-changing releases: - ChatGPT Pro's new $200 plan (and why it might actually be worth it) - Canvas and Search now free for everyone - The revolutionary Advanced Video Mode - Sora's arrival (sorry UK/EU, you'll have to wait a bit longer!) 🎬 The rise of AI film: We analyse a breakthrough Batman film created by just 3 people in 3 weeks using AI tools. Is 2025 the year we'll see the first AI-powered feature film? Plus: - Claude's new Style feature revolutionising brand voice management - Google's SynthID tackling AI authenticity - The future of creative work (hint: we might finally break free from our desks!) 📅 Announcing upcoming events: - Girls in Marketing webinar series (starts Jan 16th) - Matthew Maxwell's Creative Process webinar (Jan 23rd) - Bristol Workshop: AI for Creative Businesses (Jan 30th) - London Workshop: Full-day AI for Creative Businesses (Feb 6th) ⬇️ Listen to the podcast of read a summary here ⬇️ #CreativeAI #DigitalTransformation #AINews #FutureOfWork P.S. Want more regular updates like this? Subscribe to our bi weekly newsletter straight to your inbox! 👉 https://lnkd.in/e7KKrXkq

Join us for a full day workshop on AI for Creative Businesses in London in February 👉

Sign up for the first 2025 instalment of Spark's regular short, snappy podcast on what's new in creative AI - everything you need to know to grow your creative business and career in a world with AI. We cover: — Latest updates to AI tools and new launches — AI news and gossip relevant to creatives — AI creative campaigns out in the wild — How we are using AI within our business Featuring Spark founders Jules Love and Emma Wharton Love. Sign up and see you there! #generativeai #brand #marketing #creative

Linked in community - please can we ask a favour? Please could you spend a minute voting for our talk at SWSW London next year? It would make a huge difference to us. Voting closes tonight 🤞 Thank you so much!

👋 Emma here. When I spoke to Charlotte Lavender and Tabitha Winter last month they shared their hard-won advice for making AI work in agency operations. And if you are planning for 2025—here's their take on what your priorities should be: 1️⃣ Invest in training and skills at all levels and roles in your team. AI brings the most value when people across your agency all have the same level of understanding about AI and can collaborate in AI- enabled workflows. 2️⃣ Keep one foot in experimentation, one in strategy. Stay curious while also being clear about your AI roadmap. 3️⃣ Measure twice, implement once. Decide the outcomes you’re aiming for and track your progress before scaling up pilots to full-fledged new workflows, services or projects. Watch our full conversation here: https://lnkd.in/eA6_6aae At Spark we guide you through AI adoption in weeks in what typically takes most agencies 12-18 months. Check out our AI Accelerator👇 https://lnkd.in/eiH2ygsM

🟢 Announcing our London AI Workshop for Creative Leaders 🟢 Join Jules and Emma, founders of Spark for an immersive, full-day workshop in London on 6th February designed specifically for creative business leaders ready to harness AI. You'll gain practical, actionable knowledge to lead your agency into the AI era. Through hands-on exercises and real-world case studies, you'll master essential AI tools while developing a strategic vision for implementation. What you'll take away: ▶️ Understand foundational AI technologies with confidence through practical, hands-on sessions so you know the art of the possible ▶️ See how leading creative teams are successfully integrating AI into campaigns and workflows ▶️ Navigate data privacy and IP challenges with proven risk mitigation strategies Learn to position AI adoption as a powerful change management opportunity ▶️ Future-proof your creative processes with smart AI augmentation and innovation ▶️ Network with fellow creative leaders facing similar challenges This isn't a tech workshop – it's your roadmap to confidently leading your creative business in a world with AI. Limited spots available to ensure personalised attention and meaningful networking opportunities. 📅 When: 6th Feb 10am - 4pm 📍 Where: London Southbank Sign up link in comments ⬇️ #aitraining #creative #branding

💡 Are you ready to evolve your creative agency for 2025? Our Innovate UK-backed research shows the agencies successfully integrating AI share three key traits: 1️⃣ They prioritise skills over tools - investing heavily in their people's confidence and capabilities 2️⃣ They integrate AI strategically - weaving it into core processes rather than treating it as a separate function 3️⃣ They maintain authenticity - using AI in ways that align with their agency's values and creative vision 👉 Want to know how to put these insights into action? Download our complete report for practical strategies and real-world examples: https://lnkd.in/eXJn6QNU 💌 Special thanks to the 30 agency leaders who shared their insights and experiences with us. Together, we're shaping the future of creative work. #AgencyGrowth #CreativeLeadership #AIStrategy #Innovation

Catch our next episode of What's New in Creative AI this Thursday at 2pm - essential listening to grow your creative business and career. This episode we will cover: ▶️ Is OpenAI's new video mode the beginning the future of work? ▶️ Is Sora any good? ▶️ $200 a month for ChatGPT Pro, what?! ▶️ Have Google cracked watermarking AI content with SynthID? Register here to watch live: https://lnkd.in/eHZVFHat Subscribe to our podcast series and get notified every time a new episode drops: https://lnkd.in/eFt6AK97 #ai #news #creative