Welcome to edition 46 of the Wake The Bear newsletter! ⬇️ In this week's Festive Special Edition, seven of the Wake The Bear team share their 2025 media New Year's resolutions. Merry Christmas and Happy New Year from the Wake The Bear team🎄
Wake The Bear
Advertising Services
London, England 1,759 followers
Marketing & Media Agency that's a specialist in navigating brands going through critical periods of growth.
About us
Wake The Bear is a marketing communications agency that partners with businesses Starting up, Scaling Up and Shaking Up . We believe that businesses need genuinely trusted experts that can work without agenda or bias. The skills sets of those experts must be able to change and adapt as the business and world around them changes. And all of this must happen with pace and fluidity. Wake The Bear is part of global independent marketing business Miroma Group, which comprises a multi-national network of award-winning marketing and communications agencies, that provide a full suite of services across the marketing mix for clients including; Adidas, Amazon eBay, Netflix, Sony, Spotify, and YouTube. For more information visit www.miromagroup.com. Get in touch to find out more [email protected]
- Website
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https://www.wakethebear.co.uk/
External link for Wake The Bear
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- London, England
- Type
- Public Company
- Founded
- 2018
- Specialties
- Brand Development, Communications Planning, Channel Planning & Activaton, Media Planning & Buying, Content Development, Content Strategy, Digital Platform Build, Business Modelling, Analytics, Ad Production, Search Marketing, Audience / Customer Segmentation, Data Planning & Management, Brand Purpose, Research, Go To Market Planning, Digital Media Buying, Partnerships, and Brand Consultancy
Locations
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Primary
Get directions
Elsley Court
20 Great Titchfield Street
London, England W1W 8BD, GB
Employees at Wake The Bear
Updates
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Welcome to edition 45 of the Wake The Bear newsletter! This week's newsletter features ⬇️ ⏱️ Media Minute: A 60-second digest around insights from Paramount, DCM, YouTube & More ✏️ Practitioner's Point of View: Toby Strangewood discusses agency expertise in the financial services sector 🩺 Client Clinic: This week's question asks how to differentiate between B2B and B2C marketing strategies in 2025 🔥 Live This Week: Marketing Week Mini MBA with Mark Ritson are live this week with their Advent Calendar campaign
Agency Expertise In The Financial Services Sector and B2B & B2C Strategies In 2025
Wake The Bear on LinkedIn
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Welcome to edition 44 of the Wake The Bear newsletter! This week's newsletter features ⬇️ ⏱️ Media Minute: A 60-second digest around insights from WARC, Ofcom, Meta & More ✏️ Practitioner's Point of View: Abigail Morrish York discusses underconsumption during the festive period. 🩺 Client Clinic: This week's question asks how to think 'outside the box' in 2025 planning. 🔥 Live This Week: Asthma + Lung UK are live across Heart radio, raising awareness of their Winter Health Guide.
Underconsumption During The Festive Period & Thinking 'Outside The Box' for 2025
Wake The Bear on LinkedIn
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Welcome to edition 43 of the Wake The Bear newsletter! This week's newsletter features ⬇️ ⏱️ Media Minute: A 60-second digest around insights from Google, Reddit, Outsmart & More ✏️ Practitioner's Point of View: Toby Strangewood, Co-Founder and Brand & Marketing Consultant, discusses the Jaguar re-brand 🩺 Client Clinic: This week's question asks how challenger brands can stand out amid festive media mayhem 🔥 Live This Week: The Overlap are live with their latest podcast episode, featuring football manager Emma Hayes.
Jaguar Re-Brand & How To Stand Out As A Challenger In The Festive Period
Wake The Bear on LinkedIn
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Welcome to edition 42 of the Wake The Bear newsletter! This week's newsletter features ⬇️ ⏱️ Media Minute: A 60-second digest around insights from Twilio, GWI, Newsworks & More ✏️ Practitioner's Point of View: Joseph Lee, Client Director, discusses how to analyse 2024 performance to inform 2025 planning. 🩺 Client Clinic: This week's question asks whether there is any evolving content types to consider for 2025. 🔥 Live This Week: Blondies Kitchen are live with their Christmas and Corporate campaign.
2025 Planning: Analysing 2024 Performance & Evolving Content Types To Focus On
Wake The Bear on LinkedIn
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Whilst the Christmas advertising machine shows no signs of slowing down, a growing unease over the impact of our consumption habits on the climate crisis is also rising up the business agenda 🎅 🌍 So how can brands better embrace this consumer driven shift towards underconsumption? Read comments from our Director of Content Abigail Morrish York on Creativebrief ⬇ https://lnkd.in/eEYE-N_E
How can Christmas advertising better embrace the shift towards underconsumption? | Creativebrief
creativebrief.com
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Welcome to edition 41 of the Wake The Bear newsletter! This week's newsletter features ⬇️ ⏱️ Media Minute: A 60 second-digest around new insights from WARC, TikTok and Instagram. ✏️ Practitioner's Point Of View: Abbie Hildebrand, Planning Director, discusses committed and flexible budget when planning for 2025. 🩺 Client Clinic: This week's question asks whether there are any under-utilised channels to consider as part of 2025 planning. 🔥 Live This Week: Econsultancy are live with their Fireside Chat webinar campaign, promoting learning and application in the FMCG sector.
2025 Planning: Committed and Flexible Budget & Under-Utilised Channels To Consider
Wake The Bear on LinkedIn
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This week we've been at 'AI in Media & Marketing' at FutureWeek, where industry experts shared insights on the transformative role of AI in our field. Here's what we learned: 🤖 63% of brands are now using Generative AI in their marketing efforts, though most are still in the early stages of their Gen AI journey. ⚠ 80% of brands have expressed concerns about how their partners are using AI on their behalf, highlighting the need for greater transparency and trust in AI practices. 💡 AI is increasingly embedded across all phases of digital media planning and buying, helping marketers improve everything from targeting to creative execution. #FutureOfMedia #AIMarketing #FutureWeek
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Where does ad-supported streaming go after the live sports boom? Politicos wanting to digest the outcome of the U.S. presidential election could open Amazon Prime Video and watch former NBC News anchor Brian Williams guide them through the night. But was this a 'one night only' event, or a signalling in the changing landscape of ad supported streaming? Read comments from our Head of Media Kathryn Bean on The Current ⬇ https://lnkd.in/eDvKsjuf
Where does ad-supported streaming go after the live sports boom? | The Current
thecurrent.com
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What does ‘out of the 📦 thinking’ even mean? Co-founder Toby Strangewood explores the term, the value of ‘in the box’ thinking and how to stay away from the ‘out of the box’ trap. Read now on Startups Magazine ⬇️ https://lnkd.in/e6h38Ya8
What does ‘out of the box thinking’ even mean?! | Startups Magazine
startupsmagazine.co.uk