Velo - B2B Marketing Agency

🎄 'Tis the season for growth 🎄 From uncovering new opportunities to driving consistent demand, these tips will help you stay ahead: 🎁 Use Account-Based Marketing (ABM) to deliver tailored messages that speak directly to key decision-makers. 🎁 Maintain always-on campaigns to keep your brand visible and relevant when your audience is ready to act. 🎁 Align with channel partners to extend your reach and maximise your impact. Get ready to drive results in 2025. Explore more insights in our Christmas Crackers grotto https://lnkd.in/djPUFfxi

🎄 The greatest gifts you can give your customers 🎄 Customer trust and loyalty are the gifts that keep on giving. Here’s how to earn (and keep!) them: 🎁 Spotlight your most satisfied customers with advocacy programs that amplify their stories. 🎁 Plan memorable events that create meaningful connections before, during, and after. 🎁 Deliver a seamless online experience with a website that’s intuitive and reliable. Head over to our Christmas Crackers grotto to learn more https://lnkd.in/djPUFfxi

Reddit has seen impressive growth, boasting 73.1 million daily active users—a remarkable 51% increase year-over-year! As B2B marketers, how do you view Reddit as an advertising channel? We’re eager to hear your thoughts! #B2BMarketing #Reddit #Redditads

🎄 Every B2B brand deserves its time to shine this Christmas 🎄 Your brand is more than a logo - it's the guiding star that shapes how you're seen, remembered, and trusted. To stay ahead in 2025, try to focus on these essentials: 🎁 Define your brand essence to ensure clarity and direction in every campaign. 🎁 Strengthen trust by aligning your messaging and visuals at every customer touchpoint. 🎁 Craft meaningful narratives that captivate your audience and differentiate your business. Unwrap more festive wisdom in our Christmas Crackers grotto https://lnkd.in/djPUFfxi

🎄 What’s on every B2B marketer’s Christmas list this year? 🎄 As the year winds down, it’s the perfect time to reflect on what we all hope to achieve in the months ahead. From brand leadership to driving demand and building customer loyalty, every marketer has ambitions that set the stage for success. Our Christmas Crackers explore the 12 ambitions topping the wishlists of B2B marketers everywhere. Whether it’s about creating impact, building trust, or maximising efficiency, these little crackers could help shape your 2025 strategy. 🎁✨ Ready to unwrap your marketing potential? Enter the grotto here! https://lnkd.in/djPUFfxi

🎉 The best in the business?   Our Glassdoor rating has now lifted to 4.8/5, our highest ever. By our maths, it is the best of any independent B2B agency! Our culture is very important to us, driving performance and standards but also reflecting our enjoyment of what we do with our clients and each other.   Reviews on Glassdoor never lapse, so we're really proud of this score. It comes from feedback from our team that work here today, and worked here before them. Thank you to everyone past, present and future!  

A picture of success!   This week, at the B2B Marketing Awards, we celebrated a big win in the 'Best Product or Service Launch' category for our work with Fiona Macrae and Iain Anderson at Oxford Instruments plc. Our work together on the "Making Imaging Elementary" campaign was one of our most rewarding and enjoyable projects over the past year. For it to win big is something we are all very proud of.   It's great to see detectors for microscopy up in lights, and being celebrated. A hard-to-understand product, it will be at the heart of so many scientific breakthroughs for years to come. A niche product for an important brand that deserved to be the focus of the attention.   Particularly enjoyable to take home some silverware to accompany the usual hangovers! 

We're really looking forward to celebrating with all the other shortlisted finalists tonight at the B2B Marketing Awards. We'll have our fingers crossed for good news, but much more likely to be wrapped around a wine glass!

Is your B2B logo still relevant in a digital-first world? 🌍 Many logos, designed before the digital era, struggle with the legibility and versatility that is required for effective multi-platform use. From simplifying design elements for readability to creating logos that adapt well to social and mobile, Matt Scutt offers his insight into four modern trends in B2B logo design and how to keep your brand visually impactful. New year, new logo? If we've inspired you to reconsider your logo, there's no better time than the new year! Let's chat now to get planning for 2025.

Planning a Black Friday promotion? B2B purchases are rarely made on a whim. All you end up doing is pulling inevitable sales forward. Which means robbing tomorrow to go today. Brand building with demand is the only way to go for B2B.