Varn Search Marketing

🎅🏼It’s a very Varn Christmas 😃🎄 Secret Santa, goofy games, crafts and a winter walk, all followed by a festive feast! Maybe a cheeky snooze is next on the agenda? 😴

The Innovation Team at Varn is actively testing and monitoring ChatGPT, particularly this week as OpenAI rolls out SearchGPT to all ChatGPT users for free. It will be fascinating to see how it stacks up against Google, especially with features like maps integration for mobile apps and multilingual voice search capable of handling real-time queries. The search landscape in 2025 is shaping up to be truly exciting. Stay tuned for more guidance on the impact of AI in search. Read the full Search Engine Journal article here >> https://lnkd.in/g-dhTGM5

The big day is nearly here!🎅    The deadline to enter our Christmas game is nearly here too, which is the 30th of December. Prizes include a night for two at Bradford-on-Avon's Timbrell's Yard and a donation of up to £1000 to a charity of their choice. Plus, there's a chance to win a delicious Taste of Bath hamper. So what are you waiting for? Santa still needs to navigate through the maze of obstacles. Enter here >> https://lnkd.in/eJxM79Pp Best of luck!

Google updates are known to cause disruption to even the most stable of website performances. So what can we do to recover from issues caused by recent updates, and protect against future ones? 💭 In our latest blog, Technical SEO expert Gregorio Martínez Cañavate discusses every Google Algorithm update from 2024, as well as the main objectives of the Search Engine to align your content with to avoid tanking traffic in 2025. Read the article here >> https://lnkd.in/ehdJqpBr #GoogleUpdate #SEO

📢 Yesterday, Google launched a final Core Update for 2024. Google emphasises that the update rewards authenticity, relevance, and substance in content creation, continuing its focus on aligning rankings with user satisfaction and engagement metrics. Websites that prioritise high-quality, user-focused content may see positive changes, while those relying on outdated or superficial SEO tactics could face declines. At Varn, this approach is one we have always pushed with our clients, resulting in significant and sustainable ranking improvements. Our motto is that long term SEO always wins, and that is only reinforced by this latest update. Read more about the update from Search Engine Land >> https://lnkd.in/gYtGqdUa If you want a full roundup of all the Google Algorithm updates from 2024, read our latest article covering it all  >> https://lnkd.in/evbrmPnV #GoogleUpdate #SEOnews #SEOranking

Back by popular demand....our Varn Christmas game returns for some festive fun.🎅 Prizes up for grabs include: 🎁A night for two at Bradford-On-Avon's beautiful hotel Timbrells Yard. 🎁A donation up to £1000 to a charity of your choice. 🎁A delicious Taste of Bath hamper. The current top score stands at 146, can you beat it? Play here >> https://lnkd.in/dyAqjSw7 #christmasgame #festivefun #teamfun Entries after Dec 30th won't be counted.

Wonderful to welcome 👋 Tom Locke from Noughts & Ones | B Corp™ Shopify Agency at our Varn lunch and learn today. Tom shared his expertise on all things Shopify and how they are helping e-commerce to be more sustainable. Thanks for coming to see us and answering all the team’s Shopify questions Tom 🙂 💡 #LunchandLearn #Shopify

💡The ‘good old days’ of simply ranking for keywords are behind us, and at Varn we see this as a good thing. In Tom Vaughton's latest article, he explores how the key to optimising for Answer Engines is understanding your audience’s needs and providing them with immediate, helpful answers that stand out. To read Tom's top tips for AEO, and why you need to be adapting your strategy in 2025, read the full article >> https://lnkd.in/eGG_GNaN #SEOSpecialist #SEOStrategy #AEO

Google has rolled out a multitude of modifications this year, from new spam policies to core updates to AI enhancements. Whilst search results are often impacted negatively after one of these updates, it’s important to know that this is not a punishment dolled out by google to site owners. Each change is a realignment to Google’s goal - to deliver the best content for user intent. Here are the main objectives of Google’s updates from 2024 so you can understand how to work with Google’s algorithm and not against it to maintain a well performing website in 2025. To read the full breakdown of Google Algorithm updates from 2024, read the full article here >> https://lnkd.in/evbrmPnV #googleupdate #googlealgorithm

It's been wonderful to meet Enrique González Ardura and Aaron Sandhu this week, who have been working at Varn on a work experience 'micro-internship'. Enrique and Aaron have been immersing themselves in the world of search, building workplace skills and experience, to help to compliment their learning and studies at The University of Bath. We hope you have enjoyed it Enrique and Aaron. #workexperience #agencylife #seoagency