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Meta are implementing some *major* changes to their advertising policies in January 2025, with restrictions being applied to websites categorised as ‘health & wellness’ sites (defined as sites associated with medical conditions, specific health statuses, or provider/patient relationships). This will therefore apply to many non-profit organisations. If your domain does fall into one of these restricted categories, this update essentially restricts data being collected and sent from your website to #Meta, rendering the pixel (and CAPI too) obsolete. This will have a stark impact on campaign performance, audience targeting, and reporting accuracy - with the biggest factor being the inability to optimise campaigns for any lower-funnel, on-site events. Going forwards, more priority will have to be placed on awareness and traffic based on objectives. 💥 You can check in the Events Manager section of Meta Ads to see whether your site is categorised under 'health and wellness', which we would recommend reviewing ASAP. There's also an appeal process if you think that you have been wrongly restricted. 👀 Meta are yet to reveal exact timings, but we're already working to mitigate the impact on our clients – we'll be monitoring closely... 🧐 #PPC #PaidSearch #DigitalMarketing

We’re not quite done with Q4 2024 yet, but early results suggest it’s going to be the second quarter in a row of all-time highs in CPCs for our Grants accounts. If CPCs increase through December (which they might, due to some accounts receiving additional budget from Google) we may even see the first quarter ever with an average CPC of over $2. The graph of the last 5 years shows the incredible rise we’ve seen in Grants CPCs, and the importance of using maximise conversions bidding (which allows bidding over $2) in the modern Grants landscape. How does this trend compare with what you're seeing in your Grants accounts? 🤔 #PPC #Google #PaidSearch #Ads

We’re seeing some extremely odd movement in CTR in our Grants accounts at the moment. CTR has been steadily rising for 2 years now, but in the last 2 months that trajectory has dropped in one giant flop. We’ve not been able to identify a particular type of keyword or ad that’s causing the fall, and it’s happening in pretty much every account we have access to. We’ve spoken to Google reps who have said they aren’t aware of any changes that have been made to the scheme recently, but these clearly aren’t seasonal effects. We can only hope to see an update from Google on this, or at least our CTRs begin to stabilise. Are your Grants seeing the same trend? #AdGrants #PPC #GoogleAds

We had an absolute blast at The Crystal Maze LIVE Experience on Friday. Lasers were dodged, puzzles were pondered, adrenaline levels were elevated, and by the end of it all, both teams earned comfortably average scores, surpassing our wildest expectations. 💎 Then we feasted, drank and chatted the night away at the delightfully themed Nordic Bar in Fitzrovia. 🍺 What more could you want from a Christmas party? Shoutout to the legendary Susan Lambiase for organising! #CrystalMaze #ChristmasParty #London

Impressions in our Ad Grants accounts have seen quite a bit of movement in the last year, particularly in the last 6 months with a big down-then-up swing. 🤔 Digging a little deeper, it appears that exact matches to your keywords have increased quite significantly, most of this has come from broad and phrase keywords. At the same time, impressions have skyrocketed, bringing CTR significantly lower. We think this might be as a result of Google's Ad Quality filter changing, giving Google Ad Grants more exposure, without a resulting increase in clicks. Look out that your CTR isn't getting close now to Google's 5% limit. Really interesting trend to keep a track of - you might need to add more broad match keywords than you would have 6 months ago if you want to bring in those broader terms! See the link in the comments for more... #AdGrants #PPC #PaidSearch #Google

What can we expect from the future of paid search? The head of our PPC team, Will Rhodes, weighs in with his expert predictions for 2025: 👊 Performance Max will impact the Ad Grants scheme – but not how you expect. 💀 The death of manual bidding in Ad Grants is imminent. But why? And how will it affect you? Check out our blog for a full rundown. https://lnkd.in/e_wCN6-d #PaidSearch #PPC #AdGrants #GoogleAds #DigitalMarketing

The US Department of Justice has demanded that Google sell Chrome, its flagship browser, as part of its ongoing effort to dismantle Google’s illegal monopoly on online search. 🍵 Granted, the demand currently lacks any legal heft; it doesn't compel #Google to change anything as of yet. That power will fall to Judge Amit Mehta, who will rule a decision next summer. The proposal also targets Google’s sweetheart deals with tech giants like Apple and Samsung to make Google Search the default on billions of devices. The government’s message is clear: "Competition, please! And, while we’re at it, let's throw in a few more restrictions." Google, predictably, have described the move as a wild overreach that could unravel many of the products people rely on. Kent Walker, the company’s president of global affairs, argues that these interventions would “break” the functionality of #Search and #Chrome. 🤔 The ball is now in Google’s court—they must respond with their own set of remedies by December 20th. And while all this legal wrangling plays out, there’s the small matter of the next presidential administration looming over the case. While it's unlikely the Republican administration will apply any meaningful pressure to Big Tech, given the business-friendly policies it campaigned on, legal experts suggest that even if Trump tries to pull back, the states involved in the case could press on without federal backing. 🫤 With Google’s near-total dominance of the search market—and its tight grip on Chrome and Android—there’s a genuine belief that these sweeping changes could pave the way for new competitors to emerge, allowing the search market to become just a little less Google-y. #antitrust #digitalmarketing

Shoutout to the kingpin of paid digital, the head honcho of Google Ads, Paid social and display, our very own Will Rhodes, who has now been a vital part of the Uprise Up team for 7 years! Will has led the Paid Media team from strength to strength, with a knowledge of paid digital, in all its forms, that's second to none. And time hasn't dulled his enthusiasm, as he consistently goes beyond the call of duty with his work ethic - and his easy-going, affable charm makes him a pleasure to be around. Whether it's clients' KPIs or the drum kit at the local pub, there's seemingly nothing he won't beat. And don't get us started on the immaculate hair. 🔥 Thanks for all of your amazing work these last 7 years Will, keep doing what you're doing. 💪

Today let's address one of the most fundamental questions in charity digital marketing. How do you maximise the impact of your Google Ad Grant? 🤔 For charities, the $10,000/month Google Ad Grants scheme is a great opportunity, particularly for smaller organisations with limited budgets, to expand their reach and raise awareness for their cause. However, the Grant comes with specific limitations that must be understood to utilise it effectively. 🧠 Jamie's latest blog explores the best strategies for leveraging your Grant - and highlights areas where its impact might be limited: https://lnkd.in/eC5TQAZG #PPC #PaidSearch #DigitalMarketing #AdGrants #Charity

Shoutout to George, our data daredevil who's now been an integral member of the Uprise Up team for a year! He's quickly established himself as a capable and confident connoisseur of data management and analysis, handling clients' analytics and tags with fluency and flair, and devising many, many efficient solutions to complex problems. More importantly, he brings fun, good vibes, and immaculate style to the office on the daily. Thursday games night and our extremely eclectic Spotify jam wouldn't exist without him. Plus, in the event of an armed militia attempting a raid on Uprise Up towers, he's probably our best bet of beating them back in hand-to-hand combat. Happy 1 year George! #shoutout #data #digitalmarketing