UNICEPTA UK

🌍 Global Media Intelligence – Elevated to New Heights 🌍 We’re thrilled to announce that UNICEPTA is now part of Stagwell, a global leader and innovator in digital marketing and communications. As part of this exciting partnership, we’re now aligned with PRophet, Stagwell’s innovative Comms Tech Unit, led by the renowned Aaron Kwittken. For UNICEPTA, this means new opportunities to leverage advanced technologies, expand our reach, and strengthen the insights we deliver to our clients in the UK and beyond. Our focus remains clear: to equip businesses with the media intelligence they need to thrive in a rapidly evolving communications landscape. The future is bright, and we’re thrilled to be part of this global journey. Here’s to taking media intelligence to new heights! 🌍 Find out more in our press release here: https://lnkd.in/enaZnci2  #UNICEPTA #Stagwell #PRophet #MediaIntelligence #MarTech #CommsTech #UKNews 

#Football can drive change! Learn in our report which sports impact #climatediscourse and drive social change. You can access the full version featuring all 10 sports examined and our in-depth analysis here: https://lnkd.in/ePhUVvEb Download it for free today!

🌍 COP29: Is the Conversation Cooling Down? 🌍   Our latest analysis at UNICEPTA uncovers intriguing shifts in how COP29 has (or hasn’t) captured global attention. While climate change remains a vital topic, the data reveals surprising trends compared to COP28.   🔍 What stood out? Mentions of COP29 have dropped by two-thirds compared to COP28. Are global audiences tuning out, or is the narrative shifting elsewhere? Activists Lead the Charge: Climate activist organisations dominate the digital space, nearly twice as prominent as fossil fuel companies in COP discussions. UK Pavilion Sponsors: Despite ramping up efforts, mentions of UK sponsors fell by 48%, begging the question – how can brands better connect with audiences at global summits?   These insights highlight a new reality: year-round digital activism is reshaping the climate narrative, challenging global summits like COP to stay relevant and impactful.   Curious to explore the trends in more detail? Swipe through the carousel below for all the key insights!   #COP29 #ClimateChange #MediaIntelligence #UNICEPTA #SensingWhatsNext

How will #Trump’s return reshape global business strategies? Yesterday, Sebastian Rohwer, our Co-CEO, moderated an engaging #MünchnerGespräche web session, where experts discussed the profound implications of the 2024 U.S. Presidential Election for international companies.  Key Takeaways from the discussions🌍 Economic optimism remains vital for Trump’s supporters, with “America first” shaping domestic and global policies. Reduced regulatory pressure in the US could give businesses a competitive edge, making it easier to invest there.  Germany, seen as a “little brother,” has an opportunity to lead – European businesses should emphasize job creation in the US.  The global landscape is shifting – how will your strategy adapt? Thank you so much, Jork de la Fontaine, for the excellent coordination and collaboration – shaping a meaningful dialogue in the communications sector through the Münchner Gespräche network. At UNICEPTA, we’ve been closely monitoring the US election. Our latest report, part three of our #USElection2024 #MediaAnalysis Series, delves into key developments following the election and their impact on the global business environment. Key findings from the report include: ➡️ A surge in social media conversations about economic issues, surpassing immigration as the top concern immediately after the election.  ➡️ Shifts in the public focus on abortion, with discussions declining as other issues take precedence.  ➡️ Controversy surrounding Trump’s cabinet picks, sparking debates across industries and media platforms.     📥 Dive into the full analysis and download the report here: https://lnkd.in/e3rsQdce #insights #corporatecommuncations 

🎾 From the ATP Finals to the Bigger Picture: Tennis as a Catalyst for Sustainability and Social Impact 🌍 As the #ATPFinals thrilled tennis fans worldwide, the sport’s impact extends far beyond the court. UNICEPTA and Sport Positive’s latest study reveals tennis' unique role in driving conversations on #sustainability and #socialchange. Key highlights: 📈 Tennis ranks among the top sports for its proportion of sustainability-focused content, with significant peaks around major events like Wimbledon and the US Open. 🌱 Initiatives like the ATP’s carbon tracker app and activism from players like Coco Gauff spotlight the sport's growing commitment to #climateaction and equity. 💬 Yet, while sustainability content garners media attention, public engagement remains a challenge, signaling a need for more resonant messaging. Tennis proves that sport can lead societal discourse – but how can we amplify its influence to drive action? 💡 Explore these #insights and more in our white paper available for exclusive download, a study covering ten major sports. 📥 Get in touch with us in the comments if you want access to the tennis specific version of our report or download the entire study here: https://lnkd.in/e7MSY2DU

What a night! 🌟 The CorpComms Awards 2024 ceremony flew by in the blink of an eye, and what a great evening celebrating some of the most outstanding and innovative projects in #corporatecommunications. From inspiring campaigns to impactful strategies, the creativity and dedication within our industry is truly remarkable. A special thank you to Tom Marshall for representing UNICEPTA UK live on stage and having the honour of presenting the prestigious Grandprix award – a moment we’re all proud of. We’d like to extend our heartfelt congratulations to all the winners – your achievements continue to shape and elevate the profession! A special mention goes to Nicola Green at Virgin Media O2, who was recognised as In-House Communications Professional of the Year. A thoroughly well-deserved honour! 👏 It was a privilege to share this evening with our wonderful partners, including British Airways, BAT, The Premier League, GSK, Shell, and Schroders Wealth Management. Thank you for making the night even more special! We’re sure you enjoyed the evening in great company with Tim Zecchin, Rachael Barker, Amy McManus, Jon Green, John Roberts, and James Rogan. A big thank you also goes to Helen Dunne for her trust and collaboration in making this event such a success. The CorpComms Awards continue to inspire us, and we’re already looking forward to next year’s celebration. Until then, let’s keep pushing the boundaries of what’s possible. See you next year!  #CCAwards #corporatecommunication #mediaintelligence

For 18 years, the CorpComms Awards have stood as a beacon, celebrating the creativity, dedication, and impact that corporate communicators bring to the industry. UNICEPTA UK is honoured to once again join forces with CorpComms Magazine and the wonderful Helen Dunne as main sponsor, recognising the remarkable achievements that continue to shape our field. 🌟 Just a few hours left until the stage is set at Porchester Hall, London, for an unforgettable celebration of excellence in corporate communications. Together with esteemed clients Shell, Schroders Wealth Management, and British Airways, we’ll be applauding outstanding campaigns and inspiring innovations across the industry. From the reception to the final cheers, this gala promises to showcase the very best in our profession, and we’re eager to see who will be bringing home the prestigious awards. Curious about this year's nominees? Discover who’s in the running and join us in celebrating the industry’s finest. For more details, visit: https://lnkd.in/e97FuycB Good luck to all of them 🏆 We’re looking forward to an evening filled with inspiration and celebration – and maybe some familiar faces! If you’ll be attending, feel free to connect with Tom Marshall, Amy McManus, or Oliver Nash. Stay tuned for highlights from the event!

In today’s world, where the call for #diversity, #equity, and #inclusion grows stronger across industries, recognising and understanding diverse perspectives has never been more essential. At UNICEPTA, we’re committed to fostering meaningful dialogue and driving change in these critical areas. That’s why we’re thrilled to celebrate our colleague, Amy W., who was recognised with a bronze AMEC Award last week for her remarkable ‘In the Picture’ report – a #thoughtleadership piece that brings diversity and inclusion to the forefront of media insights. Amy’s dedication, expertise, and vision led her to design and deliver this report single-handedly, spotlighting the representation (or lack thereof) within media landscapes. Congratulations, Amy, on this well-deserved award! We’re proud of your achievement and delighted to see your work recognised by the industry. If you are interested in finding out more about her research and the brilliant insights for #corporatecommunication that you can find in this report you can download it for free here: https://lnkd.in/eXRFzc_Y

UNICEPTA UK has worked with UNICEF for nearly twenty years, and we are very proud of the research and insight that we provide to a wide range of stakeholders at this prestigious organisation, which supports them in their core mission to advocate for the protection of children’s rights across the world. Last week, the quality of the work that we do in partnership with Jan May and the UNICEF team was validated by AMEC Measurement and Evaluation with multiple #AMECAwards: 🥉 Our monthly insight reporting on the digital profile of ongoing humanitarian emergencies won a Bronze award in the Best multi-market reporting category and Silver in Most effective planning, research and evaluation in the public and not-for-profit sectors. 🥈 Our global meta-analysis of top performing social media content won a Silver award in the Most impactful client recommendations arising from a measurement study category. We look forward to continuing and expanding our ongoing engagement with UNICEF and winning many more awards in years to come.

🥇 An Unforgettable Night of Success at the AMEC Awards! 🥇 We are thrilled to share that our teams brought home an outstanding 12 awards at this year’s AMEC Awards! This recognition underscores the vital role of media measurement for corporations and institutions, offering strategic insights that drive impactful decision-making and reputation management in today’s fast-paced media landscape. Alongside Oli Nash winning Professional of the Year, our UK team proudly received two Gold Awards for a pioneering project with AstraZeneca: 🏆 Transforming Healthcare Delivery in the MEA Region with AstraZeneca We’re also honored to have received Silver Awards for our insightful work with UNICEF and a Bronze Award for a global brand study on the visual representation of marginalized people in #Instagram content. A heartfelt thank you to our clients for your continued partnership and trust. Working with organizations that prioritize effective #mediaintelligence and measurement allows us to support essential initiatives with data-driven insights. To all of our colleagues at UNICEPTA: these awards reflect your hard work, creativity, and dedication to excellence. Together, we’re setting new standards in #mediameasurement and intelligence, empowering our clients to make informed, strategic decisions. Congratulations to everyone involved, with a special shoutout to our German team for winning three fantastic Gold Awards for their work with Bayer and two Silver Awards for projects with Airbus. Here’s to a future filled with continued innovation and shared success! 🎉 #AMECAwards2024 #StrategicInsights #TeamUNICEPTA