Tribal Impact

With 84% of job seekers saying a company’s reputation is essential to their decision, authentic employee advocacy is a vital tool for brand impact (Glassdoor). As an employer branding leader, you know the importance of creating an authentic brand story that resonates inside and outside your organisation.  Join Tribal Impact’s Sarah Goodall and Vineet Tandon, Global Leader of Talent Marketing at HCLTech and India’s only Musical Motivational Speaker, for an inside look at how HCLTech has built and scaled its successful advocacy program.  Vineet will share practical insights including: 🔸 What employee advocacy looks like at HCLTech.  🔸 Challenges in scaling the program—and how they were overcome. 🔸 Ways AI is helping HCLTech create impact whilst maintaining authenticity. 🔸 Key challenges in establishing and scaling the program. 🔸 The program’s evolution over time. 🔸 How they empower brand ambassadors while sustaining enthusiasm. 🔸 Success stories and metrics for measuring success. #TribalImpactLive #EmployeeAdvocacy #HCLTech

❄️ Season's Greetings! ❄️ The Tribal team will be out of office over the festive season spending time with our friends, families and loved ones. To all of our customers, partners and followers we'd like to wish you a very happy holidays and all the best for the new year! We'll be back in the new year on January 2nd, see you in 2025! 👋 #LifeAtTribal #TeamTribal #HappyHolidays

92% of professionals say they are more likely to trust a company whose senior executives are active on social media 🤯 But for busy executives and leaders, the thought of managing a LinkedIn presence might feel daunting. In our recent blog, Natalie W. shares practical how-to tips for leaders to get started and how C-suite executives play a critical role in shaping an authentic employer brand. Read “How Leaders Shape an Authentic Employer Brand” 🔗 https://lnkd.in/enMRh4TZ #EmployerBranding #Leadership

📢 LinkedIn Live Alert! 🚨 Join Tribal Impact’s Sarah Goodall and Vineet Tandon, Director of Global Talent Marketing at HCLTech, for an inside look at how HCLTech has built and scaled its successful advocacy program. 📅 When: Wednesday, 8th January 📌 Where: LinkedIn Live 🕒 Time: 2pm (GMT) | 3pm (CET) | 9am (EST) 🔗 Sign up here: https://lnkd.in/evDXqD_x #TribalImpactLive #EmployeeAdvocacy #HCLTech

💡 89% of C-Suite marketers recognise the value of transforming employees into influencers (Ogilvy).   The reason? Combining employee advocacy and influencer marketing leads to more powerful results.   In our latest blog, we explore: 1️⃣ Why influencers want to connect to with your experts, not marketing. 2️⃣ How your subject matter experts can become external influencers. 3️⃣ Combining employee advocacy and influencer marketing leads to more powerful results. Read here 🔗 https://lnkd.in/em3PfkSr   #EmployeeAdvocacy #InfluencerMarketing #B2B

AI is transforming the way we connect, engage, and sell online. If you're not leveraging AI in your social selling efforts, you're leaving opportunities on the table. 👉 Here are 3 ways AI can elevate your strategy: 1️⃣ Optimise your LinkedIn profile with authentic, AI-assisted improvements. 2️⃣ Gain deeper insights into customer accounts for strategic outreach. 3️⃣ Automate routine tasks to focus on building relationships and closing deals. Want to dive deeper? Read the full blog "How to Use AI as a Co-Pilot in Social Selling" 🔗 https://lnkd.in/eYQyHNmD #SocialSelling #AI #Sales

With 84% of job seekers saying a company’s reputation is essential to their decision, authentic employee advocacy is a vital tool for brand impact. Join Tribal Impact’s Sarah Goodall and Vineet Tandon, Global Leader of Talent Marketing at HCLTech, for an inside look at how HCLTech has built and scaled a successful advocacy program. We'll be discussing: 🔶 What employee advocacy looks like at HCLTech. 🔶 Challenges in scaling the program—and how they were overcome. 🔶 Ways AI is helping HCLTech create impact whilst maintaining authenticity. 🔗 Sign up here 👉 https://lnkd.in/evDXqD_x #TribalImpactLive #EmployeeAdvocacy #HCLTech

Content shared by employees is x8 more engaging than content shared by brand channels. Employee generated content (ECG) is powerful 💪, but what does good ECG look like? In our latest blog, we showcase 5 examples of great EGC to help you see the power of #EmployeeAdvocacy and what it could look like for your organisation. Read here 🔗 https://lnkd.in/eWq8qsfK #EmployeeGeneratedContent #EmployeeEngagement

We're #hiring! We're looking for a Digital Marketing Project Lead to join our Client Services Team. Learn more and apply here: https://lnkd.in/eu2yphTQ #LifeAtTribal

🗣️ “Companies already know the value in employees being active on social, but they’re asking: how do we scale our program?”   In a recent LinkedIn Live, we spoke to Tribal’s own Sophie Nicolay Gwin about the challenges companies are facing in scaling their #EmployeeAdvocacy programs: 🌍 Employees across different countries. 🧑🏭 Deskless employees. 💡 Not having the expertise in house. 📊 Employees being at vastly different skill levels.   The solution? Tailored, bite-sized courses and practical tasks can help employees develop real skills and build confidence in creating content that resonates. Read the recap of our full conversation in our blog “How to Scale Social Media Learning for Your Employees” 🔗 https://lnkd.in/erQHNWji   #TribalImpactLive #LearningAndDevelopment