Total Negotiation Group

Mark Cranstoun and Mark Grice are incredibly proud of how, through the efforts of the full team, the TNG business has rapidly evolved & grown. We are delighted to be able to share our new TNG film that we think brilliantly brings to life many of the amazing things that TNG does and stands for. #SupplierPartner #TotalNegotiationGroup

🌟 Our Year in Numbers! 🌟 As we wrap up yet another amazing year of growth, we're thrilled to share some of the highlights from the last 12 months! 🚀 Here's a look at what we've delivered: ✈️ Countries we've worked in: 42 – that's more than most of us would want to try and name without Google! 🌍 💬 Languages Spoken: 9 – from French to Mandarin, we've been breaking down language barriers and connecting with our clients worldwide. 🌏 👩🎓 Programmes Delivered: 351 – from category and channel, revenue growth management, to customer planning, and selling and negotiation we've delivered it all📚 👩💻 Marketing Emails: 9,005 – our team have been busy keeping you all up to date with the latest industry trends and making sure you know what's going on at TNG. 💡 🏆 Net Promoter Score: +71 – we're very proud of this one, turns out a lot of you would recommend TNG to another 🙌 🤝 Brand New Clients: 22 – that's 22 new clients globally that have transformed the commercial capability of their teams by partnering with TNG 🚀 💡 New Capability Programmes: 3 – our strive for continuous innovation and world class solutions has resulted in 3 brand new capability programmes being created💭 🌱 Our B Impact Assessment Score: 72.4 – when we started our ESG journey in 2023 we had a score of 50.4. Our target was to reach 70 points by the end of 2024, we're excited to announce that as of this week, we have successfully achieved 72.4 points! 🌿 ___________________________________________________________________ ✅ ✅ Transform your commercial outcomes with capability and consulting support from Total Negotiation Group. With a global footprint and a wealth of experience across category and channel, revenue growth management, customer planning, selling and negotiation, we are the trusted partner of the world’s largest FMCG manufacturers. Find out why our partners trust us by contacting one of our experts today at [email protected]✅ ✅

☕️Coffee CPI's☕️ We are helping a number of our supplier clients navigate their latest round of CPI's as the price of coffee on international commodity markets hits its highest level on record. CPI negotiations don't need to be a negative experience, below our client shares how, thanks to our help, their relationship with their client ended up better than ever. Contact our experts today to see how your next CPI can create mutual value for you and your retailer clients. ___________________________________________________________________ ✅ ✅ Transform your commercial outcomes with capability and consulting support from Total Negotiation Group. With a global footprint and a wealth of experience across category and channel, revenue growth management, customer planning, selling and negotiation, we are the trusted partner of the world’s largest FMCG manufacturers. Find out why our partners trust us by contacting one of our experts today at [email protected]✅ ✅

🚨 It's not too late to plan for 2025! 🚨 It's not too late to partner with TNG to develop your commercial capability plans for 2025! Whether you’re looking to ensure: 🗣Your sales teams can articulate your commercial benefits to your customers  📈Your trade terms are structured to drive business growth 🧾Your teams are leveraging customer data to drive actionable insights 🤝Your teams are prepared for your next round of CPI's TNG are here to help you hit the ground running in '25 and beyond. Reach out today and start building a capability roadmap for success! 💼🚀 #BusinessGrowth #SupplierSuccess #CommercialCapability #PlanningFor2025 #TNGPartners __________________________________________________________________ ✅ ✅ Transform your commercial outcomes with capability and consulting support from Total Negotiation Group. With a global footprint and a wealth of experience across category and channel, revenue growth management, customer planning, selling and negotiation, we are the trusted partner of the world’s largest FMCG manufacturers. Find out why our partners trust us by contacting one of our experts today at [email protected]✅ ✅

As the UK government raises National Insurance contributions we're hearing a number of our supplier clients say things such as... 💬"Tesco is looking for a 3% margin improvement and others will follow, this is going to hit us like a bullet train. We're not prepared for it and we don't have anything in the budget to deal with these demanding asks". 🎓We're currently supporting our supplier clients through this challenge via our Sales Mastery Programme. This 3 day interactive programme ensures that you face customer challenges as a whole, allowing you to leverage diverse functional skills across your whole organisation to build and protect value. Contact our experts today to see how we can help. __________________________________________________________________ ✅ ✅ Transform your commercial outcomes with capability and consulting support from Total Negotiation Group. With a global footprint and a wealth of experience across category and channel, revenue growth management, customer planning, selling and negotiation, we are the trusted partner of the world’s largest FMCG manufacturers. Find out why our partners trust us by contacting one of our experts today at [email protected]✅ ✅

📢 Client testimonial📢 Contact us today if you're looking for a capability partner not just a capability supplier. [email protected] __________________________________________________________________ ✅ ✅ Transform your commercial outcomes with capability and consulting support from Total Negotiation Group. With a global footprint and a wealth of experience across category and channel, revenue growth management, customer planning, selling and negotiation, we are the trusted partner of the world’s largest FMCG manufacturers. Find out why our partners trust us by contacting one of our experts today at [email protected]✅ ✅

🚀 Unlock the Power of Retail Media! 🚀 Retail media is now a critical driver of visibility, engagement, and sales growth for our supplier clients. While the potential of retail media is substantial, several challenges exist that brands must navigate: 1. Attribution Issues: Accurately attributing sales to specific media channels remains a complex problem. Often, retailers may overstate the impact of their media spend, making it difficult for brands to assess true ROI. 2. Inconsistent Benchmarking: Brands face challenges in determining how to benchmark their retail media spending. Should they compare it to traditional media investments or to other promotional activities? 3. Limited Historical Data: Many brands struggle with tracking their past media investments. Without a clear understanding of previous expenditures, it’s challenging to make informed decisions about future spending. 4. Setting Expectations: Brands often find it challenging to manage expectations with retailers regarding future investments. Just because a brand invests in retail media one year doesn't mean they will automatically allocate the same or a larger budget the following year. As the FMCG landscape evolves, the need for our supplier clients to adapt their strategies is clear. There isn't a one-size-fits-all approach to retail media challenges. Instead, brands should focus on customising their strategies based on their unique needs, market dynamics, and customer behaviours.  👉Contact TNG today to discuss how we can help you unlock the power of retail media. [email protected] __________________________________________________________________ ✅ ✅ Transform your commercial outcomes with capability and consulting support from Total Negotiation Group. With a global footprint and a wealth of experience across category and channel, revenue growth management, customer planning, selling and negotiation, we are the trusted partner of the world’s largest FMCG manufacturers. Find out why our partners trust us by contacting one of our experts today at [email protected]✅ ✅ #RetailMedia #FMCG #TNG #SupplierPartner

 📄 An interesting report from Attest in The Grocer this week. 📄 🛒 71% of shoppers shop in part online but 54% of people believe the best deals are in store - our supplier clients need to focus on communicating value in online channels, we can certainly help here   📉Food inflation has slowed down, but instore prices remain high - supplier clients may find it harder to justify commodity based CPIs and need to have a strong category led proposition, our CPI and/or category experts can help   🛍Shoppers are less likely to shop around to get the best deals, and less likely to buy own label to cut costs - branded suppliers can lean heavily into loyalty schemes and have less pressure to supply discounters Contact us today to see how we can help you to maximise your growth opportunities in '25 and beyond https://lnkd.in/epQyDVPV __________________________________________________________________ ✅ ✅ Transform your commercial outcomes with capability and consulting support from Total Negotiation Group. With a global footprint and a wealth of experience across category and channel, revenue growth management, customer planning, selling and negotiation, we are the trusted partner of the world’s largest FMCG manufacturers. Find out why our partners trust us by contacting one of our experts today at [email protected]✅ ✅

🚀 Introducing the 5th and final theme in our 5 for '25 campaign... ...Fuelling Engine 2🚀 Growth is becoming more elusive in core retailing activities, to the extent that by 2030, half of industry profits could come from non-traditional sources such as marketplaces, media, logistics and financial services.* Retailers will seize the opportunities that lie “beyond trade” by launching engine 2 businesses. As engine 2 development accelerates, three imperatives are vital for suppliers as they interact with customers: 🚀 Choose strategic battles carefully   🚀 Craft a compelling investment story   🚀 Anticipate operating model tensions     Probably the most pressing of the engine 2 developments is retail media. Suppliers will need to respond to both the opportunity and risk here. Opportunity lies in the ability to have a closed loop path to purchase, but risk lies in the long-term benefit of shifting extensive media investment into the grasp of retailers. TNG helps suppliers link brand planning to customer planning, selling that plan to customers and then negotiating the full range of benefits relative to the investment. Our SCOPE, Selling and Negotiation workshops should form the basis for omnichannel investment. Contact our retail media experts today to ensure your reward outweighs the risk. [email protected] __________________________________________________________________ ✅ ✅ Transform your commercial outcomes with capability and consulting support from Total Negotiation Group. With a global footprint and a wealth of experience across category and channel, revenue growth management, customer planning, selling and negotiation, we are the trusted partner of the world’s largest FMCG manufacturers. Find out why our partners trust us by contacting one of our experts today at [email protected]✅ ✅

📢 Client testimonial📢 $56.4M in value....well we think thats something to shout about! Contact us today to see how we can help you to create sustainable value, there's still plenty of time left in '24 to make a difference. [email protected] #TransformingOutcomes #CreatingValue #CommercialGrowth #SupplierPartner #TNG __________________________________________________________________ ✅ ✅ Transform your commercial outcomes with capability and consulting support from Total Negotiation Group. With a global footprint and a wealth of experience across category and channel, revenue growth management, customer planning, selling and negotiation, we are the trusted partner of the world’s largest FMCG manufacturers. Find out why our partners trust us by contacting one of our experts today at [email protected]✅ ✅