TJ Creative Marketing Ltd - Creative Digital Content Marketing: Content, Search & Social Media

A few people have been guessing the future of digital marketing going into 2025. Here’s ours 🔮 The marketers who will succeed in 2025 are those who have already embraced the transformative changes in search from 2024 and taking them into next year 💪 So it’s not about predicting the future, it’s about taking the developments and learnings from 2024 into next year with you 😎 1️⃣AI: Once a marketer’s enemy, now a marketer’s guilty pleasure AI is not a replacement for your marketing team, it’s a tool to help marketers automate workflow and develop ideas. Successful marketers understand how to use AI in the right way to drive results. 2️⃣Search evolution: Beyond keywords Google's AI Overviews have transformed search results. It’s still relatively early days for AIO, but content quality and helpfulness is more important than ever to rank in the new, revamped position 1! 3️⃣Personalisation / More specific searches (long tail keywords) Users want way more specific results for their searches. And ideally, personalised content. That’s why people’s searches are getting longer and not just single word searches. 4️⃣Authenticity in the AI era Yep, AI again. YOU (and your brand) become your strongest differentiator. Expertise and unique perspectives matter more than ever - although this has always been important in cutting through the noise! 5️⃣Multi channel content FTW Content is more than website content and social media posts, it’s videos, gifs, graphics, images, quizzes and even memes! It’s content that drives engagement! There’s definitely more to take with you into 2025 🎆 What would you add to the list?

You’ve probably read about SEO when researching digital marketing for your business. You may have even read about SEO and content separately, or as one. So what does it all mean? 🤷♂️ SEO content used to mean content that sits on your website. Today, it’s more than that. It’s your: 👨💻Website content 📱Social posts 🎥Videos 👩💼Business directory listings 👩💻Forums All the content you create can be discovered on search engines 🔥 Content and SEO is always evolving. What remains the same is that SEO content is the mechanism for getting your brand to show up for people’s (customer) searches. And turn your visitors into customers 🤑 For more info on SEO content in marketing, read our blog: https://lnkd.in/e4zABUGB

Basket abandonment done right, great copywriting from Cook! 👏

Whoops! 😬

🚀 Ready to take your social media content to the next level? 📱 In our latest blog post, we'll help you to identify where to post your social content and how to craft content that catches your customer's attention, drives engagement, and gets results. Here's a sneak peek of what you'll learn: ✅ How to create content that speaks directly to your target audience ✅ Tips for optimising your content to fit each platform ✅ The power of visual storytelling and creative design ✅ The importance of consistency—and how to keep it all on track Whether you're a seasoned marketer or just getting started, this guide will help you refine your social media strategy and achieve your business and marketing goals. Read the full post here: https://lnkd.in/e7BZGugg #SocialMediaMarketing #ContentStrategy #BrandBuilding #DigitalMarketing #ContentCreation #SocialMediaTips #MarketingStrategy

This marketing approach has helped us to win over £50,000 worth of work SO FAR 🤯🤯🤯 If you want to: 1. Get more people landing on your website 2. Get more leads and sales from your website 3. Be the trusted voice in your industry Then a blog content strategy will help you to do all 3 of these. Blog content marketing is an effective way to grow. In fact, it’s our own most successful marketing approach. Here’s what’s involved in creating a blog content strategy, and how it will help with your growth https://lnkd.in/ePFid9da

Keep an eye on how this affects your website over the next 2 weeks 👀 Another Google core update has landed. And once again, Google’s talking about improving its search results to show ‘genuinley useful’ content. That means it’s on you to keep creating quality website content that’s truly helpful to your users.

Brand Vision found that 72% of executives said humour in marketing attracts buyers to new products. And without being biased, it's true. The most memorable marketing has humour behind it. Think about your favourite and most memorable tv ads you've seen. For me: - The Cadbury UK advert with the kids making their eyebrows dance. - Raising the eyebrows theme - the recent 'RaiseYourArches' McDonald's ad where they also raise their brows like the golden arches. - The countless Specsavers adverts where there's some sort of mishap. E.g. shearing your dog by accident while shearing your sheep. There's no better way to connect with someone than giving them a good laugh. Here's our latest blog where we cover off how you and your business could embrace humour in your marketing, particularly content marketing: https://lnkd.in/e7ncKZeg #creativemarketing #contentmarketing

Tom shares his view of that Tesco advert doing the rounds on LinkedIn 👇

Despite sharing someone’s post who says they didn’t like it, I wanted to say I love this billboard ad from Tesco 👏 Yes, admittedly, it took me a minute or two (ok, more like five!) to understand the hidden meaning, but if anything, it made me appreciate the strength of Tesco’s brand. I knew it was a Tesco ad without the logo showing. Then again, that may be because I worked there five years during college and uni on the fruit and veg department. To make this point worse, I had to use my produce knowledge to work out what citrus fruit begins with ‘T’ 😅 I’m enjoying what I’m seeing from Tesco at the moment. From the Clubcard power stuff through to their new Whoosh service 👌🏻 This out of home ad gets a 👍 from me! It’s different and it’s getting people talking. Job done!