Think ABM

Happy Holidays from all of us at Think ABM! 🎄☃️ As the year comes to a close, we want to take a moment to appreciate the incredible journey we've shared with our partners, clients, and colleagues. Here's to a joyful, magical holiday season and a prosperous new year! Shiksha Tripathi, Cathy Radcliffe, Kyle Christiansen, Jessica C., Francisco Castro Bernhard, Dennis Palma, Mark Koladycz, Brian McNease, Harry Michael, Shailendra Mishra, Shazia Latif #ThinkABM #HappyHolidays #Gratitude

Sales + Marketing = Better ABM - Marketing drives awareness. - Sales drives conversations. Together, they drive results. When both teams collaborate in ABM, the outcome is more targeted, personalized, and impactful. So, is your sales team fully bought into your ABM efforts yet? #ABM #Marketing #Sales

Distinguishing good data from bad is harder than ever. As data-driven decisions dominate, ensuring accuracy and authenticity is vital. Data provenance plays a crucial role here—tracing the origin, journey, and transformations of information to verify its integrity. In The Modern Marketer, Shiksha Tripathi, our CEO has delved into how data provenance intersects with first-party data strategies. Check out the newsletter to know more. #TheModernMarketer

SQLs are the backbone of ABM campaigns. But are you identifying intent correctly? - Behavioral signals: website visits, content downloads - Contextual signals: industry trends, competitive actions The better you decode intent, the closer you get to high-quality leads. #SQL #QualityLeads

Every campaign, whether it succeeds or fails, is an opportunity to grow. Take time to reflect: 🔹 What worked? 🔹 What didn’t? 🔹 What did we learn? Marketing is as much about learning as it is about results. #HappyMonday

“A goal is a dream with a deadline.” - Napolean Hill As 2024 comes to a close, ask yourself: Are your dreams still floating, or have you turned them into goals with clear deadlines? #ThinkABM

Palo Alto Networks has been recognized as a Leader in “The Forrester Wave™ Palo Alto Networks has a “compelling end-to-end OT security platform,” as cited in “The Forrester Wave™️The recognition highlights innovative strides in the following areas: Comprehensive capabilities: Seamlessly secure every aspect of your OT environment, including networks, assets, remote operations and distributed sites. Industry-leading 5G capabilities: Our Next-Generation Firewall provides extensive visibility and protection for every cellular-connected device, defending against evolving threats. Commitment to innovation: With a track record of innovation dating back to 2009, we're constantly enhancing our solutions to ensure future-ready resilience for OT environments. Ready to explore Palo Alto Networks strengths? Dive into “The Forrester Wave™: Operational Technology Security Solutions, Q2 2024” now. #PaloAlto #OTSecurityPlatform

Competition in the tech world is fierce. Differentiating your products and capturing attention requires more than just great offerings—it demands strategy. Account-Based Marketing (ABM) treats each target account as its own market, enabling personalized outreach that resonates deeply. Why is this crucial for IT companies? - Tailored Messaging: IT decision-makers need clarity and relevance. ABM helps create content that speaks directly to their unique challenges. - Stronger Relationships: ABM fosters meaningful connections, making it easier to turn prospects into advocates. - Revenue Impact: By focusing on high-value accounts, ABM ensures resources drive measurable returns. IT marketers, it's time to rethink your strategy. Are you leveraging ABM to its fullest potential? #IT #Tech #ABM #Sales #ThinkABM

Moments like these remind us of the importance of connection, collaboration, and culture as we plan for the future. Here's to a bright 2025! #ThinkABM #PlanningForSuccess #ReflectionAndGrowth #Teamwork #BatterseaPowerStation #growthmindset

Think ABM UK headquarters hosted the annual year-end session this week. The dynamic team came together to reflect on the past year and make plans for 2025. The session concluded over a celebratory pre-Christmas lunch at the IAA UK. The festive vibes were all around, and the team had a wonderful time. Check out the pics to get a sense of the magic! Here’s to wishing you all a wonderful festive season ahead and an enriching 2025! Shiksha Tripathi, Cathy Radcliffe, Kyle Christiansen, Jessica C., Francisco Castro Bernhard, Dennis Palma, Mark Koladycz, Brian McNease, Harry Michael, Shailendra Mishra, Shazia Latif #ThinkABM #FestiveSeason #2025Goals