LADbible Group

For today's edition of LADvent we wanted to share some exciting artwork that we had commissioned earlier this month to visually recreate some of the biggest culturally trending moments across the year. From the Scottish Oompa Loompa to Raygun, Cole Palmer and Moo Deng, there is something in there to remind everyone of just how iconic 2024 has been! Have a look for yourself and let us know your favourite viral moment from the year 🙌 Artwork by the amazingly talented Mark Otton.

Last week our LADs in London and Manchester came together to celebrate Christmas🎄 We kicked off the day with a festive Town Hall where we reflected on what an amazing year we've had, celebrated all the hard work that's gone into making 2024 as huge as it has been, and spent time looking ahead to 2025. Then in true LAD style we continued the celebrations by heading out to spend the night on the dance floor... A massive thank you to each and every LAD who made 2024 epic - bring on 2025! ✨

We’re incredibly proud to share that our Chief Revenue Officer Tim Pearson, has been named one of Campaign’s Top Commercial Chiefs for 2024! 🎉 This recognition reflects not just Tim’s leadership but also the incredible achievements of the wider team. From working with England football captain Harry Kane to promote Google’s AI tool Bard (now Gemini), to creating powerful campaigns with the Royal National Institute for the Blind, our team has consistently delivered impactful and creative solutions. A huge thank you to everyone who has contributed to this success! Read more here: https://lnkd.in/emBJdbA6

Thanks to everyone who voted in yesterday's LADvent festive poll🎄 Interestingly health and beauty very quickly rose to the top with 56% of you guessing that this was the top gifting category this year, followed by 20% of you guessing tech. However it was actually clothing that was the top choice for our Gen Z and Millennial audience with 63% of them claiming they were hoping to unwrap clothes this year👖 Well done to the 12% of you who voted correctly!

We're into the third week of LADvent, and we're kicking off the week with another festive poll. We asked our LADnation research panel what gifts they're hoping to unwrap this year? 🎁 Vote now to see if you can guess correctly. We'll be revealing the answer tomorrow so keep an eye out!

We're kicking off day 13 of LADvent by sharing some festive fun starring a little girl who didn't know how to feel when she met the Grinch for the first time 🎄 As one of our top performing posts on TikTok this week, it's already received 3.1 million likes and counting! This clip was taken from CONTENTbible, home to over 90,000 UGC moments available for license. To find out more visit: https://lnkd.in/dn-nGgYb

Our Chief Revenue Officer Tim Pearson spoke with Prolific North to unveil our plans to establish a new commercial presence in Manchester, to deepen our engagement with the North’s strong community of agencies and brands. “Manchester is very much part of our DNA. We’ve been on an incredible growth journey, and that will continue. Our ambition, and where we want to get to as a global media entertainment powerhouse, very much has Manchester as part of that, as does the US and London" says Tim Pearson. And, to establish this presence we're excited to welcome Rachael Cochrane who will be joining us as Head of Client & Agency Solutions- the very first commercial hire for the Manchester division. Read the full article here: https://lnkd.in/gtkHe2pZ

This year SPORTbible's social channels have been at the heart of the action for the biggest sporting events in the world. For EURO 2024, we generated over 45 million engagements on Instagram, while the Olympics drove 17.5 million.   We’ve been on the ground at endless major sporting events with exclusive access at the EURO 2024 Final, Fury vs Usyk, British Grand Prix, NFL London Games, Tyson vs Paul, UFC 308, Wimbledon and many more. This year, we’ve collaborated with the likes of Harry Kane, Jill Scott, Luke Littler, Max Verstappen, Cody Rhodes, Tom Aspinall, Jonny Bairstow, Ardie Savea, Dame Laura Kenny and Sauce Gardner to name a few, with many athletes hosting SPORTbible content on their own channels. Finally, our exclusive social-first content was loved by SPORTbible’s avid fans, exceeding a total of 100 million views across all social channels in 2024 🚀

We're now into the second week of LADvent, so for day 10 we’re bringing our much-loved Agree to Disagree format to LinkedIn! Agree to Disagree has seen many iconic faces from Tom Holland disagreeing with Zendaya, to Deadpool agreeing with Wolverine, and most recently best friends Ariana Grande and Cynthia Erivo. So today we're asking you to agree or disagree with this statement to see whether you think Die Hard is or isn't a Christmas film. And you can check out our whole collection of Agree to Disagree episodes by subscribing to our brand new LADbible Entertainment YouTube channel: www.youtube.com/@LADbible

How LADbible Built a Media Empire on Creativity Our Executive Creative Director, LA Ronayne, recently spoke with Creative Review about how LADbible Group helps everyone from banks to government bodies connect with youth audiences, as well as our mission to become a global entertainment company. “We’re still the biggest youth publisher in the entire world and I think that’s our secret sauce for how we work with clients and brand partners … as well as going deep into Gen Z culture and now really flexing our Gen Alpha skills,” says LA Ronayne Read more here 👉 https://lnkd.in/gXHMARdb