The Diversity Standards Collective

Did you know the new Tesco Christmas Christmas ad went through The Diversity Standards Collective's Community Campaign Check service? We were honored to collaborate with the BBH London team, building on their commitment to progressive community inclusion. Our role was to provide Tesco with guidance and validation in authentically representing the lived experiences of men, across generations, navigating grief. One consultant said: “I think the ad is very poignant. One of the things I thought Tesco has done super well is the idea that Gary never goes into a depression, but that melancholy washes over him in these moments. We see him lost in a moment of being centered, in which where his mind drifts off. I thought this aspect [of grief] was captured really well, because I remember that happening to me.” DSC - Consultant, Mental Health / Grief. Thanks, Tesco & BBH London for asking the right people, the right questions at the right time in your creative production and creating an authentic and poignant depiction of loss at this time of year, with a wonderfully magical gingerbread coating. #representing #representationmatters #tesco #Christmas #advertising #christmasad #tesco If you'd like to check your content with a community...Just Ask.

We're hiring at the DSC! We are currently accepting applications for Senior Account Manager, Insights Exec and Community/Influencer Manager to join our talented and ambitious team. If any of these roles sound interesting to you, send us an application. And while you're here, please help us get the word out - like, share and repost!

New DSC researched Campaign Live: Mindshare & Wieden + Kennedy Researched their Latest Ford Motor Company Campaign with The Diversity Standards Collective's d/Deaf and Hard of hearing community whilst they were in the production stage. This was a fun one! https://lnkd.in/eF8iJamC Campaign UK

"Will featuring cast from different communities in cosplay be positive or problematic in our next campaign?" The DSC Researched Premier Inn's latest advert 'Do your thing' created by the wonderful Leo Burnett team who looked to validate and explore their creative ideas with our communities to make sure they positively represented their diverse cast in cosplay! Brand: Premier Inn Agency: Leo Burnett DSC Communities Tested: Black / South Asian / East Asian / LGBTQIA+ / Disabled This was a fun one - We are all for the balloons. 🎈 If you'd like to validate your campaign with a community like Leo Burnett ...Just ask Carly Avener, Josh Bullmore, Dominic Thomas, Robert Ellen, Lou Pegg, Tina Rugiwa, Sibulele Mjali, Darcey Wesley, Rich Miles

We're hiring at the DSC! We are currently accepting applications for Senior Account Manager, Insights Exec and Community/Influencer Manager to join our talented and ambitious team. If any of these roles sound interesting to you, send us an application. And while you're here, please help us get the word out - like, share and repost!

We're hiring at the DSC! We are currently accepting applications for Senior Account Manager, Insights Exec and Community/Influencer Manager to join our talented and ambitious team. If any of these roles sound interesting to you, send us an application. And while you're here, please help us get the word out - like, share and repost!

We're hiring at the DSC! We are currently accepting applications for Senior Account Manager, Insights Exec and Community/Influencer Manager to join our talented and ambitious team. If any of these roles sound interesting to you, send us an application. And while you're here, please help us get the word out - like, share and repost!

ROLL UP, ROLL UP... FREE EVENT... GET YOUR TICKETS! As part of LGBTQIA+ History month CEO & Founder of The Diversity Standards Collective, Rich Miles, is hosting a FREE online panel discussion with some of the creative industry's prominent LGBTQIA+ figures. Utilising research and insight conducted through our own DSC Collective, we will find out which historic LGBTQIA+ ad they preferred and why, and discuss with our expert panel where to focus our efforts and what mistakes to avoid when it comes to authentic representation of the community in 2024. Confirmed so far to join us on the virtual 'couch' will be Eddy Yan ( Account Director, Wonderhood Studios), Chloe Davies (Founder; It Takes A Village Collective) and Matt Foster 🏳️🌈🇵🇭🇬🇧 (E,D& I Director Ogilvy UK and Non Exec Director at Outvertising) Don't miss out on what is sure to be an eye opening discussion! When: 20th Feb 2024 Time: 1.00pm-1.40pm Where: Virtual TICKETS HERE: https://lnkd.in/eka_DyVq Ad's Tested: - Impulse 'Chance Encounter' (Unilever) - Starbucks 'Every Name's A Story' (Starbucks) - Renault '30 Years In The Making' (Renault) - Virgin Atlantic 'I Am What I Am' (Virgin Atlantic) - Absolut 'Equal Love' (Pernod Ricard) - Gilette 'First Shave' (Procter & Gamble) - Ikea 'Dining Room Table' (IKEA) - McCain 'Here's to Love' (McCain Foods)

Do you know the pitfalls of Casting without Culture? "We got a whole slew of Christmas ads featuring Black people, but they leant heavily on old anachronistic tropes" DSC Consultant, Black Community Rich Miles, CEO of The Diversity Standards Collective shares the findings from our Christmas Cultural Campaign Testing Dec 2023. Adverts tested included: Waitrose & Partners - 'Just can't get enough' Diageo - Baileys Christmas JD Sports Fashion - 'The Bag for Life' Primark - 'Christmas 2023, It's here' It's worth a read! Thankyou shots for sharing our Cultural Research and Insights. If you'd like to understand the cultural context around your content...Just Ask. Sibulele Mjali Darcey Wesley Tina Rugiwa Fiona Kwan Jensen Chung Joe Wawrzyniak Neale Hunt

The most common sexual fantasy of people aged 50+ is having sex with a stranger…* 👵🏽🍆💦 But you’re more likely to see Piers Morgan say something nice, than see an advert featuring this age group enjoying sex. Research on Consumers aged 55% shows: >88% Felt unhappy about the way advertising treats them.** >60% of the UK’s wealth is theirs*** > They only appear in 23% of ads*** > ‘The world tells me I need a pension but I just need a party’**** -DSC Consultant: Disabled, Female, aged 58. How can we represent this age group better and potentially make a difference commercially? - Just ask them. ✌🏼 * So why aren’t we showing more progressive representation of this community? AARP 2023 ‘Ageless desire Survey’ **MullenLowe UK Study 2022 *** ITV ‘Wise Up’ 2022 **** The Diversity Standards Collective 2024 Research