The Data Business

Become the master of your target universe. How do you know you're reaching enough of your organisation's target marketing universe? Are you reaching 10% of your future customers or 85%? - Before now, there hasn't been an affordable, accurate, and definitive way to own your prospective target universe. - Our new software, Umap solves this problem. - It takes your target organisation types, pulls every such organisation listed on search engines, and delivers them, categorised, with contact details and analysis within 48 hours. Discover how Umap can increase your competitive advantage. https://lnkd.in/edGtYfgw

The silent killer of your marketing campaigns may not be what you think Data decay Do nothing, and it guarantees: → Poor Engagement → Missed Opportunities → Damage to Business Reputation But luckily, there’s an easy solution. Here is your simple 5-Step guide to quickly enhance, protect, and improve your data health: https://lnkd.in/eKAxTAEj

Your competitors are hitting snooze over the holidays—but you don’t have to. Did you know out-of-office replies during Christmas are gold for refreshing your database? Buried in auto-replies are new contacts, updated roles, and insights to supercharge your campaigns in the new year. The holidays aren’t downtime—they’re data time. Discover how to harvest this hidden opportunity and start 2024 with a cleaner, smarter database. https://lnkd.in/eC5qKPZH #insight #marketing #data #holidays

Is your B2B database ready to crush Q1 2025? From auditing your data to setting clear KPIs, these 6 tips will ensure your campaigns are sharper, compliant, and primed for success. Swipe through for actionable insights and start the year strong. Follow our practical step-by-step guide that will quickly get your B2B database up and running for the New Year: https://lnkd.in/e_t2WjBs

Event Marketers, Are You Flying Blind? Without a long-term data strategy, you're leaving money—and loyal attendees—on the table. 🧩 Fragmented tools and one-off insights might work now, but they can’t show you the full picture: ✅ How your audience evolves over time ✅ Where to spend marketing pounds for max ROI ✅ How to drive repeat attendance Here’s the kicker: 68% of marketers say they struggle to measure event ROI effectively due to poor data management. The harsh truth? No data strategy = missed opportunities and competitors pulling ahead. It’s time to future-proof your events and build a data foundation that fuels long-term growth. Don’t get left behind! #EventMarketing #DataStrategy #MarketingTips

Stop Losing Revenue to Dirty Data You sales & marketing databases will decay at a rate of over 35% every year. One client, a major European SAAS provider faced falling email engagement and wasted leads due to outdated records. We introduced a full service data cleansing, enrichment, and validation regime. The result? 32% higher email engagement and a 20% boost in lead conversions—with a database that continues to drive results. Clean data isn’t just about quick wins; it creates long-term value by making every campaign more effective. When did you last clean your database? #B2BMarketing #DataQuality #RevenueGrowth

Ready to dominate Q1? Fresh budgets and strategic goals mean your prospects are primed to act. But the clock is ticking—are you ready to capture their attention and convert? Success starts with your marketing database. A well-maintained, targeted database is your key to maximising engagement and driving conversions. We’ve created a simple, step-by-step checklist to get your database Q1-ready. https://lnkd.in/eHbS36Yf #marketing #sales #data

Align Sales and Marketing with Unified Data Disconnected datasets between sales and marketing lead to inconsistent messaging, wasted leads, and missed deals. Start by integrating your CRM and marketing automation platforms so lead data flows seamlessly between teams. Use dashboards that showcase real-time updates on lead status, activity history, and campaign performance. The result? Faster lead follow-ups, better collaboration, and higher conversion rates. When sales and marketing speak the same data language, everyone wins—including your customers. Is your data aligned? Let’s discuss.

Struggling to Prove Your Content ROI? If you’re measuring likes and clicks but can’t tie your efforts to revenue, you’re missing the bigger picture. The secret isn’t just in the analytics tools you’re using—it’s in the foundation beneath them. 💡 What’s the one critical factor most marketers overlook that could be costing you accurate insights? Discover the game-changing strategy B2B marketers need to unlock actionable data and skyrocket ROI. 👉 Read the blog now: https://lnkd.in/eUCHvJSB

Ensure Data Compliance and Security: A Must for B2B Marketers Compliance isn’t just about avoiding fines—it’s key to building trust and protecting your reputation. ✅ Audit Your Opt-Ins: Make sure all contacts have provided explicit consent to receive communications. 🔒 Secure Your Data: Use encryption and role-based access to safeguard sensitive customer information. 📜 Stay Updated: Keep up with GDPR, PECR, and evolving privacy laws to stay compliant. 💡 Pro Tip: Clearly outline your data usage policies—transparency wins trust. Compliance isn’t optional; it’s your competitive edge. Are you prepared? #B2BMarketing #DataCompliance #GDPR