The Marketing Society

INSIGHT | The channel performance data you've been waiting for is ready to download.   🎯 New findings from Thinkbox's Profit Ability 2 study reveal exactly how TV, BVOD, paid social, OOH and more perform across Scale, Efficiency & Time metrics. Understand which channels work hardest for your sector and how to build the optimal media mix for maximum ROI. Time to revamp your channel strategy? Take a read here https://lnkd.in/dzyamxnm #MediaEffectiveness #ChannelStrategy #MarketingROI

HONG KONG | New Year Connections and Celebrations As Hong Kong’s much-loved winter tradition, the AIA Carnival, returns to the Central Harbourfront and celebrates it’s 10th Anniversary (read all about it here > https://lnkd.in/evPCz9aG ) Join us for a moment of connection and celebration. We’re excited for what’s ahead in 2025 and what better way to kick things off with a vibrant social experience for The Marketing Society members, with huge thanks to the team from Great Entertainment Group. A great opportunity to meet fellow marketers, forge new connections, and celebrate for the journey ahead. It’s all about celebration, collaboration, and community – let's unite, relax, and have fun together as we kickstart 2025! Date: Thursday 16 January Time: 6.00pm-9.00pm HKT Location: AIA Carnival - Harbourfront VIP Lounge Book here: https://lnkd.in/etMA2WYZ Brynie B McBurney Sophie Devonshire⚡️Nellie Chan Hina Wainwright Andrea de Vincentiis Andreas Krasser Geraldine Chew Nixon Cheung Edward Bell Kiri Sinclair

INSPIRATION | Can marketing truly help shape a more sustainable and socially responsible future? 🌳 In this episode of Can Marketing Save the Planet?, Michelle Carvill and Gemma Butler sit down with Kian Bakhtiari, Founder of The People, a Gen-Z consultancy, to explore how marketing can drive positive social impact and bridge the gap between decision-makers and those affected by their choices. Kian offers powerful insights on engaging youth voices in the boardroom, reconsidering how business is done, and using marketing as a force for good. He shares learnings from his new book “Marketing for Social Change – How to Turn Purpose into Business and Social Impact”, which challenges us to think differently and start with small steps toward meaningful transformation. Tune in to discover: 🎧 The role of marketing in building a more flourishing society. 🎧 How Gen-Z perspectives can reshape business thinking. 🎧 Approaches to measuring and scaling social impact. https://lnkd.in/eFcc9Ejb #SustainableMarketing #SocialImpact #MarketingForGood

INSIGHT | Not all sectors are created equal when it comes to advertising ROI!  🎯 Thinkbox's latest study delivers sector-specific insights across automotive, FMCG, retail, finance, telecoms, and travel. Based on real spend data (not estimates), this is your blueprint for sector-optimised media planning. Ready to benchmark your performance against industry standards? Read more here https://lnkd.in/e8seUzWe #SectorInsights #MediaPlanning #MarketingStrategy

LONDON | A date for your diary LEAD, the Advertising Association’s annual industry summit in partnership with the IPA and ISBA, is back for 2025! With a stellar line-up of speakers including Matt Forde, Beth Rigby, Pete Markey and Dame Annette King, the event will provide outstanding opportunities to network with 400+ senior-level professionals. You can find out more and book your tickets here: https://lnkd.in/eVF3F_9v #LEAD2025

MARKETING TRANSFORMATION REPORT 2024: CHAPTER 2 💫 Exploring the second pillar of The Transformation Triangle - Champion Customers. Our research with Accenture Song reveals how award-winning brands are mastering customer-centricity in an era of rapid change. Learn from McDonald's and Guinness who've successfully navigated shifting customer priorities while staying true to their brand essence. Their success reveals three key insights: ▪️ See customers in the fullness of their lives ▪️ Deep customer understanding drives brand relevance ▪️ Make life easier through better products and experiences Discover how to turn customer-centricity into your growth engine in our full report, created in partnership with Accenture Song. Read the complete analysis: https://lnkd.in/d2BDn62r #MarketingTransformation #CustomerCentric #MarketingExcellence #TR24 Sohel Aziz Sophie Devonshire⚡️

SINGAPORE | Unveiling an Extraordinary Partnership with Mandala Club At The Marketing Society, we pride ourselves on empowering marketers to make a positive, lasting impact. By connecting our community, inspiring bold leadership, and offering best-practice insights, we tackle the challenges that are keeping marketers awake at night. Now, we’re adding an incredible opportunity to our mission—and available for members of The Marketing Society only! We’re thrilled to announce an exclusive collaboration with our Preferred Private Club Partner, Mandala Club—Singapore’s most vibrant private members’ community. This partnership is designed to enrich the membership experience like never before, offering unmatched benefits, connections, and access to a world of extraordinary possibilities. Mandala Club reflects the essence of innovation, creativity, and connection—principles that align perfectly with The Marketing Society's vision. ⭐ The Exclusive Offer – Only for The Marketing Society Members ⭐ As part of this partnership, Mandala Club is extending a NO JOINING FEE membership exclusively to The Marketing Society Singapore members. That’s a saving of SGD $5,500, giving you immediate access to this extraordinary club for just SGD $288 per month. This offer is limited to the first 50 members only! After that, the joining fee will be SGD $1,000. How to access this deal? Members can find a dedicated link in their inboxes or contact [email protected]. We thank you for your continued support and can’t wait to see you grow and thrive with us in 2025. #MarketingInSingapore #MarketingCommunity #MarketingPartnerships  

ACCELERATION | Unsure if you have enough budget to pay for digital roles for your team in Asia? Did you know that Digital Marketing is the most sought-after digital role in Asia?   As businesses navigate shifting market conditions, the emphasis on digital transformation has never been greater. Consequently, digital marketing has emerged as a vital engine for organizational success, enhancing brand engagement and fuelling growth. With the demand for digital marketing professionals on the rise, it’s vital to ask: how are you attracting and retaining top talent to accelerate your organization’s growth?   Mercer, the world’s largest HR consulting firm, has developed the “Digital Workforces in Asia: Rewards & Talent Management Trends" report, offering proprietary pay data and industry benchmarks to help you make informed decisions about attracting, engaging, and retaining digital marketing professionals.   Leverage this information to establish benchmarks for your team and align salary expectations with HR and management.   The report is available now at 20% off! Don’t miss this special offer. Use code FASTLANE >> Buy Now: https://bit.ly/41qPTdM Click the video to watch the animation from Mercer #DigitalMarketing #MarketingInAsia #MercerTMS Brynie B McBurney

INSIGHT | How has advertising effectiveness evolved post-COVID?  📈 New research from Thinkbox analyses £1.8bn in media spend to reveal the answer. Get fresh insights on presenting your case to the board, understanding channel performance shifts, and mastering the three dimensions of effectiveness. Read all about it here: https://lnkd.in/eRZgG8iZ Time to recalibrate your marketing strategy with data-driven precision. #MarketingROI #AdvertisingStrategy #BusinessGrowth

INSIGHT | The sports marketing landscape is evolving at lightning speed, and staying ahead means understanding how brands engage with fans, manage partnerships, and measure real-time impact. In the latest episode of The Buy Side from Unofficial Partner, hear from Willem Dinger, Global Head of Sport and Entertainment Partnerships at Unilever, as he shares his approach to brand-side marketing and leveraging data-driven solutions. Tune in to gain actionable takeaways from an industry leader and learn how sponsorship platforms like KORE Software are helping unify the entire ecosystem of brands, venues, and sports organisations. Listen to the full episode - https://lnkd.in/e95U83Wi #SportsMarketing #PartnershipInsights #FanEngagement Sean Singleton