The Marketing Practice

🎄 Season's Greetings to our teams, clients and connections! Wishing you all a wonderful festive break and a fantastic New Year! ✨

Catch up on all the sessions from our 2024 themed weeks, packed with insights covering AI, effectiveness, partner marketing and creativity. It's been inspiring to hear from so many marketing leaders this year as they've shared their learnings, case studies and predictions for some of the key topics in B2B marketing - a huge thank you to everyone who took part! 📺 Everything is now available to watch on-demand! Dive into sessions that will help inform your strategy and make your marketing mean even more in 2025 and beyond - make sure you bookmark your favourites to come back to! 📑 🎨 Creative Week - https://okt.to/ZBN9S1 🤖 AI Week - https://okt.to/r8eVQz 📈 Effectiveness Week - https://okt.to/y1RNvj 🤝 Partner Week - https://okt.to/ZdImE7

Our final newsletter of the year is packed with great resources to help you set up for success in 2025. Discover the untapped value in your data, dive into insights from the Global ABM Conference, download our annual planning template and catch up on Partner Week. We will be back in January with more B2B marketing insights. 

We had an amazing time last week celebrating 'The Evies,' our annual employee awards! Across the globe we got together and celebrated our people, revealing the winners as voted for by colleagues and friends! 🥂🏅 A huge congratulations to all of our nominees and our bronze, silver and gold winners: Go to Guide - Nick Blake, Hannah Gent, Adnan Saeed CMgr MCMI Avid Newcomer - Aimee Morrison💙, Bozana Bozic, Cailain Joubert Positive Presence - Adam Carmody, Robin Taylor, Bridgett Woodward Inclusive Advocate - Ella Riley, Alex Kleidon, Alyssa Smith Ardent Innovator - Jordan F., Paul Howarth, Adam Healy Natural Leader - Scarlet Sanigar, Johanna Ahrens, Anna O'Neil Dragon Slayer - Nicola Fichtel, Kellie Felsten, Kari Wiens Team of the Year - Media Team UK, Team DE, Palo Alto Networks Team Employee of the Year - Ashley Robertson, Krista Sweet, Mike Lord 👏👏👏 #TheEvies #EmployeeAwards #EmployeeRecognition

Did you join us for Partner Week? If so, we hope you found the sessions valuable and you took away some inspiration for you partner marketing strategy in 2025 and beyond. We were joined by leaders in the channel marketing space, as well as our own experts to unpack insights, tools and success stories to help you embrace the era of the channel ecosystem. A huge thank you to all of our guests! 🙌 💡 If you missed any of the sessions, or want to re-watch or share with colleagues, don't worry! Everything is available on-demand here: https://okt.to/CJDY1h You can tune in to: - Unlocking Growth in the Evolving Channel Ecosystem with Jay McBain - Making Sense of the Modern Channel Tech Stack with Will Taylor 🤝 - Partner vs Direct - How can we Close the Chasm? with Allyson Bancroft and Norman Guadagno - Case study: Orchestrating the ServiceNow Ecosystem with Maisa Fernandez and James Hodgkinson - Strategic Approaches for MDF with Paul Spencer and Karl Connolly Esq. - Enhancing Partner Marketing Programs with AI with Alastair Hussain and Graham Clarke #PartnerMarketing #PartnerEcosystem #ChannelLeaders

Some of our UK team got into the festive spirit last week with lunch and some Christmas crafting! It's always great to see so many faces in the office, and this was a perfect chance to connect and catch up ahead of the holidays! 🎄 💫

We’re delighted to announce that James Clifton has been appointed as Chief Executive Officer of The Marketing Practice. James will join us in the new year and will oversee operations and be responsible for strengthening our client base and growth strategy, globally. Our Founder and Non-executive director Clive McNamara shared: “James has a commitment to building people-centric businesses, to learning and development and nurturing world class talent. I’m more than confident he has the experience and expertise to drive the business forward for the benefit of existing and new clients and also our teams.” You can read more here: https://okt.to/4sFM6v

With IT spend predicted to reach $4.94 trillion by the end of this year, and with 73% of that growth driven by channel partners, it's essential to make sure you have a winning partner strategy in place. As we kick off Partner Week at The Marketing Practice, Allyson Bancroft shares her key takeaways from a recent roundtable with channel leaders that covered: ⚖️ Balancing short-term sales with long-term partnerships 🤔 Managing complexity and channel conflict 🚀 Unlocking growth through AI, upskilling, and collaboration 💡 Read the blog for insights from our guests; Leslie Gipple, Samta Bansal, Tony W., Jenny Austin and Alastair Hussain - https://okt.to/h83iuz ⭐ And you can still sign up for our Partner Week sessions, live or on-demand here: https://okt.to/3JbSKc #PartnerMarketing #PartnerStrategy #ChannelPartners

It all starts tomorrow! 🙌 There's still time to join us for Partner Week to explore practical steps and real-world examples that will help you embrace the era of the partner ecosystem. We're kicking off with a keynote from Jay McBain at 11:30 AM ET / 4:30PM GMT. We've got an amazing line-up of guest speakers across the week as well as our own experts. Sessions will cover everything from how to align direct and channel marketing strategies to the channel tech stack, maximizing MDF and AI. See the full schedule and sign up here: https://okt.to/XGupJA #PartnerMarketing #PartnerChannel #channelmarketing

🌟 Partner Week - session spotlight: Enhancing Partner Marketing Programs with AI 🌟 We'll be rounding off Partner Week with a session on AI hosted by our very own Alastair Hussain. Join us to discover how you can use AI to scale your partner marketing efforts, boost productivity, spark creativity, and drive innovation. Learn about models and tools that enable impactful results. Sign up here: https://okt.to/ziREhs 🗓️ December 5th ⏰ 12:30pm ET / 5:30pm GMT (30 mins) #PartnerMarketing #AIinMarketing