The Brand Education

Higher Ed marketing is only 25 years old - while consumer brands have decades of experience to draw from. Great chat with Matt Proctor on why universities should take more 'planned risks' to stand out, and how Dalhousie University's brand lets faculties make it their own. Read the full blog here: https://bit.ly/490G2gH #highereducation #brand

🎙 NEW EPISODE: Working for ideas with Kevin Lynch "Brands aren't terribly different from people. If you think of people you admire, often it's those who have a sense of confidence. They know their upsides and their downsides and they've accepted those." Meet Kevin Lynch, founder of The Wrong Agency and former Creative Director at Oatly, who believes in working for ideas rather than clients. His creative philosophy? If you want to build a remarkable brand, stop trying to beat others to the podium and make up your own rules instead. Join us to discover why creating meaningful brands isn't about perfecting your marketing - it's about embracing your truth and telling it well. Listen now on Spotify: https://bit.ly/48qd8X3 Or Apple Podcasts: https://bit.ly/40qaUoI #higheredmarketing

Does your brand strategy drive institutional impact - or just support it? Rachel Sandison (FCIM), Vice Principal and Deputy Vice Chancellor for External Engagement at the University of Glasgow, is rewriting the rules. She’s transforming marketing from a support function into a strategic powerhouse that shapes global and local influence. In our latest podcast episode, Rachel shares how uncompromising collaboration can disrupt outdated models and deliver visionary results for higher education institutions. If you're ready to reimagine how your brand drives impact, this is a conversation you can’t miss. Listen now: Apple: https://bit.ly/4gzcWZl Spotify :https://spoti.fi/4evhyh0 #higheredmarketing #brandleadership #globalimpact

🧠 Metaskills: The Superpowers AI Can't Steal In a world of algorithms, can you still dream? Brand expert Marty Neumeier argues that today's crisis isn't about jobs—it's about talent. Feeling. Seeing. Dreaming. Making. Learning. These aren't just skills. They're your ticket to the future. Universities should focus more on teaching imagination and originality through collaborative, project-based learning to nurture these essential human skills. These metaskills are not only crucial for students but also vital for building innovative and lasting higher education brands. As educators and leaders, we must consider how to incorporate these metaskills into our teaching and branding strategies to prepare students for true 21st-century success. Is your university stuck in the past or building tomorrow's innovators? #HigherEducation #Metaskills https://lnkd.in/d3YrNaau

Episode 3 of #TheBrandEducationPodcast is now live! We’ve had a lot of guests talk about brand, with many grappling with the lack of differentiation between brand, marketing, and reputation amongst colleagues. But Marty Neumeier brings a fresh way to look at such creative outlets and delves into changes we can make at higher education institutions as we lean into the world of AI. In this episode, Marty spoke to us about: - The importance of metaskills - The opportunity metaskills can provide in paving the way for new relevant knowledge and expertise to develop - Metaskills applications in both brand and higher education Listen now on Spotify: https://lnkd.in/ex7DTsdD Or Apple Podcasts: https://lnkd.in/eYEqBzqD Thoughts?

This week we're back with another article, featuring Jenny Li Fowler, Director of Social Media Strategy at Massachusetts Institute of Technology. Jenny is inspired by Shirley Chisholm, the first black-American woman voted into US Congress, who once said, "if you’re not invited to the table, bring a folding chair." So, if you're a social media manager, and you know you have something to bring to a university's decision making process, read our article below to find out how you lean in and get in that room. #highered #socialmediastrategy #TheBrandEducationPodcast

Episode 2 of The Brand Education Podcast is now live with Jenny Li Fowler, former award-winning journalist turned Social Media Director at Massachusetts Institute of Technology. In this episode, Zeenat and Jenny explore how to build an iconic higher education brand, and strategies to effectively engage with a digital community of over 6 million... and counting. Listen now on Spotify: https://lnkd.in/eq8WH9UG Or Apple Podcasts: https://lnkd.in/ettPVbAz #TheBrandEducationPodcast #highereducation #socialmedia

The similarities between higher education and commercial spaces are increasing. Like consumer brands, institutions that want to thrive need to ask if they are the visionary places of the future. We revisit this article from Wahida Ashiq (She/Her) to explain why universities crucially need to think more like consumer brands. Do you agree? #brand #brandmanagement #highereducation

We're excited to share our latest article featuring insights from Paul J. LeBlanc. With 85 million jobs predicted to be displaced by 2025, it's crucial for universities to adapt and innovate. So how can we leverage AI to navigate these shifts? Read the article below and share your thoughts with us. #highereducation #AI #marketing

Season 2 of #TheBrandEducationPodcast is now live! In this pilot episode, we asked Paul J. LeBlanc about everything from AI in education, to how universities can reimagine their future and become relevant in this ever-changing environment. If you’re curious about the potential applications of AI at universities, or want to take the next step to secure your institution’s future - this episode is for you. Tune in now to hear Paul's predictions and how you can prepare for the inevitable: Spotify - https://spoti.fi/3ymJVPj Apple Podcasts - https://apple.co/3YyWOAt Anything you'd add?