STRAT7 Researchbods

Can your Christmas ad stand out in a sea of seasonal cheer? 🎄 In our latest blog, John Horgan takes a closer look at two very different festive campaigns: John Lewis tugged at heartstrings with The Gifting Hour, while Paddy Power brought the laughs with its signature boldness. What do they have in common? Both mastered the art of leveraging unique brand assets to rise above the holiday noise. Explore how these brands nailed their Christmas messaging and why clearly defined brand cues are the key to long-term success: https://lnkd.in/epfqzRYG #FestiveMarketing #BrandAssets #MarketingInsights #MarketResearch

Looking to level up your market research game? Our latest blog breaks down the 7 key steps to mastering consumer market research - from planning to actionable insights. Whether you’re new to research or a seasoned pro, these steps will help you drive smarter, more customer-centric decisions. Read the full guide here 👇 https://lnkd.in/e9MVFEBf #CustomerResearch #ConsumerInsights #MarketResearch

🎄✨ Merry Christmas from all of us at Researchbods! ✨🎄   As the year comes to a close, we want to take a moment to say a heartfelt thank you to all our clients and partners who trusted us with some truly brilliant projects in 2024. Your collaboration and innovation have made this year one to remember!   Here’s to a fantastic 2025 filled with new opportunities, exciting insights, and continued success together. But for now, it’s time to sit back, relax, and enjoy a little festive cheer - because nothing says "season’s greetings" quite like seeing some elves singing Jingle Bells. Although... these elves do look a bit familiar. 😂   #MerryChristmas #CheersTo2025 #MarketResearch #ConsumerInsights #InsightCommunities

What makes a Christmas ad truly memorable? 🎄 By now, you’ve likely seen all the major Christmas ads for this year. In our latest blog (and our final one for 2024), John Horgan explores two very different approaches to Christmas advertising. John Lewis evoked nostalgia with The Gifting Hour, while Paddy Power leaned into its cheeky, unmistakable tone of voice. Both highlight the importance of leveraging distinctive brand cues to cut through the seasonal clutter. Discover how these campaigns succeed and why defining your brand assets is the ultimate gift for your marketing strategy: https://lnkd.in/epfqzRYG #ChristmasAds #BrandAssets #MarketingStrategy

🎄✨ On Friday, we wrapped up 2024 in true festive style at our Researchbods Christmas Party! It was the perfect chance to reflect on everything we’ve achieved in 2024, catch up over a wine (or two), and hit the dancefloor for a well-deserved boogie. 🥂💃 As part of the celebrations, we held our annual Researchbods Awards to recognise some of our standout stars. Congratulations to all the winners! 🏆 Unsung Hero: Sanah Tariq ACCA 🌟 Star Troubleshooter: Chloe Emerson 🤝 Collaboration Champion: Ariana Richter 💫 Positivity Legend: Louise Scott 🎉 Biggest Team Player: Jayne Edge A massive thank you to our incredible team for making this year so special with your dedication, creativity, and collaboration on so many brilliant projects for our clients. Here's to an even better 2025! #ChristmasParty #TeamCelebration #Teamwork #MarketResearch

We’re proud to share that Researchbods is one of the top 20 fastest-growing individual agencies in the latest Market Research Society (MRS) Industry Report! 🎉 This growth reflects the incredible dedication and hard work of our team, who consistently go above and beyond to deliver impactful insights and solutions. It’s fantastic to see their efforts contributing to the success of the agency in such a meaningful way. A big thank you to our brilliant clients for trusting us to bring their projects to life and to our team for making it all possible. Here’s to continuing our journey of growth and innovation in 2025! #IndustryReport #FastestGrowing #Teamwork #MarketResearch #MRSReport

Ready to take your brand to the next level? Discover how ITV’s Klara Franzke, our Insight Director John Horgan, and Insight Manager Rob Wakerell unlock the secrets to: ✅ Elevating brand positioning ✅ Harnessing distinctive assets like logos & colours ✅ Turning insights into action for lasting customer engagement Watch our 30-minute panel discussion and uncover strategies to make your brand unforgettable. 👉https://lnkd.in/eKxrXxNp #BrandAssets #BrandAssetAudit #DistinctiveAssets

We’re thrilled to announce that our Insight Manager Sam Watson has been named a finalist in Greenbook’s Future List 2025! 🎉 This prestigious recognition celebrates the next generation of insight professionals who are shaping the future of market research and consumer insights. Sam’s passion, creativity, and dedication have been instrumental in driving forward-thinking approaches and delivering meaningful insights for our clients. Being a finalist is a true testament to the excellence and innovation Sam brings to everything he does. We’re so proud of Sam and are keeping our fingers crossed 🤞 for him to be named an honouree when the final list is announced in January! Join us in congratulating Sam on this amazing achievement! #FutureList2025 #GreenbookFutureList #MarketResearch

✨ Is technology the future of global community engagement? Our Community Strategy Director Mona S. weighs in.   AI and tech are transforming the way brands engage with audiences across regions. But how do you embrace these advancements without losing the human touch that builds authentic connections?   In Part 2 of our Q&A with Mona Souli, we cover:   - The role of AI and tech in cultural adaptation and audience engagement. - Under-discussed factors like consistency and linguistic nuance that strengthen communities. - Key global trends - including sustainability and inclusivity - that every brand should know.   Mona’s expert insights will help you navigate the balance between innovation and authenticity while keeping your global communities thriving.   🔗 Read the Q&A now: https://lnkd.in/eVB5S4Wp   #InsightCommunities #GlobalCommunities #GlobalInsights #CommunityManagement

🚨 Myth-busting Insight Communities: Episode 3 🚨 Are Insight Communities just about collecting numbers? Or too hard to keep members engaged? Think again! In this week’s video, Steve Becker breaks down these myths, showing how communities can provide rich qualitative insights alongside quantitative data - and keep members excited to contribute. Spoiler: it’s all about creating value for your members! 🎥 Don’t miss this episode as we continue to demystify Insight Communities and explore what makes them such a powerful tool for brands. #InsightCommunity #MythBusting #MarketResearch #ConsumerEngagement