Sopro

The State of Prospecting 2024 is NOW LIVE! 🌟 Designed to help you sell more in 2024, the world's most comprehensive prospecting report is now at your fingertips 🌎 🔍 Explore data and insights from: 75.2 million emails 22,120 multichannel prospecting campaigns 377 senior decision-makers 82 top industries 8 years of expertise Spoiler Alert 🚨 The industry is evolving, and it’s time to elevate your strategy: "75% of B2B companies report better results when email prospecting is combined with other outbound marketing channels." Stay ahead of the competition with a prospecting strategy that will turbocharge your sales and marketing game in 2024. Read the report now: https://bit.ly/3U2v6tr

Top mistakes killing your sales engagement 🚫 👉 Skipping follow-ups (most deals are lost because prospects are left hanging) 👉 Using generic messaging (if it feels “one-size-fits-all,” it’ll flop) 👉 Relying on a single channel (email isn’t enough on its own) 👉 Ignoring objections (unanswered questions stall deals) 👉Prioritising quantity over quality (a bloated pipeline isn’t a winning pipeline) The good news? These mistakes are 100% avoidable. We’ve put together a guide to help you sidestep these pitfalls and create a strategy that delivers. 📖 Click the link in the comments for the full breakdown. #B2BSales #SalesEngagement

🎶Fa-la-la-la-land into your future role!🎄✨ We're hiring at Sopro! 🚀 Ready to unwrap your next role? Take the next step in your career this holiday season with an exciting new opportunity. Explore roles across multiple departments, allowing you to thrive in an environment fuelled by teamwork, cross-departmental collaboration, and a results-driven mindset. Apply here: https://lnkd.in/esiQCuvK #Hiring #Careers #SoproTeam

It's Friday the 13th...

🚨 The B2B sales game has changed 🚨 Today’s buyers are in control. They’re doing their homework, comparing options, and often halfway through the decision-making process before sales even get involved. If your outreach feels generic, you’re already losing. ✅ Buyers want value. ✅ They need trust. ✅ They demand relevance. So, how do you engage this new breed of buyer? We’ve broken down exactly what works in our Complete Guide to B2B Sales Engagement—with tips to connect, build trust, and close deals in today’s digital-first landscape. 📖 Link in the comments to read the full blog. #B2B #B2BSales

📝 Your 2025 sales outreach success checklist With a new year just around the corner, it’s time to level up your sales outreach strategy. Whether you’re starting from scratch or refining what works, here are 7 steps to ensure you’re hitting the ground running in 2025: 1️⃣ Research your audience. 2️⃣ Build detailed Buyer Personas & Ideal Customer Profiles (ICPs). 3️⃣ Analyse competitors to refine your tactics. 4️⃣ Create personalised messaging for decision-makers. 5️⃣ Implement a multi-channel approach (email, social, direct mail). 6️⃣ Use automation tools to increase productivity. 7️⃣ Build relationships with a thoughtful follow-up process. Sounds like a lot? Don’t worry—we’ve got your back. With Sopro, we handle steps 1-7 so you can focus on closing deals. Click here for more insights: https://lnkd.in/e2PykzdV #SalesOutreach #B2B #B2BSales

Life when sales and marketing aren’t aligned: 😩💥😠🤷♂️💔🛑 Life when they are: 🌈🦄✨🔥🚀💸🥳🎯🎉 On the latest B2B Better podcast, Victoria Heyward shares what’s worked (and what hasn’t) when it comes to getting sales and marketing on the same page. 🎧 Click the link in the comments below to listen. #B2B #SalesAndMarketing

2024 Wrapped: 435,619 minutes spent dreaming of better quality leads? Turn those dreams into reality in Q1 2025 ✍ #SpotifyWrapped #LeadGenerationStrategy

 🤠 WANTED: cold email cowboys As we head into 2025, the stakes are higher than ever. Snake-oil salesmen selling high-volume, low-quality email campaigns are still out there—and they’re costing businesses big. If you’re looking to grow sustainably in 2025, it’s time to leave the cowboy tactics behind. A professional, targeted approach to prospecting will always deliver better results (and protect your reputation). 🔗 Read our guide on the 12 pitfalls of mass email—link in the comments.