SmartFrame Technologies

Think you need mountains of user data for effective targeting? 🤔 As privacy regulations become more widespread and consumer trust becomes essential, data minimalism provides a smarter and more ethical approach to advertising. 👍 By collecting only the data you truly need, brands can: ✅ Build trust and transparency ✅ Improve security and efficiency ✅ Ensure regulatory compliance Learn more about data minimalism in our latest article 👉 https://lnkd.in/d5zHMhig

As we approach the start of a new year, we're thrilled to welcome Hannah Zeffert to the SmartFrame team! 👋 Hannah joins our London office as our new DAM Manager, bringing a wealth of experience in digital asset management within the creative industries. Welcome to the team, Hannah! We're delighted to have you on board. 🙌

Last week, teams from our various offices got together in picturesque Wrocław, Poland to discuss all things SmartFrame and to plan for the new year. 🙌 We have exciting plans for 2025 – watch this space! 👀

Fancy joining our growing team? 👀 Our team in Poland is expanding and we're now on the hunt for a skilled Technical Project Manager! 📝 If you have a background in project management or engineering and are familiar with software development processes, we want to hear from you! 📣 Head to our Careers page to find out more about this role and all our current available opportunities 👉 https://lnkd.in/egeibefr #werehiring #newjob #jobopportunity

We've crunched the numbers and can confirm that October was another stellar month for our superstar sports photographers! 📸 Between them, they captured an impressive 13,138 images across 106 games and events in all corners of the world, from the UK and France to Canada, Japan, New Zealand, and many places in between. 🌎 Our most viewed image, with over 18,000 impressions, featured All Black Sam Cane during the Lipovitan D Challenge Cup match between the All Blacks and Japan in Yokohama. 🥇 Check it out for yourself here: https://lnkd.in/g-rtqSe2 A huge thank you to all our wonderful photographers! 🌟

It's hard to think of a topic that has been as widely discussed in the advertising and publishing worlds as the end of third-party cookies. 🍪 Despite several delays, the belief was that once Google had finally dropped support for these in its Chrome browser, that would be it. Job done – adios cookies. 👋 But Google’s U-turn earlier this year means that third-party cookies will continue, although Chrome users will be able to disable them – much like they can in other browsers. Meanwhile, Google will keep developing alternative solutions that prioritize privacy.🕵♂️ Confused? You're not the only one. In our latest article, we take a look at why this has all happened, what else is changing, and, crucially, what it all means for advertisers, publishers, and everyone else. Read it here 👉 https://lnkd.in/eskWciEc

How exactly are Content Credentials incorporated into SmartFrame images? 🤔 Last month, SmartFrame's Patrick Krupa and Francesco Calabretta joined representatives from Pixelstream, Inc. and Adobe at the Content Authenticity Initiative's very first UX Working Session! 🙌 The goal of the session was to share "knowledge on best practices for how consumers interact with and experience Content Credentials online". And while the session itself was limited to CAI members, the CAI has now released highlights from the session that anyone can view, which include a brief demonstration of SmartFrame's integration of Content Credentials from Francesco. 🎬 You can watch the full highlights here 👉 https://lnkd.in/gsukEbak #ContentCredentials

Next up on our Inside SmartFrame series is our Marketing Design and UX Director, Marzia Compassi! 🎨 Marzia, who recently celebrated her six-year anniversary with the company, talks to us about her career to date, shares her views on AI tools, gives advice to aspiring designers, and reveals what she gets up to when she's not working her design magic at SmartFrame. (Clue: 🗺) Read the interview 👉 https://lnkd.in/esUV2ZW2

It was a pleasure to be one of the sponsors of Press Gazette's Future of Media Trends event in London yesterday! 💪 The event provided attendees with the opportunity to better understand the latest trends and key challenges for those in the media and publishing world, as well as insights from those leading the charge in shaping its evolution. If you were there, we hope you had the chance to say hello to one of the team! 👋 A huge thank you to Richard Jamieson, Dominic Ponsford, and everyone else from Press Gazette for making the magic happen. 🙌 Images: Press Gazette #pressgazette #publishing #media

Heading to the International Digital Media Licensing Conference (IDMLC)? 👀 The 29th IDMLC from the Digital Media Licensing Association - DMLA kicks off this Sunday at the Intrepid Museum, in the heart of New York City. 🗽 In addition to plenty of networking opportunities, industry leaders from the likes of Adobe, Google, Alamy, Gado Images and Orange Logic, together with editorial and commercial creatives, AI pioneers and many others, will be discussing a broad range of subjects that are key to the industry right now, from creativity and marketing trends to protecting content integrity in the age of AI and sustainability in digital asset management. 🍃 Joel Miller, SmartFrame's Global Director of Content Sales, will be at the conference – reach out to him directly beforehand or make sure to catch him there! 🤝 Find out more about #IDMLC24 and book tickets 👉 https://lnkd.in/eQnQq5AN