Shop by Shape

✨ Big News for the Festive Season! ✨ We're excited to announce that Shop by Shape is offering FREE access to our personal styling tech to help women find their perfect party outfit! Our goal? Reduce fashion returns and boost confidence with our ‘Only Order One’ approach – helping you find that one perfect look that suits you, without the hassle of returns. Each week, we’ll be featuring incredible brands on our platform – from high-street favorites to preloved and rental gems! 💥Here’s how to get involved: Like and follow Shop by Shape for updates Tune in to our event every Friday at 5pm for our featured brand announcements. Tag a friend who deserves to look and feel amazing this season! Let’s make this a holiday to remember, one perfect outfit at a time. #ShopByShape #OnlyOrderOne #FestiveFashion #FindYourPerfectFit

Just gorgeous!

Harper Beckham shared a heartfelt tribute to her mom, Victoria Beckham, as she proudly presented her with Harper’s Bazaar UK’s Entrepreneur of the Year Award. Her words captured the deep admiration and love she holds. “She’s taught me so much about what it takes to succeed. But above all else, she’s taught me to always be kind.” 😭

What's been happening in sustainable fashion this week? ⬇️ 1) The H&M Foundation has launched its Global Change Award 2025 to incentivise sustainable innovation in the fashion industry. By awarding pioneering solutions, this initiative aims to drive transformative change, encouraging ideas that address the environmental challenges faced by the fashion sector. 2) Earlier this month Nike launched the Nike Grind Dumbbell - made with at least 20% Nike Grind rubber, the brand’s recycled material derived from manufacturing scraps and returned sneakers. 3) Peer-to-peer rental platform By Rotation has launched the "world's largest" pop-up in Mayfair, London, offering consumers a chance to rent high-end fashion pieces in person in a "immersive and interactive retail experience". The pop-up is set to run until 31 December 2024. 4) WRAP and Primark have teamed up to promote garment longevity through their new 3 year partnership. This collaboration will focus on practical strategies to reduce textile waste and extend clothing life, making sustainable fashion more accessible to consumers through affordable, long-lasting products. 5) The North Face's new store in Brooklyn, New York offers a dedicated in-store repair space, encouraging customers to maintain and repair their outdoor gear, reinforcing the brand's ethos of "never stop exploring" sustainably. 6) UK repair service SOJO has partnered with British brand Margaret Howell Limited to offer customers repairs. 7) There's been reports this week that Amazon are planning to launch an ultra -cheap storefront to compete with Shein and Temu. Amazon will ship the items to US customers directly from a facility in Guangdong, China, and will charge sellers lower fulfilment fees for products sold through the new storefront. 8) Latest data from Pion highlight the shift towards #underconsumption (a growing trend on TikTok) with Gen Z increasingly favouring second-hand over new purchases. According to the report, 66% of Gen Z shoppers are prioritising second-hand shopping, whilst 90% are loyal to their favourite brands and retailers. 🔗 Links to articles in comments ___ Hi, I'm Lydia, a global sustainable fashion expert, Founder of enkel and Sustainable Fashion School. I do the research so you don't have to. Visit www.thisisenkel.com to find out how I can help you and your teams fast-track your journey to a more sustainable future for the fashion industry. #sustainablefashion #circularfashion #enkel Image: Nike Grind Dumbbells

What a great day yesterday at #techjamfest2024 and such a good turnout. Well done Shak Asghar and the team for a slick and insightful event. Not to mention the gaming section including the Formula 1 simulator! Thanks for hosting in the North East at Middlesbrough Town Hall Like Us

We Want to Work with Subscription Boxes That Offer More Than Just Stuff! At Shop by Shape, we believe that experiences are just as important as products. We want to work with subscription box retailers who offer more than just a delivery of random items—businesses that curate collections with meaning, quality, and intention. Women want a shopping experience that’s personalised and thoughtful, not overwhelming. Our platform makes that possible by showing only the pieces that are suited to their body shape and style preferences. And when combined with a subscription box model that delivers carefully selected pieces straight to their door, we can create something truly special. From The Devout where customers can choose five stylish items per month, to Mos Clothing where the clothing is vegan, and deadstock and vintage fabrics are used to reduce waste, and Dia & Co, a plus-size styling service, who sets you up with with a personal stylist. We do love brands who do things differently. If your subscription box is focused on offering high-quality items that delight and inspire women, while promoting a more sustainable approach to fashion, we want to collaborate with you. Together, we can redefine the subscription model—less about quantity and more about curating pieces that are just right for every individual. DM for collaborations #subscriptionboxes #shopbyshape #personalisedshopping

Our Founder speaking at National Innovation Centre for Data last week

It’s simple really, if you buy well, you’ll buy less, & if you buy less, you’ll wear more. 💫 At Shop by Shape we’re on a mission to educate women on how to buy well & it starts with knowing your body shape. Yes, we know that this seems simple but you’d be surprised how many women don’t feel confident in selecting clothes & outfits that suit their body shape. Picture this, a line up of five size 16 women - sure they all wear the same size, but their body shape is different. That’s the key to suitability of clothing & we’re here to not only educate you, but provide a digital personal styling solution to help you build a truly personal, curated capsule wardrobe that you can be confident will work for you. . . . . . #shopbyshape #curatedwardrobe #capsulewardrobe #ooo #digitalpersonalstylist #digitalfit #fashiontech #assistiveai #bodyshapeshopping #buylesswearmore #shopsustainably #sustainablefashion #fashionthatworksforyou #femalefounded

Exactly 👌