Selectika

Leveraging fashion AI to discover trends and understand what shoppers seek, individually and collectively. Selectika's AI platform keeps track of what is trending and acts as a personal stylist. This ensures you know both the hype and your customers' tastes, maximising your conversion rates and average order value. hashtag #fashion #ecommerce #retail #innovation #bloomingdales

In any industry, making informed decisions is essential—especially in e-commerce, where maximizing profits, enhancing customer experience, and optimizing marketing efforts are key. Understanding statistical significance is one of the most powerful tools for ensuring data-driven decisions. This concept helps e-commerce businesses discern whether test results, campaign outcomes, or site changes are genuinely impactful or just random. In this article, we’ll explain what statistical significance is, why it matters for e-commerce, and how you can leverage it to make smarter, profit-boosting decisions. #ecommerce #sales #marketing #Fashion #AI https://lnkd.in/dDAgrXbm

How to Improve E-commerce Conversion Rates Higher conversion rates lead to increased sales without needing to increase your marketing spend. By optimizing your site for conversions, you’re essentially improving the efficiency of your existing traffic. Here are a few reasons why conversion optimization is essential: Maximize Revenue: More conversions mean more sales, which leads directly to higher revenue. Lower Acquisition Costs: Higher conversion rates mean you’re getting more out of the same amount of traffic, reducing the cost per acquisition (CPA). Better ROI: Optimizing for conversions allows you to achieve a better return on investment from your marketing campaigns, whether through paid ads, organic traffic, or social media efforts. #fashion #ecommerce #sales #Personalisation Continue reading https://lnkd.in/dENyUqUZ

What is an E-commerce Tech Stack and How Does It Work? Expanding an #ecommerce platform requires a robust, scalable, and secure tech stack capable of handling high volumes of transactions, protecting user data, and ensuring a seamless user experience. A well-designed e-commerce tech stack supports essential functions like #shopping carts, payment processing, and inventory management while enabling advanced features like #personalisation, analytics, and rapid response times. #shopify #magento #wordpress https://lnkd.in/dgxHCnWc

Everyone knows how essential it is to have the perfect fit for a costume. If it's too tight, dancing becomes a challenge, and if it's too loose, it just doesn’t look right. That’s where Selectika comes to the rescue! With "Find My Size," an AI-driven sizing solution, you can minimize returns and help shoppers find the ideal fit for a flawless costume party experience. #fashion #halloween #ai #ecommerce

How to Maximise Holiday Sales With Selectika’s Personalised AI Solutions for E-Commerce The holiday season is a crucial time for #ecommerce retailers. The National Retail Federation’s (NRF) 2023 U.S. holiday shopping spending recap revealed that consumer spending remained high despite inflation. Sales reached new heights again at more than $964 billion. However, with heightened competition and a surge in online traffic, brands need to go beyond traditional marketing strategies to stand out and maximise their sales potential. This is where Selectika, a cutting-edge AI solution, comes into play. Selectika’s visual AI platform uses computer vision deep learning to automatically extract product descriptions and assign more than 20 data points to each item. The platform tags complete catalogues in record time, saving time and money while creating consistent and precise data. The platform’s benefits extend to all aspects of the store and brand. #fashion #AI #holiday #sales https://lnkd.in/dkUZacKk

With the rise of digital #shopping, consumer expectations have shifted dramatically. Shoppers today want more than just a basic browsing experience—they expect tailored recommendations, relevant offers, and seamless interaction. In fact, according to a study by Epsilon, 80% of consumers are more likely to make a purchase when brands offer personalised experiences. For e-commerce businesses, this means adopting a customer-first approach that delivers the right content, product, or message to the right audience at the perfect moment. Whether it’s through personalised product recommendations, targeted email campaigns, or bespoke content, #personalisation can significantly impact how customers engage with an online store. Here is a dive into personalisation tactics and technological advances https://lnkd.in/dQ8hMQGj

We are here: Drapers Inner Circle Summit 2024 Uniting fashion’s leaders Selectika is thrilled to attend the Drapers Inner Circle Summit, where C-suite executives are actively discussing the critical importance of values such as social impact, diversity, inclusion, and ethics in driving success. This event is a fantastic opportunity to explore transformative strategies that keep fashion retail innovative and to gain insights into responsible growth and fostering a motivating company culture. We look forward to engaging with fellow leaders and being inspired as we collectively advance toward equity and innovation in the industry. #fashion #innovation #drapers

We’re thrilled to welcome Mega Sport as our newest client at Selectika! As a fashion-centric AI platform, we’re excited to partner with Mega Sport to enhance their customer experience and drive growth. Our technology creates tailored interactions, boosting revenue and fostering deeper connections with their audience. We thank Mega Sport and their team for making this collaboration possible. Here’s to new beginnings and shared successes! 🚀 #WelcomeAboard #NewClient #Selectika #MegaSport #AI #Personalization #Growth #Innovation

Discover #FashionTrends Before Anyone Else Staying ahead of trends is crucial for e-commerce managers and brands aiming to remain relevant and engage customers effectively. #Socialmedia moves rapidly, with new styles and preferences emerging constantly. To stay competitive, you need to be one of the first to identify these trends before they become mainstream. Here’s how #e-commerce #brands can spot trends early and act on them before they gain traction, with a special focus on the upcoming #wintertrends Leveraging #AI for Trend Discovery One of the most effective ways to stay ahead is by adopting advanced AI systems that scan and analyse social media content and leading fashion websites. AI-driven tools like Selectika’s AI platform utilise auto-tagging and visual recognition to help brands identify the hottest fabrics, colours, and styles in real-time. These systems process vast amounts of data, spotting emerging themes before they become mainstream, allowing your brand to pivot quickly and align with consumer demand. For instance, Selectika’s AI tool, which monitors fashion influencers’ posts on Instagram, and fashion websites like #Vouge detect patterns in outfits, fabrics, or colours that are being worn repeatedly. This enables you to update your inventory or marketing strategies swiftly and be among the first to offer what's trending. https://lnkd.in/dQ4zcYjP