Reddico | Certified B Corp

On Wednesday 12 February 2025, we'll be presenting at the Sideshow Group Boosting Financial Services Performance Marketing event in London. Experts from more2, Reddico, TRGT Digital and Conversion will share their insights and learnings from over a decade of helping more than 30 Financial Services brands with their biggest performance marketing challenges. To book your place, click on the link in the comments below 👇🏽

In Part 3 of our series - How we built over 22,000 links - we take a closer look at the types of links that can drive organic performance: - Resource pages - Guest posts - In-content - Unlinked brand mentions - Link reclamation - Link intersect Read the guide: https://lnkd.in/e6UrZw6a #seo #seoagency #linkbuilding #offpageseo

A fantastic new client for our fellow Sideshow Group agency colleagues!!!

Celebrating Luke Kyte's 10 years at Reddico. Luke Kyte joined Reddico in 2014 as a content writer. One of Reddico’s first employees, he was responsible for building our content marketing department and establishing processes across the agency – helping Reddico to win its first campaign award back in 2017. Luke’s role evolved, moving into an operational role to support business growth, before leading Reddico’s cultural revolution. A manifesto of changes followed, and Reddico was named one of the best places to work in the UK for three successive years. Luke was also instrumental in helping us become a Certified B Corp – recognising our commitment to people, communities and the environment. Earlier this year, Luke took on the role of Operations Director and is now responsible for the day-to-day management of the agency – supporting and guiding our approach to SEO and link building operations. Luke - a big thank you from everyone in the team, for making Reddico such a great place to work!

With Google AI Overviews now part of the everyday experience for users searching on Google, there have inevitably been changes to the user journey and how search results are represented. In our latest guide, Michael Carden-Edwards, SEO Strategy Lead takes a look at the impact of AI Overviews (AIOs) on the travel & tourism industry and what brands should be considering moving forward: 🏖️ How prevalent are AIOs for travel & tourism searches? ✈️ What types of search queries are triggering AIOs? ⛰️ What do travel & tourism AIOs look like? ⛵How to optimise for AIOs Read the guide: https://lnkd.in/eHRBNgwR #SEO #SEOAgency #SEOConsulting #TravelMarketing #TourismMarketing

Since we first posted on the topic, Google AI Overviews have firmly embedded themselves in the UK. In our latest guide, Senior Reddico SEO Consultant James Vatter looks at the impact they're having on financial services: - The extent to which AI Overviews are now appearing for searches - Examples of AI Overviews for financial services - The types of queries they most frequently appear for - What brands should be doing about them Read the guide: https://lnkd.in/eyR8XYdF #financialservicesmarketing #seo #seoagency

We've worked with Travel & Tourism clients for over a decade. While demand is soaring, travellers' needs and expectations have evolved. Meanwhile, brands face increased competitive, operational and financial pressures. In our latest SEO guide, we explore the biggest challenges and opportunities for travel and tourism brands and how smaller players can compete against the industry giants: 🌏 Key challenges and opportunities ✈️ The travel booking journey 🛳️ Competing with the major brands ⛱️ Content marketing for the travel booking cycle 🚠 Link building 🗽 Local SEO To read the guide, click on the link in the comments below #seo #seoagency #tourismmarketing #travelmarketing

In Part 2 of our series - How we built over 22,000 links - we examine how seasonality impacts link acquisition. Based on more than half a decade of data: - Weekly trends - Monthly trends - Quarterly trends - The 90-day conversion window - How to capitalise on the data for your link building campaigns Read the guide: https://lnkd.in/e8EgGaZ7 #seo #seoagency #linkbuilding #offpageseo

Ron Carandang, our Link Building Product Manager, celebrates 10 years at Reddico this week. He has built out an incredible Link Building team that continually delivers brilliant results for our clients – to the extent that the biggest brands come to us to do what other agencies can't. 23,195 links and counting! Not only has he done all of this, but he's a wonderful person as well. Those who work closely with Ron, know just how helpful, supportive, encouraging, and kind he is. Thank you Ron!

We love this post from Samantha Haspell CEO of one of our favourite charity partners DAVSS. We would encourage everyone to support their great Christmas campaign to provide gifts to children. Read more below