Radiocentre

Boost your media planning efficiency with radio 📈   Research reveals that radio delivers an impressive average boost of 24% in brand relevance, 32% in brand trust, and 49% in ad awareness—despite accounting for just 8% of media budgets on average.   Explore more insights through the link in the comments. 🔍

The race is on for Audio Ad of the Year 2024. Cast your vote now and help decide which of these three wonderfully creative audio ads will take the crown. Voting closes at midnight on November 29th. Have your say: https://buff.ly/3AGF24A Radiocentre #ad #marketing #advertising #audioads #audioadvertising #brand #agency #communications #creativeexcellence

Aldi UK has emerged as one of the nation’s best-loved Christmas advertisers in recent years, and this year the retailer is on full festive form. Our November Ad of the Month picks up from where the TV ad lets off, with preparations at Aldi in full swing now that Kevin the Carrot has set the Christmas Spirit free. As always, you can listen to Kevin's 2024 Christmas adventure wrap-up, through the link in the comments. ⤵️

🥁 Drumroll please... 🥁 After much deliberation our expert panel of Quiet Storm Agency’s Trevor Robinson OBE, Havas London’s Vicki Maguire, and St Luke's London's al young have selected the 3 finalists for the Audio Ad of the Year Award in association with Campaign UK. Now it's all up to you to decide who wins. Here's who's in the running: 🔺Uncommon Creative Studio for Hiscox 'Bad Knockoff'  🔺BBH London for Burger King 'Hijacking Christmas' 🔺Golin London for Specsavers 'The Misheard Version' Head to the link in the comments to listen to the ads and cast your vote.

Delighted that Lisa Nandy MP, Secretary of State at Department for Culture, Media and Sport, has been confirmed as our first speaker for the Radiocentre #TuningInNorth event in Manchester on 13th March. It's set to be our biggest and most ambitious event outside London, with thought-provoking speakers, exciting new research, inspiring case studies, best practice creative, and more. https://lnkd.in/eFURtUEb

As radio futurologist James Cridland said, “Nothing is more frustrating to me than a story about modern, vibrant multiplatform radio being illustrated with lazy vintage radio pictures.” We couldn't agree more, so we did something about it. We created a suite of radio listening lifestyle images that authentically reflect how people engage with radio today. Our photos capture a variety of real-life settings—whether at a family breakfast, at work, in the car, or relaxing in bed. These images are free to use and can be accessed via the link in the comments. ⬇️

Are you making the most of our Radiogauge tool? Radiogauge is a free service which provides advertisers with robust data to help them understand the effectiveness of their radio campaign, benchmarking results against the competition. Our Radiogauge tool supports your investment in radio by helping you understand your campaign's impact, the strengths of your creative approach, and provides research-backed learnings.   Sounding good? We have space in our next fieldwork dip on 2nd December. Head to the link in the comments to register your interest. 

We're looking forward to the Marketing Week Awards this evening, where we've been shortlisted with System1 for our joint research project Listen Up! The industry-first research project showcases what makes audio advertising effective with clear data, case studies, and guidance for creating audio ads. To explore Listen Up, head to the link in the comments. Andrew Tindall Mark Barber MBE Donna B.

Mark your calendars, Tuning In is heading back up North for our biggest and best northern conference yet. We're pleased to announce that the Secretary of State for Culture, Media & Sport, The Rt Hon Lisa Nandy MP will be speaking at the event.    Join us on Thursday 13th March 2025 at Manchester’s award-winning The Stoller Hall to find out all about audio’s latest developments and innovations from the trailblazers leading the charge.   If you work in advertising, marketing or at a Radiocentre member station and want to get up to speed and network with the industry’s best, what are you waiting for? Sign up now via the link in the comments.

In just the first two weeks, the Disasters Emergency Committee Middle East Humanitarian Appeal has raised over £25million. Thank you to all of our member stations who showed their support. Ten, twenty, and thirty-second versions of the appeal are still available for use. Head to the link in the comments for more information.