Purplefish | B Corp™

Reflecting on our impact supporting Weston Hospicecare Over the past year, we’ve formed a close relationship with Weston Hospicecare. What was initially a 3-month contract to support the gap in its marketing team grew to extend to the end of 2024. We’re incredibly proud of the work we’ve produced which has included: 🎤 Securing media opportunities 💭 Ideation and implementation 🎨 Designing the ‘2024 Impact Report’ 📱 Social media ideation and creation As part of our ongoing commitment to supporting impact-led organisations, we’ve pledged to support Weston Hospicecare proactively throughout this year. Weston Hospicecare is an organisation we will continue to support wholeheartedly. If you’d like to find out more about how we have supported the hospice throughout this year, read our latest blog on our website 💻 https://ow.ly/SAEa50Usuba #Impact #Charity #Hospice

Often, it’s easy to push values to one side and to avoid implementing them into the day-to-day. To avoid values being an afterthought, they should be implemented into every aspect of your business, right the way through from the onboarding process, to performance management. Watch Carly Cannings, from The Happy Business School, dive into why your values should be the golden thread running through your business. 💼 Find out more: https://lnkd.in/ecPfGuru #PurplefishPR #Values #Culture #EmployerBrand

It was great to catch up with the Wiltshire Farm Foods team over a great lunch yesterday. We had the chance to reflect on recent successes, discuss exciting plans, and strengthen our collaboration as we look ahead to 2025, which will be our third year of working together! Moments like these are a great reminder of the value of face-to-face connections and shared conversations with our clients. #PurplefishPR #WiltshireFarmFoods #Meeting #Lunch

Employees often look to leaders to see how to behave. Leaders have a vital role in implementing values, as the way they act influences how employees will act. Leaders will need to implement values in their day-to-day activities, to model concepts to employees. Managing Director, Lucy McKerron, emphasises the important role leaders have in embedding strong values into workplace culture. 🤝 If you’d like to find out more, read our latest blog: https://lnkd.in/ecPfGuru #PurplefishPR #Values #Culture #EmployerBrand

Throughout 2024, we’ve been proud to support our charity of the year, Changes Bristol! Changes Bristol is dedicated to providing free mental health support to those who need it and is currently running its Big Give Christmas Challenge. This challenge aims to raise £7,500 to fund safe space groups for LGBTQIA+ members and women of colour. We urge you to get involved and donate before the 10th of December to ensure your donation gets doubled! Donate now: https://ow.ly/rsms50UmxAA #Fundraising #Charity

PurplePOV: It’s that time of year when Spotify Wrapped dominates timelines, but its brilliance doesn’t stop with just Spotify. Brands across industries are borrowing (and tweaking) the concept, proving that the Wrapped-effect is the holy grail of marketing strategy. Here are three of our favourite examples: 1️⃣ Duolingo Unwrapped – Language learning meets hilarity. Duolingo’s cheeky breakdown of your “most practised phrases” or time spent procrastinating brought personalisation and humour together, perfectly reflecting their brand identity. 2️⃣ Strava Year in Sport – Strava nailed Wrapped’s secret sauce: community. By celebrating users’ year of workouts and achievements, Strava transformed data into a shareable story, inspiring others to get moving. 3️⃣ Reddit Recap – Reddit leaned into its quirks with a yearly recap that showcased users’ favourite subreddits, most upvoted comments, and total time spent scrolling. By turning raw stats into a personal badge of honour, they celebrated their community’s unique habits and interests. Why does this work? This format thrives because it’s personal, shareable, and creates a feel-good moment. By blending engagement with brand loyalty, Wrapped-style campaigns show how data can build connections. Looking ahead to 2025: We predict data-driven storytelling will take centre stage as brands explore more original ways to connect with audiences. From personalised insights to shareable summaries, marketers are increasingly using data to inspire authentic stories that resonate. Which Wrapped-inspired campaigns are you most excited to see this year? Let us know in the comments below! #PurplePOV #PurplefishPR #DataDrivenStorytelling #SpotifyWrapped #Wrapped

Company values buzzwords can often be very beige and generic. Words such as “honesty”, “teamwork” and “integrity” can feel very bland, foreign and meaningless. Watch our managing director, Lucy McKerron, gives insight into the importance of crafting values that resonate with your organisation. To find out more, read our latest blog ➡️ https://lnkd.in/eqY64M2F #Values #Culture #EmployerBrand

🌍 Reflections from COP29: 3 key takeaways 🌍 At Purplefish PR, as a B Corp, we’ve been reflecting on some of the key outcomes from COP29 in Baku, while progress has been made, we believe there were some critical gaps in the conference’s decisions: 1️⃣ Health and climate at the forefront The launch of the Baku COP Presidencies Continuity Coalition for Climate and Health highlighted the vital connection between climate action and public health. This reinforces the importance of solutions that benefit both people and the planet, something we believe is crucial for a sustainable future. 2️⃣ Equity and climate justice While progress was made on the Loss and Damage Fund, it’s difficult not to feel disheartened by how far we still are from meeting the scale of need. The $1.3tn required annually by 2035 to help vulnerable nations transition to a low-carbon economy and adapt to extreme weather impacts wasn’t properly addressed. Only $300bn of that will come from developed countries, and even that commitment is uncertain. 3️⃣ Accelerating renewables The need to scale up renewable energy is more urgent than ever to meet the 1.5°C goal. Businesses have a crucial role to play in supporting this transition and leading by example. COP29 has shown us that while some progress was made, much more is needed—especially in funding the most vulnerable nations. What are your thoughts on the conference outcomes? #PurplePOV #PurplefishPR #COP29 #Sustainability #BCorp #ClimateAction

What a fantastic panel discussion! 👏 Yesterday, our MD Lucy McKerron had the privilege of speaking at the #EOAAnnualConference, joining Lindsay Cameron and Paul North on a panel discussing how AI can empower employees as a tool for enhancement rather than a replacement. A huge thank you to everyone who attended the session and contributed to such a rich discussion. We’re excited to see how these conversations spark new ideas in workplaces across the UK! #PurplefishPR #AI #EmployeeEngagement #Innovation #Communications

From competitive batting in the cricket nets to trying delicious food and drinks, last week local influencers enjoyed the full Sixes Social Cricket experience—bringing together sport, socialising, and incredible food & drink in one unique venue. There was a great atmosphere, and it was fantastic to see everyone step up to the challenge, many trying cricket for the very first time. It’s proof that Sixes isn’t just for cricket pros—it’s a place for everyone to have fun! A big thank you to everyone who attended—it was great to see you all there. Stay tuned for more exciting events, and don’t forget to visit Sixes Cricket Bristol this festive season to see what all the buzz is about! 🏏✨ #SixesCricket #SixesBristol #MediaNight #PurplefishPR #BristolEvents