PSM Communications

"Once you take a real interest in what a stakeholder is trying to achieve and how their solution can add value to a client/overcome a client’s problem, you’ll soon start to build a nice working relationship." In this month's ‘5 Minutes With...’ interview, we chat with Martin Shaw, Head of UK Marketing & Communications at our client NFP, an Aon company (Europe). Martin shares his journey, some great insights into leading a marketing function in a high-growth environment, the skills marketers need to thrive today, the metrics that matter most to him, and some fantastic advice on stakeholder engagement. Read the full interview here: https://lnkd.in/dGq-Gar5 #ProfessionalServices #Marketing

Struggling to capture your audience’s attention? 🥴 If you’re developing campaigns that should be hitting the mark but aren’t, you’re not alone. In a world of content overload, standing out has never been tougher. In our latest blog, we break down why some content fails to connect and share some actionable steps to turn things around. Ready to get the impact your work deserves? ▶️ https://lnkd.in/e92GpgQx #ProfessionalServices #ContentMarketing #AudienceEngagement #CampaignDevelopment

We love supporting our clients with podcasts 😀 This week we produced the 94th episode of Tap’d Talks HR where Anthony Ryland CEO of Tap’d Solutions spoke with Amy Bouque (she/her/hers) Chief People Officer at Kelly Services about how organisations can build trust & connection in virtual teams. A topic that continues to be a challenge for HR Leaders up and down the country. Amy offered some great insight and advice 👏 ➡️ https://lnkd.in/eJuB6aWH

At PSM we love a good book. There are so many valuable titles on bookshelves right now, but one that is invaluable if you’re a #professionalservices marketer is Transforming the B2B Buyer Journey by Antonia Wade Global Chief Marketing Officer at PwC The book digs deep into today’s typical buyer journey, but in a context that's easily relatable, whether you're at the start of your career or a seasoned professional. It's definitely one you'll continually want to reference. Check it out here ➡ https://lnkd.in/edhVmVYE

Well, that was a busy week! The highlight of which is the campaign we rolled out for Paul Overall FCA and the brilliant team at our client Verallo. Any campaign roll out has its challenges but our challenge here was we had little idea on the exact contents of the Chancellor’s budget until her speech on Wednesday afternoon. Albeit clearly we were thankful to the leaks and media interviews that the Leader of the House was less enthused about 😃 By Thursday lunchtime we had a 40 page guide fully designed up which included all of the important information from the budget for organisations (and individuals), together with useful snippets of advice from Verallo’s senior Tax Partner. The Guide has now been shared via social media, sponsored Linkedin ads, email sequences and an advert in the Henley Standard - Verallo’s local newspaper. While the campaign roll out had been planned for weeks, it was one of those unique instances where you can’t get finalised copy until less than 24 hours before! But a joy to work on. Special shout out to Hannah Roberts Cert CIM 👏👏👏

Nurturing prospects takes time - Here’s why it’s worth the effort... In professional services marketing relationships are everything. Whether someone is just learning about your brand or nearing a decision, continually adding value and building trust is so important. We recently came across research by 6Sense which revealed: ▶️ The Average B2B buying cycle is 10 months ▶️ 81% of buyers have a preferred vendor before they even talk to sellers ▶️ On average a buying group consists of 10 people Numbers that highlight why nurture programmes are incredibly important - they lay the groundwork for trust that wins business over time. Read more in our latest blog ▶️ https://lnkd.in/dMUfSem8 #ProfessionalServices #RelationshipBuilding

🚀 Excited to launch our FREE Professional Services Marketing Diagnostic! 🚀 Struggling to attract your ideal clients? Not sure if your marketing efforts are paying off? Our new diagnostic tool will help you identify areas for improvement and unlock your firm's full potential.   ✅ Identify your marketing blind spots ✅ Unlock actionable insights to improve your results ✅ Receive a tailored report with clear next steps Get insights for your organisation in under 5 minutes! 👉 https://lnkd.in/eycJXsWK #professionalservices #marketing #digitalmarketing #businessgrowth #freetool #marketingstrategy #marketingdiagnostic #recruitment #sales #consulting #accounting #legal

Have you read our interview with David N., Sales & Marketing Director Deals & AI at PwC UK? 🧐 He discusses why he believes we’re living through the biggest change in a generation with #GenAI 🔗 in the comments…

We were delighted to support our client Tap’d Solutions with the launch of their latest report which explores the importance of organisations prioritising #linemanagers. The report shares research, insights, and a number of practical tips. This was a great project to work on 👍

"I believe we’re living through the biggest change in a generation with GenAI. Not only due to the significant opportunity for Marketing itself but also because of the transformational change it will drive in the professional services sector as a whole." I had the pleasure of speaking with David N., Sales & Marketing Director Deals and AI at PwC UK. We discussed some of the biggest changes in professional services marketing, how he views the use of AI, some of his favourite campaigns and what the best piece of marketing advice even given to him was. 🤔 If you've five minutes to spare, have a read. Some great advice offered up. 🔗 Click on the link in the comments. Thanks David! #ProfessionalServicesMarketing #Interview