Primer

Payment leaders are true pioneers—forging a path forward without a guide and turning payments from something transactional to transformational. That led us to ask: Who is the modern payment leader? So, we surveyed 500 payment leaders from all over the globe. Let’s just say, we uncovered a lot: ⭐ How payment leaders got their start ⭐ Their unique career journeys ⭐ The main opportunities and challenges they face today ⭐ How they see the role of payments evolving ⭐ Their favorite tunes  ⭐ Much more This is 𝘛𝘩𝘦 𝘶𝘯𝘵𝘰𝘭𝘥 𝘴𝘵𝘰𝘳𝘺 𝘰𝘧 𝘱𝘢𝘺𝘮𝘦𝘯𝘵 𝘱𝘪𝘰𝘯𝘦𝘦𝘳𝘴. Check out the full report ➡️ https://lnkd.in/eiySk4z3 Kailash Madan Pedro C. Resh Vamathevn Ellie Jaggs Prerna Kishore Rebecca Moss Sameer Talwar Jade Thomas Gabriel Le Roux

Payment issues are inevitable—but how you communicate them 🗣️ can make all the difference in shaping the customer experience. ✅ Clear, empathetic messaging builds trust and loyalty, keeping customers coming back. ❌ Vague or unclear communication leads to frustration, churn, and revenue loss. But here’s the challenge: being too specific about why a payment failed 🛑 risks exposing valuable information to potential fraudsters. So, how do you strike the right balance? ⚖️ In our latest blog, Aladin Taleb, Product Lead for Optimization at Primer, breaks it down. 👉 Read more here: https://lnkd.in/eQMS27kZ

Dubai's RTA introduced nolPay as a unified payment system to make traveling across the city easier and more convenient for everyone. For transport operators like Lime—a global leader in shared electric vehicles—integrating nolPay wasn't just a regulatory requirement; it was an opportunity to make life easier for its riders while supporting Dubai's vision for sustainable, seamless transport. The challenge? Integrating nolPay was technically demanding, and Lime's development team was already tackling other high-priority projects. That's where Primer stepped in 🚀. "Primer acted as an expert, guiding Lime and the RTA through the process. It proved they could handle technical complexity and deliver real value—ensuring we met regulatory requirements while focusing on what we do best," says Jad Antoun, Lime's General Manager for the Middle East. Learn more about how we supported Lime in our interview with Jad. 🔗 https://lnkd.in/eVyX9VKb Resh Vamathevn Luke Kingshott Prerna Kishore Jeffrey L.

Payments are often seen as a cost center—a necessary expense eating into margins. However, Primer CFO Pierre-Edouard Jumel says this view is shortsighted. In Sifted, Pierre challenges high-growth leaders to rethink payments as a strategic asset. Why? Because seamless, optimized payments don’t just reduce costs—they can unlock revenue, boost efficiency, and fuel sustainable growth. Check out the article here 🔗 https://lnkd.in/ec4sJ3F6 And let us know your thoughts in the comments 👇.

Primer was started with the belief that payments should work for merchants, not against them. Five years ago, we embarked on a mission to transform the payments ecosystem. Our goal? To dismantle barriers with a unified infrastructure that allows merchants to take full control of their payments, innovate without limits, and scale with compromise. 🚀 In service of that goal, we’ve delivered groundbreaking solutions like our Unified API, Workflow engine, Universal Checkout, Monitors, Observability, and Fallbacks, which are used by the world’s most ambitious companies, such as GetYourGuide, BANXA, and New Look, to make payments a growth lever, not a bottleneck. And we’ve made the entire industry stand up and take notice. Today, openness, interoperability, and flexibility are more than words—they’re becoming industry priorities, with PSPs and other major players examining the future of their business models to align with these concepts.  This recognition isn’t just a testament to what we’ve achieved at Primer—it validates our mission to drive the necessary change within the industry. By fostering collaboration and innovation, we’re making payments better for everyone. 🌍 As we approach the end of the year, our CEO, Gabriel Le Roux, reflects on five years of tackling complex challenges, promoting openness, and redefining the payment landscape for businesses worldwide. 🔗 https://lnkd.in/eU7iKPVq Pierre-Edouard Jumel Mikaël Minvielle Theo Spyrides Jade Thomas Alberto De Ronzi Alex Mallet Caitriona Staunton Sam Elgar

“100% yes.” That’s what Alistair Chaytor said when asked if he’d recommend a career in payments. As Global Payments Director at Burberry, Alistair: ✨ Cultivates key commercial relationships across the payment lifecycle ✨ Drives operational excellence to streamline payments and enhance customer experience ✨ Transforms payments from a utility into a strategic, value-adding powerhouse that fuels business goals And he’s passionate about the future of payments and their potential to revolutionize businesses. We recently interviewed Alistair, along with seven other leaders, to help tell the untold story of payment pioneers. In his interview, he talks about his journey to a payments-focused role, scaling payments globally, and much more. Swipe to see the highlights from Chaytor’s interview, or read the full interview here ➡️ https://lnkd.in/enqEdPtq

🎮 Gaming is booming, with players spending billions on digital assets every year to enhance their experiences. At the heart of this action is Lithuanian based Eldorado.gg—the go-to marketplace for gamers buying and selling in-game assets. For Eldorado, payments are mission-critical. A seamless and secure payment process isn't just a nice-to-have—it's the backbone of trust between buyers and sellers. A clunky or unreliable process? That's game over ❌. To make payments a true competitive edge, Eldorado partnered with Primer to power up its payments, unlocking: ✅ Reliability and redundancy ✅ Scalability for growth ✅ Flexibility and optimization ✅ Operational efficiencies ✅ Dedicated expert support Want to know how Primer helps Eldorado stay ahead of the game? Check out our interview with their Payment Product Manager, Arminas Š. Šimkus 🔗 https://lnkd.in/etzUzmC6 Pedro C. João Correia Leon McLeggan

As we approach the end of the year, we're reflecting on an incredible year of progress in 2024—and looking ahead to the next big shift in payments. This year, we strengthened our platform, expanded globally, and welcomed some of the world's most innovative businesses to the Primer family. Here's a snapshot of what we've been up to: 🌍 𝐉𝐨𝐢𝐧𝐢𝐧𝐠 𝐭𝐡𝐞 𝐠𝐥𝐨𝐛𝐚𝐥 𝐦𝐨𝐯𝐞𝐦𝐞𝐧𝐭 𝐭𝐨𝐰𝐚𝐫𝐝𝐬 𝐮𝐧𝐢𝐟𝐢𝐞𝐝 𝐩𝐚𝐲𝐦𝐞𝐧𝐭𝐬 We've experienced substantial growth in the past year, with global industry leaders joining the movement, such as GetYourGuide, Conforama, Lime, BANXA, Pelago, and HappyEasyGo adopting our solutions. 📈 𝐌𝐚𝐱𝐢𝐦𝐢𝐳𝐢𝐧𝐠 𝐯𝐚𝐥𝐮𝐞 𝐟𝐨𝐫 𝐨𝐮𝐫 𝐦𝐞𝐫𝐜𝐡𝐚𝐧𝐭𝐬 1️⃣ 𝐃𝐞𝐥𝐢𝐯𝐞𝐫𝐢𝐧𝐠 𝐦𝐨𝐫𝐞 𝐟𝐥𝐞𝐱𝐢𝐛𝐢𝐥𝐢𝐭𝐲 𝐚𝐧𝐝 𝐜𝐡𝐨𝐢𝐜𝐞: We've built 17 new integrations spanning markets like the US, Middle East, and France—including J.P. Morgan and Airwallex. 2️⃣ 𝐁𝐫𝐞𝐚𝐤𝐢𝐧𝐠 𝐬𝐢𝐥𝐨𝐬: We continue to push the boundaries of interoperability, enabling the seamless sharing and fetching of data between tools and platforms. From sharing card data to checking inventory and triggering payouts, customers are finding new ways to improve operational efficiency. 3️⃣ 𝐃𝐫𝐢𝐯𝐢𝐧𝐠 𝐜𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧: We continue empowering teams to seamlessly connect their favorite apps, breaking down silos and transforming how businesses manage and interact with payments. 4️⃣ 𝐏𝐫𝐨𝐭𝐞𝐜𝐭𝐢𝐧𝐠 𝐫𝐞𝐯𝐞𝐧𝐮𝐞: With tools like Primer Monitors and Fallbacks, we're empowering merchants to safeguard their bottom line by proactively addressing payment issues as they arise. 💪 𝐅𝐮𝐞𝐥𝐥𝐢𝐧𝐠 𝐭𝐡𝐞 𝐧𝐞𝐱𝐭 𝐰𝐚𝐯𝐞 𝐨𝐟 𝐠𝐫𝐨𝐰𝐭𝐡 𝐰𝐢𝐭𝐡 𝐚 𝐬𝐭𝐫𝐨𝐧𝐠 𝐥𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐭𝐞𝐚𝐦 To keep building for the next era of payments, we've grown our leadership team with exceptional talent: 🔸 Alex Mallet, CTO  🔸 Caitriona Staunton FCIPD, VP of People  🔸 Sam Elgar, Head of Customer Success 🔸 Rodrigo Q., Head of Product Support "In the last five years, we’ve carved out a new space for payments, disrupting a market that has seen little innovation for nearly 15 years. As the world’s first unified payment infrastructure, we're leading the charge in payment innovation while the walled gardens crumble, pushing large Payment Service Providers (PSPs) to rethink their business models. At the same time, forward-thinking merchants are reimagining their payment stacks, transforming them into seamless, scalable growth enablers. The excitement from global businesses and the strength of our partnerships prove one thing: the future of payments is unified – and we’re just getting started.” says Primer CEO Gabriel Le Roux We're proud of what we've achieved so far, but we're even more excited about what we can accomplish in 2025 and beyond 💪 🔮What’s next for Primer? Take a look at our growth story in the comments to learn more. Mikaël Minvielle Pierre-Edouard Jumel Jade Thomas Theo Spyrides Alberto De Ronzi Kailash Madan

Catch payment issues before they catch you out with Primer Monitors 🔔 Primer Monitors provides real-time alerts, keeping you informed of any changes in your payments—whether it's a dip in authorization rates or a surge in payment failures. Setting up monitors is a breeze: Select your metric 📊 Choose dynamic or static monitors ⚙️ Set your thresholds 🚦 With Primer's seamless integration with third-party tools, you can receive alerts in a way that fits your business workflows: 🔧 PagerDuty alert for engineering: Trigger an incident in PagerDuty when a payment failure alert goes off, signaling a potential technical issue. 💬 Slack message for payment managers: Send yourself a Slack notification when an authorization rate alert is triggered. This will allow you to investigate and possibly reroute transactions. 📧 Email for customer support: Notify customer support via email when the refund count crosses a threshold so they can take action. Don't let payment disruptions impact your business. Empower your team with Primer Monitors for a seamless payment experience. 👀 See it in action: https://lnkd.in/edRh_TKW Thomas Pasterk

Are you thinking about expanding into new territories? 🛫 The first question you need to ask is: how do the locals love to pay? 💳 Offering the right payment methods at checkout can significantly impact your success and boost conversion rates. 📈 Discover insights into global consumer payment trends and learn how to develop an Alternative Payment Method (APM) strategy that drives conversions. 🔗 https://lnkd.in/ePFTpZmt Prerna Kishore