Success Story at Sandwell Park Golf Club!🏌️♀️ Discover how Sandwell Park Golf Club gained 50+ flexible members in just 12 months by working with PlayMoreGolf 📈 Learn the strategies they used to boost revenue, grow membership, and maximise tee time utilisation. ⛳ Could your golf club be next? #playmoregolf #flexiblemembership #casestudy
PlayMoreGolf
Spectator Sports
Bloxham, Oxfordshire 1,877 followers
PlayMoreGolf is the UK's leading flexible golf membership provider, with over 14,000 members and 200 partner clubs.
About us
PlayMoreGolf is the UK's leading flexible golf membership provider, with over 14,000 members and 200 partner clubs. We offer a unique solution for golf clubs that are looking to attract new members and generate additional revenue. We Find, Join, Manage, and Retain Members on behalf of our partner clubs. Are you a golf club looking for ways to attract and retain members? If so, you should check out PlayMoreGolf. PlayMoreGolf is a platform that connects golf clubs with golfers who are looking for flexible memberships. This means that the difficult to forecast, infrequent golfer would provide you membership revenue at your club. In turn offering a huge opportunity for integration into club life, ultimately member retention, all whilst providing course access during quiet times on the tee sheet. PlayMoreGolf has several benefits for golf clubs. Guaranteed membership revenue. When you partner with PlayMoreGolf, you will receive guaranteed membership revenue from our flexible members. Dedicated marketing support. We will provide you with dedicated marketing support to help you attract new members to your club. We will create a campaign to drive new member leads to your club, and we will provide you with the tools and resources you need to convert those leads into members. Efficient yield management. We will work with you to create an efficient yield management system for your flexible membership. This will help you to maximize your revenue from your flexible members, while also ensuring that your club is not overbooked. Improved member retention. Our flexible membership program is designed to encourage member retention. Our members can play golf at a variety of clubs, which helps to keep them engaged and coming back for more. If you are a golf club that is looking to attract new members and generate additional revenue, then partnering with PlayMoreGolf is a great option. Visit our website to learn more about how we could help your golf club.
- Website
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http://www.playmoregolf.com
External link for PlayMoreGolf
- Industry
- Spectator Sports
- Company size
- 11-50 employees
- Headquarters
- Bloxham, Oxfordshire
- Type
- Privately Held
- Founded
- 2014
- Specialties
- Flexible Golf Membership, Revenue Generation, Membership Sales, Golf, Customer Service, Sales Growth, Increasing Sales, Lead Generation, Marketing, Social Media Support, Social Media, Driving Profit, Golf Club Management, Member Retention, Corporate Golf Membership, Family Golf Membership, Joint Golf Membership, Delivering Success, Adding Value, and Club Support
Locations
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Primary
Bloxham, Oxfordshire OX15 4FF, GB
Employees at PlayMoreGolf
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Alastair Sinclair
CEO at Play More Golf. Growing membership revenues for Golf Clubs.
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Philip Marsh
Helping Businesses to Better Manage, Understand & Utilise Their Data to Drive More Informed & Insightful Business Decisions
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Matt Smith
Track Record in Supporting Golf Clubs Grow Their Membership Revenue
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Ryan Grigg
Club Acquisition Manager at PlayMoreGolf
Updates
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Drive better conversions through email automation 📧⚙️ When someone enquires about membership, it’s your chance to make a lasting impression. At PlayMoreGolf, we create tailored email sequences for our Partner Clubs to help guide membership prospects from enquiry into playing members. Below are some benefits of email automation: ✅ Nurture the Relationship: Build trust by sending timely, personalised follow-ups that keep the conversation alive. ✅ Educate Prospects: Share the benefits of membership, answer FAQs, and highlight success stories to help them understand your value. ✅ Keep Them Engaged: Automated sequences ensure prospects stay connected with you, even if they’re not ready to commit right away. ✅ Drive Conversions: By guiding them through the decision-making process step-by-step, you increase the chances they’ll say ‘yes’! Don’t let your enquiries go cold 🥶- use email automation to turn interest into action... After all, not everybody who enquires will sign up straight away! #playmoregolf #emailmarketing
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Retention isn’t just about keeping members - it’s about building a thriving culture, securing financial stability, and enhancing the experience for everyone. 💷 Steady finances 🏌️♀️ Stronger club culture 🎉 Happier, loyal members Discover why focusing on retention benefits your club, your members, and your future. 👉 Read the full blog now! #playmoregolf #memberretention
Why Membership Retention in Golf Clubs is So Important
PlayMoreGolf on LinkedIn
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On a podcast recently, it was mentioned there is likely to be a decline in membership numbers throughout England. However, there is always something you can do about it, whether its to limit the decline or reduce is completely. Below are just 3 ideas... 1️⃣ Can you add more value to your membership through partnerships with local businesses, reciprocal arrangements with other golf clubs or regular member events at your club? 2️⃣ Are you communicating enough with your members throughout the year and not just when the course is closed or membership renewal is approaching? 3️⃣ Do you have flexible membership categories to appeal to a wider range of golfers at a different stage in their lives? If you're looking for more support with membership at your golf club in 2025 then please get in touch with Matt Smith, Bruce Porter or Sam Green. #playmoregolf #membershipretention #flexiblemembership
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A CRM system is your secret weapon for growing and retaining your membership base. Here’s just two ways we use HubSpot for our partner venues: 🎯 Lead-to-Member Conversion: Track every lead’s journey, automate follow-ups, and personalise communications to turn prospects into paying members seamlessly. 🔄 Automated Renewals: Set up reminders, renewal notices, and value-driven updates to keep members engaged and make the renewal process effortless. With the power of automation, a CRM system will save you time, close more sales, and retain more members - all while delivering a seamless experience. #playmoregolf #crmsystem
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Attracting new golfers to your club is challenging enough, but retaining them is an entirely different task. In our latest article Brad Chard puts his General Manager's hat back on and share his top tips on wow to retain more of your golf members at your next renewal period. #playmoregolf #membershipretention
Top tips to retain more members
PlayMoreGolf on LinkedIn
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Why golfers gave up their membership in 2024? A very interesting article from Golfshake.com Read the article here: https://lnkd.in/e2yj3rze ➡️ Paying for 12 month membership does not represent value for money when the course is closed during the winter ➡️ No flexible membership available ➡️ Increasing membership fees didn't represent value for money ➡️ Cannot justify the costs when working full time #playmoregolf #golfshake
Why Golfers Gave Up Their Club Memberships in 2024
golfshake.com
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PlayMoreGolf reposted this
Revolutionizing Golf Club Memberships: The Success Story of Wychwood Park and PlayMoreGolf In the ever-evolving world of golf, clubs are constantly seeking innovative ways to attract new members and boost revenue. Traditional membership models, with their hefty financial commitments, often deter potential members, especially those who play occasionally. Enter PlayMoreGolf and our flexible membership model, a game-changer for clubs like Wychwood Park Golf Club in Cheshire. A Partnership for Success Since partnering with PlayMoreGolf in 2018, Wychwood Park has seen a remarkable transformation. This collaboration has enabled the club to offer a variety of cost-effective membership options, appealing to a wide range of golfers—from dedicated enthusiasts to those who play just a few times a year. Why Flexible Memberships Work: Affordability: Flexible memberships lower the financial barrier, making premium golf facilities accessible to more people. Versatility: Members can use their points at other PlayMoreGolf partner clubs, adding tremendous value and variety. Seasonal Adaptability: Perfect for golfers who prefer to play in favorable weather, ensuring they get the most out of their membership. Maximized Utilization: Clubs can fill tee times during off-peak periods, optimizing revenue from available resources. Wychwood Park’s Winning Strategy Understanding the needs of occasional golfers was key to Wychwood Park’s strategy. By offering flexible membership options, the club has successfully attracted 291 active flexible members, one of the highest numbers in the PlayMoreGolf network. This approach has not only increased membership but also enhanced member satisfaction by providing tailored options that fit different lifestyles. The PlayMoreGolf Advantage Our innovative model has proven to be a powerful tool for clubs looking to modernize their membership offerings. By embracing flexibility, clubs can cater to a broader audience, ensuring sustainable growth and a vibrant golfing community. A Bright Future Ahead The success of Wychwood Park is a testament to the potential of flexible memberships. This model not only attracts new golfers but also retains existing members by offering them the freedom to choose how and when they play. As more clubs adopt this approach, the future of golf looks brighter than ever. Conclusion Flexible memberships are more than just a trend—they’re a strategic tool for golf clubs aiming to increase revenue and attract new members. By partnering with PlayMoreGolf, clubs like Wychwood Park are leading the way in creating inclusive, dynamic, and financially sustainable golfing environments. If you want to know more, just reach out and drop me a line. Bruce Porter Matt Smith Sam Green Check out the original article in the link below https://lnkd.in/ezwWfCGV
Wychwood Park reaps the benefits of PlayMoreGolf partnership
https://golfbusinessnews.com
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Flexible memberships aren’t just about meeting golfers’ needs - they can provide a vital boost to your club’s revenue! 💰 But what can you do with that extra income? From upgrading facilities and improving course conditions to investing in tech and expanding events, the possibilities are endless. Plus, imagine being able to stop your full membership fees from increasing year on year 😱 Read our latest article on how a flexible membership category can give your golf club an injection of revenue and what you could do with that addition income. #playmoregolf #membershiprevenue
A welcome injection of membership revenue
PlayMoreGolf on LinkedIn
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Over the last couple of years, for various reasons, full membership fees have increased quite substantially. However, based on conversations we've had recently with General Managers, Club Secretaries and Boards/Committees, a number of golf clubs are now very anxious about increasing those full membership fees for another year. They fear they might lose these members with ANOTHER price increase. So, how can you avoid this? 💡Implementing a Flexible Membership category could be the answer for your club. 🏌️♂️Reach a brand new audience of golfers 📍Create a better pathway for golfers into membership 🤑Increase revenue from a new membership category If you'd like to know more then please reach out Matt Smith, Bruce Porter or Sam Green. #playmoregolf #flexiblemembership