Passle

Are you a professional services marketer struggling to create regular thought leadership? Passle has been designed specifically for you, making the creation of thought leadership simple, scalable and effective. 🎬 Check out our new video to explore how Passle helps you achieve: - Author-centric Publication - Clear Governance - Create Once, Publish Everywhere Distribution - Automated & Relevant Feedback From seamless governance to impactful feedback, Passle ensures your firm’s expertise reaches the right audience, wherever they are. Passle Co-founder Adam Elgar shares more, follow the link below. #ThoughtLeadership #ProfessionalServicesMarketing #LegalMarketing

Launching Passle isn’t just about thought leadership - it’s about making a difference.🌍 We've gamified the Passle launch to encourage maximum engagement with thought leadership programs, and partnering with One Tree Planted, we’ve helped turn expert content into over 2,000 trees planted for global reforestation.🌳 Together, with help of leading professionals at 22 top firms, we're proud to have supported reforestation efforts in the UK, Romania, Costa Rica, Brazil, the USA & beyond. Thank you to our incredible clients for making a positive impact. Here’s to 2025! ✨

Who's seen one of these pop up recently? Our marketing team and the fabulous Gaya Mariola Gajewska have pulled together a limited number of these special boxes, which contain the results from our research into what GCs want from law firm websites, to help with your planning for the year ahead. They also include an exclusive golden ticket to CMO Series Live 2025 - more on that soon! Let us know if you've received one!

“In real estate, it's location, location, location. And with legal marketing, it's content, content, content.” In an industry where clients value expertise, content is a powerful tool for engaging, nurturing, and converting both clients and prospects. In the latest episode of the CMO Series Digital Masterclass, Sam Page sits down with Scott Rubenstein, PMP, Chief Client Officer at RubyLaw. They explore the crucial role content plays in law firm marketing and how it drives success. Scott discusses the challenges facing firms and shares advice for legal marketers looking to improve their content strategies. Tune in via the link in the comments.

”Local culture is definitely a way to connect with the community in which the law firm serves.” In this episode of the CMO Series Podcast, Charles Cousins sits down with Erika Galarneau, Marketing and Business Development Manager at Cades Schutte LLP, to explore how the firm has successfully woven Hawaii’s vibrant culture into its marketing strategy. Tune in for practical insights on how law firms can leverage their unique local culture to build a stronger brand and reputation in their communities. The full conversation is linked in the comments.

We’re excited to continue our season of gratitude with Kim Kaine, Marketing & Business Development Manager at Hawley Troxell. In this special episode of the CMO Series Podcast, Kim shares her heartfelt thanks to two influential figures who have played a key role in shaping her career in legal marketing. Tune in to hear Kim’s valuable insights and pearls of wisdom for those navigating their own journey in the industry. The episode link is in the comments below.

“Hit the mute button on the voice that tells you you don't know what you’re doing.” We were thrilled to have Lisa M. Simon, Chief Marketing and Business Development Officer at Holland & Hart LLP, join the CMO Series Podcast to celebrate this Thanksgiving. Lisa shares who she is most thankful for in her legal marketing career, and offers some valuable words of wisdom to help empower others to be more confident in their roles. Hear more via the link in the comments. #Thanksgiving #LegalMarketing #CMOSeries

As we reflect on gratitude this season, we want to take a moment to highlight the incredible leaders who’ve shaped the legal marketing profession. A special thanks to Kate Pearch, Chief Strategy Officer at Morris, Manning & Martin, LLP, who shares her heartfelt appreciation for Simon Malko for being a true mentor, friend, and advocate. Kate and many of our amazing friends from across the legal marketing field join us in this special edition of the CMO Series Podcast to share stories of those who’ve made a difference in their careers - offering insights and experiences to inspire the next generation of leaders. A huge thanks to our wonderful guests: Michelle Fountain-Lee - Head of Business Development, US & Latin America, Herbert Smith Freehills Jennifer Stokes - Senior Marketing & BD Director, Shipman & Goodwin LLP Barbara Bell Malin - Chief BD & Marketing Officer, Jackson Walker LLP Diana Courson - Chief Marketing Officer, Wiley Rein LLP Malcolm Pobjoy - Executive Director, US Market Management, Osborne Clarke Kate (Katzenberg) Boucher - Chief BD Officer, Foley Hoag LLP Lisa Cooms - Director of Marketing & BD, Friedman Kaplan Seiler Adelman & Robbins LLP Brian Colucci - Chief BD & Marketing Officer, Kilpatrick Townsend & Stockton LLP Gina Carriuolo - Chief BD & Marketing Officer, Hinckley Allen Catch the full episode linked in the comments. From all of us here at Passle, we wish you a very happy Thanksgiving!

In this special Thanksgiving edition of the CMO Series Podcast, Michelle Fountain-Lee, Head of Business Development, US and Latin America at Herbert Smith Freehills, takes a moment to express her gratitude for a former CMO who made a lasting impact on her career. This mentor not only challenged Michelle to think differently and solve problems creatively but also helped her discover her true potential and gave her the confidence to excel in her profession. Michelle also discusses the importance of collaboration and stepping outside of our comfort zones to drive innovation and success. Don’t miss the third and final part of our CMO Series Thanksgiving Podcast - coming soon!

"It's hard to express the joy you feel when you look around and see this many talented people at the peak of their professional careers." – Norm Rubenstein, Managing Director of Client Development, O'Melveny & Myers LLP This Thanksgiving, Norm joined us on the CMO Series Podcast to express his gratitude for his entire team and to reflect on his incredible 30-year career in legal marketing. In this special episode, Norm shares valuable advice and reveals who he is most grateful for throughout his journey. We’re also honored to hear from an amazing group of legal marketing leaders who helped make this episode truly special. A huge thank you to each of them for sharing their insights and experiences: - John Eix, Director of Business Development and Marketing, Crowe & Dunlevy - Amanda Schneider, Chief Marketing and Business Development Officer, Epstein Becker & Green, P.C. Green - William McLaughlin, Director of Marketing, McNees Wallace & Nurick LLC - Maura Connell Brandt, Chief Marketing Officer, Crowell & Moring - Erika Galarneau, Marketing and Business Development Manager, Cades Schutte LLP - Azeema Mohaideen Batchelor, Director of Business Development, Wiley Rein LLP - Kim Kaine, Marketing & Business Development Manager, Hawley Troxell - Despina Kartson, Chief Marketing Officer, - Lora Wegman, Marketing and Communications Director, Thompson Coburn LLP - Cynthia Voth – Chief Client Officer, Miller Nash LLP - Jillian Kanter McKenna – Director of Marketing and Business Development, Verrill - Suzette Bradbury – Director of Practice Group Marketing, Cozen O'Connor Tune in to hear their stories, the lessons they've learned, and the gratitude they share for the people who have shaped their careers. The full episode is linked in the comments.