Ourselves — B Corp Creative Studio

Our recent work in 2 minutes...

Life is what you bake it. We've been busy working on a new campaign for The Silver Spoon Company, a brand that’s in almost half of all UK kitchen cupboards... Delivered across TV, Digital and OOH, we celebrate and showcase the many moments of joy that baking brings, creating an uplifting message that is brought to life with the line, ‘Life is what you bake it.’ Centred around a handed-down Victoria sponge recipe, the campaign tells a story through time, and the hero film ‘Victoria’s Sponge’ depicts the baking of one cake recipe across 50 years backed by a remake of the classic Kinks track, “Victoria.” The new campaign accompanies the redesign of the Silver Spoon packaging that landed in-store earlier this year. Heritage packaging designs make a cameo appearance in the campaign, as we delved through the archives to uncover previous designs. The film spot was directed by Bullion Productions @Abel Rubinstein whose Life In Love series is currently airing on ITV, and will run alongside OOH. The OOH creative features the same cast of characters and sums up the powerful memories created by afternoons spent baking in the kitchen. Lauren Crawford, Home Baking Brands Controller from Silver Spoon said: “Baking is a much loved hobby in the UK, but life is so busy sometimes consumers forget the joy of baking.. Our brief to Ourselves — B Corp Creative Studio was to develop a comms platform with longevity, and in response they have developed a powerful creative campaign that will inspire Britain to create more moments of baking joy.” Aaron Howard, Founder, Ourselves added: “We tend to think of Silver Spoon as two sugars in a cup of tea - when in fact it’s always been a key part of baking for over 50 years now too. I distinctly remember that bag being pulled from the cupboard when my mum would make a crumble on a Sunday. That’s what this campaign aims to bring to life - the joyful act of baking and the memories it creates.” #newwork #creativeagency https://lnkd.in/e-d5rv6W

Can you name a medium that reaches 89% of UK adults every week? Hint: it’s not social media. TV isn’t a declining nostalgic advertising medium. Instead, it’s rocket fuel for brands. Linear TV and Broadcaster VOD reaches 89% of adults each week. Couple that with it being the best medium to deliver emotion and you’ve got a perfect brand-building platform. Ourselves has guided a number of brands to take their first steps onto Linear TV and BVOD, including Homeprotect Home Insurance. Their first-ever TV campaign delivered some stellar results: +23% increase in brand awareness +88% increase in traffic +44% increase in brand searches along with strong short-term sales in the campaign that were attributed to the campaign This success was so impressive that ITV featured it as a case study. Click the link in the comments to read the case study in detail, or drop us a message if you’re ready to elevate your brand through TV.

"Ourselves were a great partner for us - they helped us to take the new brand positioning and identity that we’d worked on with eatbigfish and then turn that into a really compelling and distinctive creative platform for our first TV and outdoor campaign". eatbigfish interviewed Libby Goodsearles from Homeprotect Home Insurance for their Challenger Project blog. It was great to see the work we did alongside the team at Homeprotect featured. https://lnkd.in/evuaQ_Cm

We're very happy to have been appointed by Fy! after a three-way pitch to deliver their new TV campaign. The work will support Fy!'s new partnership with Channel 4 Ventures. We're delighted to be working with the smart team at Fy! at this pivotal moment in the company's growth. #campaign #newbusinesswin #creativeagency

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We’re feeling pretty proud of Ourselves. We are now B Corp certified! From day one, we’ve been all about making good work, with good people, whilst doing some good along the way. Becoming B Corp felt like a natural next step for us, to reaffirm what sort of agency we want to be — and to hold us to account for our actions. We’re excited to be part of this growing community and what the future may hold. Onward!

“This kitchen ain’t big enough for the both of us”. Ourselves reimagined the dinnertime stand-off as a Spaghetti Western in our new work for Sacla UK Ltd. Proud of the whole team for producing such a banger💪. Creative by Aaron Howard Directed by Laura Borgio Produced by Studio Yes Edited by STITCH Editing

Aaron Howard HATES this photo 😂 It’s from when we first launched Ourselves, which turns 5 today. 🍾 We’re very proud of our little agency. Over these five years, we’ve had to privilege of working with household names like Selfridges, AB World Foods Ltd and GAIL's Bakery to the champions of sustainability and ethical practices like Vivobarefoot and Pact Coffee. Each partnership has been a testament to our commitment to keeping things uncomplicated, ensuring our creative process is as straightforward and effective as our outcomes. We’ve also been able to support 8 non-profit partners to amplify their causes with award-winning ideas, campaigns and — sometimes — cold hard cash to do good stuff with. If I had to do it all over again, I wouldn’t change a thing. Aaron might have wanted to take a different photo though, but that’s it.

Bakers and bankers don’t normally have a lot in common. But for Real Bread Week, it was all about raising dough to save independent bakers. Times are tough right now — far too many formerly thriving local bakeries are facing financial uncertainty thanks to costs rising on everything including energy, ingredients, rent and wages. Having a cost of living crisis doesn’t make it any easier either. The team at Ourselves are doing what we do best to help The Real Bread Campaign call on banks, bankers, and the rest of the financial sector for their support. We created a walker campaign in the heart of the financial district of London to ask bankers to support our bakers, with the aim to raise plenty of dough. We believe it's good to use our skills to support social and environmental projects that matter to us’ And we believed The Real Bread Campaign deserved to be heard, so got stuck in there with this ‘pro bono’ project. #probono #creative #creativeagency #bread