One Planet Pizza

Have you ever made friends in the most unlikely places?! Check it out... 🥳 Last month we launched in Morrisons stores nationwide 💪 1 of those stores is our local supermarket (Norwich) 🙈 But we had a compliancy issue - no pizzas on shelf at launch After <10 store visits and multiple chats with the team.... THIS HAPPENED! 😭👏 IT PAYS TO BE PERSISTENT. IT PAYS TO BE PATIENT. IT ALSO PAYS TO BE KIND. Here's to all the Pauls out there! 😁👏 I really hope the Morrisons CEO sees this post and gives our local Riverside, Norwich team some serious brownie points! Thanks for backing a vegan challenger brand, Morrisons! 🍕🌱🔥 #challengerbrands #plantbased #teameffort

Mike's trolley is only filled with the best 😉 Pick up the OPP Tex Mex pizza in @morrisons stores now 🍕 #pizza #plantbased #frozenpizza #veganuk #veganpizza #texmex

Veg Capital portfolio company One Planet Pizza has just launched the UK’s first ever vegan Tex Mex frozen pizza nationwide in Morrisons (315 stores). This follows a hugely successful year with Asda where OPP have grown sales a whopping 41% YOY (first 6 months of 2023 compared to first 6 months of 2024). This new spicy sourdough variant is loaded with tex mex marinated veggies, jalapenos, and the brand’s signature melty plant-based cheese. To celebrate this landmark launch, the Tex Mex will be on offer at just £3 for the first 3 weeks (7th Oct – 28th) – then RRP is £4. Well done Joe Hill 🍕 and Mike Hill for achieving this milestone.

Joe Hill 🍕 got a tattoo to celebrate our epic sourdough Tex Mex pizza launching into......watch until the end to find out 😉 #tattoo #pizza #launch #texmex #plantbased #vegan #veganpizza

I bet you didn't know this about the frozen pizza category... 🛒 Roughly 75% of all pizzas are bought during promos. (This is pretty crazy) 🍕 80% of all pizzas sold are still cheese and pepperoni flavours. (Making innovation SUPER tricky!) 📈 The total value of frozen pizza is closing in on chilled, representing nearly half (49%) of total pizza category. One Planet Pizza is about to become one of the fastest-growing frozen pizza brands in the UK... 😉🚀 ✅ Authentic wood fired, Sourdough base ✅ HFSS compliant, better-for-you challenger brand ✅ Proper flavours with plant-based cheese that really melts ✅ Suitable for veggies, vegans, flexis & the meatiest meat-eaters We're coming for you: Tesco, Sainsbury's, Waitrose & Partners, Ocado Group! #plantbased #frozenpizza #challengerbrands

One Planet Pizzas have been spotted in Curaçao?! 👀🍕 Centrum Supermarkets have collaborated with Jumbo Supermarkten and our pizzas can now be enjoyed on the beautiful Dutch Caribbean island 🏝️ Who fancies a trip? ✈️ Thanks to our epic design dude Timo Kramp for spotting them and snapping a pic for us 📸 #FrozenPizza #Vegan #VeganPizza #PlantBased #Sourdough #SourdoughPizzas #Vegans #Curacao

What a total legend Mike Hill 🎉🎉💛💛

Mike Hill is completing an IRONMAN challenge to fundraise for Viva! Uganda's Gorilla Defenders starting this Sunday! 🦍🙌 Sixty-year old Mike has been vegan for 40 years, and it will be his third IRONMAN. The IRONMAN consists of a gruelling 2.4-mile swim, a 112-mile bike and a 26-mile marathon, so just over 140 miles in total! 🤯 Mike hopes to complete this race in under 14 hours in total. During this time, he needs to consume around 6,000 calories, most of which will be eaten whilst cycling! For every mile completed, Mike is personally donating £1 to Viva! Uganda’s Gorilla Defenders project. 💚🦍 Please help and donate if you can 🙏 https://lnkd.in/erkiAAJj

5 reasons why our old branding failed us: 1. Lacked flavour-first, fun, inclusive personality and tone. 2. Focused on vegan and eco-friendly over taste and quality. 3. Product imagery didn't scream great tasting or high quality. 4. We used 'snot green' which doesn't make people super hungry. 5. Didn't appeal to wider audience of younger shoppers or flexitarians. The best advice I've ever heard about branding? SIMPLIFY AND AMPLIFY. 🤩👌 👉 Get to REALLY know your customers and what motivates them. 👉 Understand exactly what it is you are promising your customers. 👉 Focus on your 1-2 most valuable USPs and double down on these. Our promise? To consistently offer everyone a healthier and more sustainable pizza that doesn't compromise on taste or quality. 🍕🌍 And if we can do this all whilst making you laugh at a dodgy pun then great! Why else do you think our old branding failed? 🤷♂️👇 #challengerbrands #branding #plantbased

Now that's a lot of pizza 🍕