Common Ground

🎉🚨 Team News Alert! 🚨🎉 We’re delighted to announce that our PPC extraordinaire, Jake Stewart, has been promoted to Senior PPC Executive! Jake has had an incredible year, achieving fantastic results for our clients, earning Common Ground 3 nominations at next week's UK Search Awards, by Don't Panic Events. Jake’s positive attitude and dedication make him an invaluable part of the Common Ground team, and we're lucky to have him. Please join us in congratulating Jake on this exciting next step in his career. 👏🎉 #TeamCommonGround #Promotion #PPC #DigitalMarketing

We had a great time working on this with DigitalXRAID, and are super excited to be nominated for Best Use of Search at the UK Search Awards by Don't Panic Events next week!

🚀 Planning Your 2025 Digital Marketing Budget? Here's What You Need to Know 🌐 In the fast-evolving digital marketing world, budget planning is essential—especially for SEO and PPC, the two pillars of B2B growth. Our latest blog dives into the key factors shaping SEO and PPC costs in 2025, industry trends, and actionable budgeting tips for maximising your ROI. 🔍 Key Takeaways: 🚀 Budget Influence: Business size and industry shape digital marketing costs. 🚀 Expected Changes: Rising competition, AI integration, and content quality demands are driving costs. 🚀 Budgeting Tips: Find the balance between long-term SEO and quick-return PPC strategies. Get ahead of your competition and set your business up for success in 2025! Read more on our blog to learn how to prepare your budget effectively 👉 https://lnkd.in/efEzFDpR #DigitalMarketing #SEO #PPC #B2BMarketing #2025Trends #MarketingROI

How to get more sales-ready traffic to your B2B site—Expert strategy REVEALED! In this episode of E Coffee with Experts, Ranmay Rath chats with Daniel Bianchini, co-founder of Common Ground, about driving the right traffic to your B2B site. Here’s the deal: Most businesses chase long-tail keywords to fill the top of their funnel… But Daniel says it’s time to rethink that strategy. Instead of focusing on broad, low-intent keywords… Target high-intent, commercial keywords first. Why? Because there’s a limited number of high-intent, purchase-ready keywords. Target those first, and then expand to the educational, informational content that fills the top of the funnel. It’s about focusing on bottom-of-the-funnel keywords that convert, not just attract traffic. When you optimize for sales-ready visitors first… …then you can nurture the rest who are just starting to learn about your brand. But, you’re just getting warmed up! The real insights are waiting for you in the full episode. Catch the full episode here: https://lnkd.in/g8vZNMXg Don’t miss out on Daniel’s powerful B2B SEO tactics! #B2BSEO #SEOOptimization #FunnelStrategy #CommercialKeywords #ContentOptimization #SEOTips 

Calling all Marketing Managers! Wondering how to align SEO and PPC in 2025? We’ve designed a webinar to arm you with everything you need to stay ahead, plan effectively, and deliver measurable results. If optimising ad spend, improving organic reach, and keeping up with tech trends is your jam, you won’t want to miss this! 🔑 What we’ll cover: Emerging Trends: AI, voice search, privacy regulations—the latest must-knows Budget & ROI: The smartest way to split resources between SEO and PPC Top Tools for 2025: The tech stack that will make life easier (and campaigns stronger) KPIs that Count: How to track what really matters Let’s make your 2025 strategy the one that finally brings it all together. Secure your spot now and start shaping the future. Register here: https://lnkd.in/e_AJZj7q #MarketingManagers #SEO2025 #PPCStrategy #DigitalGrowth #MarketingTools

💥 Unlock Higher ROI in B2B Advertising with Expert CPC Management 💥 Navigating CPC (Cost-Per-Click) management in B2B advertising isn’t just about lowering costs—it’s about maximising every click’s potential. In a highly competitive space, balancing ROI, cost control, and strategic bidding is essential. 📊 Our very own Jake Stewart put together a comprehensive guide to mastering CPC management. Here’s what you’ll learn: 🔎 Strategic Bidding: Target the right keywords for high-intent B2B audiences, driving valuable traffic without overspending. 🔎 Advanced Tactics: Tactics like competitor analysis, ad scheduling, and demographic targeting to improve performance. 🔎 Case Study Insights: See how Common Ground helped a client achieve a 298% revenue increase and a 77% decrease in cost per conversion. 🚀 Are you ready to refine your B2B ad strategy and make each click count? Dive into our guide and see how we can support your growth. 🔗 https://lnkd.in/e78F8A7K

🚀 Missed Our Last Webinar? Catch Up on "Mastering SEO Audits: Unlocking Hidden Opportunities"! 🚀 Our latest webinar outlined the essential steps to uncover hidden SEO opportunities and boost your site’s performance. Here’s a quick look at what you missed and why you should catch the replay: 🔍 Comprehensive SEO Audits – We covered how to conduct a thorough audit that digs deeper than the basics. 🛠️ Key Tools & Techniques – From keyword analysis to technical optimizations, learn the best tools to maximize your audit's impact. 📈 Insights for Real Growth – Discover actionable insights to refine your strategy and improve rankings in the long run. This 60-minute session is designed to help marketing managers and decision makers to find those untapped SEO opportunities and start driving results. 🎯 💻 Ready to unlock the full potential of your site’s SEO? Download the webinar replay below and dive in whenever it’s convenient! https://lnkd.in/eMA2Gy5b #SEOAudit #SEO #DigitalMarketing #CommonGround #Webinar

Are you a decision-maker planning for 2025? 🌐 With digital marketing evolving at lightning speed, having a strategy that combines SEO and PPC is no longer optional—it’s essential. In our upcoming webinar, Head of Digital Shane O'Hare will provide the insights you need to craft a clear, winning strategy for the new year. 🗣️ Join us and discover: The Latest Trends: AI in search, UX updates, and what’s new in PPC automation Strategic Planning: Practical ways to align SEO and PPC to meet your business goals ROI-Focused Budgeting: How to spend wisely across digital channels Must-Have Tech: From data analytics to automation tools It’s time to get 2025-ready! Register here: https://lnkd.in/e_AJZj7q #Leadership #DigitalStrategy #2025Planning #SEOandPPC #GrowthMindset

🚀 Mastering Lead Generation for SaaS Success! 🚀 In the highly competitive SaaS world, lead generation isn't just a buzzword—it’s essential for survival. At its core, lead generation is all about reaching your ideal audience, building awareness, and converting interest into loyal, paying customers. In our latest blog, we dive deep into actionable strategies designed to supercharge your lead generation pipeline and help you achieve stable growth. From content marketing to SEO, PPC, and beyond, we’re breaking down the tactics that fuel high-quality lead acquisition. 💡 Here's a quick peek: 🔎 Inbound & Outbound Lead Generation: From SEO to direct outreach, learn which approach suits your audience best. 🔎 Lead Funnel Stages: Discover how to guide prospects smoothly from awareness to conversion. 🔎 Personalisation & Engagement: How to create tailored content that resonates with your audience at every stage. ✨ Let us show you how a strong lead gen strategy can lower churn, boost LTV, and drive SaaS success. Read more and start generating leads that convert 👇 https://lnkd.in/eUCicd4b #SaaS #LeadGeneration #DigitalMarketing #CustomerAcquisition #CommonGround

🚀 Fresh Expertise Alert: The Best B2B Lead Generation Strategies for 2025 🚀 In a fast-evolving B2B landscape, one thing remains constant: the need for a solid lead generation framework to drive sustainable growth. For 2025, we’re seeing some game-changing trends that will define successful strategies. Personalisation, automation, and highly targeted marketing are essential to capture high-quality leads and nurture them through the sales funnel. Here’s a sneak peek into our latest blog, where we break down the most effective B2B lead generation techniques, including: 🔎 Crafting engaging content to build trust and credibility 🔎 Leveraging LinkedIn to reach decision-makers directly 🔎 Personalised email marketing to nurture leads 🔎 PPC and retargeting ads for immediate impact 🔎 Account-Based Marketing (ABM) to focus on high-value clients These strategies can make all the difference in a competitive market, setting you up for growth while optimising ROI. Ready to elevate your lead generation efforts for 2025? Dive into the full blog to explore practical insights and actionable steps. Let’s make 2025 a year of growth and success! https://lnkd.in/eewBVCgY