Obsurvant

Our recent survey with the charity Ripple Effect shows a growing trend toward "conscious gifting" with more people looking towards sustainable, meaningful, and thoughtful alternatives. However with almost three quarters (72%) of Brits feeling anxious about buying gifts for others and an average spend of £69.20 on gifts that failed to hit the mark, the amount of waste at this time of the year is pretty disheartening. 🎁 “It’s time for a more purposeful approach to Christmas gifting.” Emily Mullen (London Daily News article also linked in comments)

Last week the Obsurvant Bristol crew headed back to Amsterdam to join the team for our Christmas party and to celebrate a very exciting third year. Curling, dinners, a whole spectrum of bars, and—on Milan Kaster’s recommendation—a pit stop at Techno Tuesdays. The team is growing with some recent new hires joining us in January and more positions opening in the new year. Merry Christmas, all. 🎅 🎄 🤶

With every sip of beer, Brewgooder funds impactful projects aimed at empowering communities and reducing inequalities. 🍻 They were recognised as one of the ‘Best for the World’ #BCorps in 2021 and have delivered projects in 15 countries, which have provided 200+ million litres of clean water. Together, we explored the nuances of ethical purchasing behaviour and how it impacts beer drinkers in the UK. Our research provided insights into consumer habits, with a focus on how impact brands, ethics and convenience can influence decisions. Get in touch to discover how data-driven insights can help shape strategy and better understand your audience. Read the full case study below. 👇 https://lnkd.in/eUvX5BXR #audienceresearch #mrx #quantitativeresearch #consumerresearch

We’re proud to work with festivals, promoters and event-adjacent companies like Woov, to generate audience insights that help to deliver world-class programming. Our clients and our love for music – combined with the fact that one of our offices is located in Amsterdam – has meant that Amsterdam Dance Event is a calendar staple. Starting on October 16, ADE is a five-day electronic music conference and festival. With 1000 events planned around the city from panel talks, the 'Ravers To Runners 5km' around Westerpark (raising money for the Last Night A DJ Saved My Life Foundation), techno yoga to photography exhibitions, and an endless list of gigs there’s going to be something for everyone.   If you’re in town for Amsterdam Dance Event, and are interested to learn how Obsurvant can help you gather invaluable data to understand your audience or level up your existing surveys, we’d love to connect. 🪩 #FestivalInsights #AmsterdamDanceEvent #AudienceInsights #eventresearch

Very fun few days last week in Bristol, which was the first time the whole team was together since Bernadett joined us. We've just launched a new Project Manager role, based in our Amsterdam office. If you're a recent graduate or in your early research career, wanting to make an impact in a small, growing agency then we'd love to hear from you! We work across a range of clients including MR & PR agencies, a growing list of festivals as well some very cool brands. Job spec can be found on our LinkedIn or website: https://lnkd.in/eZfZznxr

New NTIA Consumer Survey Results - Supported by Adam Smith Institute and Obsurvant we received over 2000 respondents to the survey! With some really interesting results which will debunk the idea that there has been a significant market shift!! The reality is that people cannot afford to go out due to a shift in financial circumstances... Snapshot Results below.... *52% Not Being Able to Afford to Go Out *44% Say Labour Stands Out as Most Supportive of Nightlife & Culture *68% for 18-24 year-olds respondents participate in social activities several times a week or more. *43% attended cultural events at least once a month over the past six months. *76% felt impacted by the inability to go out during the COVID-19 pandemic *37% indicated that lower drink prices would encourage them to go out more frequently, with better late-night transport cited by 23%. *Dining out is the most popular activity (55%) / Younger respondents favour going to the cinema, playing sports, and attending nightclubs. If you want to read more click the link below: https://buff.ly/3VIJ0Ad

The general election seems to have sparked a new wave of optimism. In a recent poll 32% of respondents were feeling hopeful about the future after the election result. Following the Labour landslide victory in the UK 2024 general election, we conducted a study to gauge the British public's mood and their views on key parliamentary figures. Here are some key insights: 𝗧𝗼𝗽 𝗖𝗼𝗻𝗰𝗲𝗿𝗻 - 𝗡𝗛𝗦:  The NHS is identified as the biggest challenge facing the UK, underscoring the urgency for healthcare improvements. 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 𝗣𝗲𝗿𝗰𝗲𝗽𝘁𝗶𝗼𝗻𝘀: Keir Starmer is viewed as competent but also perceived as boring by the public. 𝗚𝗲𝗻𝗱𝗲𝗿 𝗗𝗶𝘀𝗽𝗮𝗿𝗶𝘁𝗶𝗲𝘀: More men than women described Nigel Farage using positive attributes, while men were more negative in describing Angela Rayner compared to women, indicating gender divides in views on politicians. Overall, the public appears hopeful yet cautious about Labour's capability to govern effectively after 14 years of Conservative rule. Curious to learn more? Find the full article here - https://lnkd.in/g_WetW6R #UKGeneralElection2024 #LabourVictory #PublicOpinion #MarketResearch #BritishPolitics #Obsurvant

Our first hire in Amsterdam! 🇳🇱 Bernadett brings a strong academic background with an MSc in Communication Science from the University of Amsterdam, where she specialised in Digital Analytics, Communication Research and Quantitative Research Methods. Her experience in usability tests, handling large datasets and improving analysis efficiency using Python will be invaluable in fine tuning our research methodologies. Welcome to the team!

The media report that people of all ages just don’t want to go out anymore… But in reality, things are not that clear-cut. Last week we worked with the Night Time Industries Association on their consumer survey, with the aim of challenging assumptions and assessing the reasons behind the changing market. The key findings and report can be found below. #UKnightlife #costofliving #consumerresearch #MRX