MG Empower

Our digital strategy for Avon UK led to remarkable results in November with over 2.1M views on the brand's TikTok account. Sensorial content showcasing the wide range of make-up products was at the core of the editorial direction developed to connect Avon's portfolio to audiences’ prepping for the #Holiday season. To make it happen, our in-house social media and content production experts brought to life a selection of engaging festive swatching pieces, entertaining and educating beauty lovers about products’ shapes, textures and colours. Follow @avon_uk on TikTok to discover more! #Beauty #MakeUp #SocialMedia #Strategy #ASMR #DigitalMarketing Cover picture: Avon.

What will social media look like in a world without screens? In September this year, Mark Zuckerberg released the AR glasses #Orion - a preview of what should replace the black boxes screens we have today. Following it, our Head of Strategy Joseph McElligott explored the potential transition from screen-based interactions to immersive spatial interfaces to predict the impact of this release on social media. For The Drum, he dived into the topic to bring 3 key predictions: 👉🏽 New creation techniques 👉🏽 Hyperpersonalised and contextualised content 👉🏽 Usage change from passive to active Discover more about each of them: https://lnkd.in/exw-n67q

Our #2024 was moved by commitment and union. We pushed boundaries, embraced challenges and delivered impeccable projects and campaigns with excitement and fulfilment. So our end-of-year celebration translated just that: the shared energy that inspired us throughout the past months. May the season renew it, so we can - along with our clients and partners - continue this journey together. ✨

#ASICS Executive VP Gary Raucher is our guest in this episode of #BeyondMarketing podcast for an inspiring conversation about the innovative marketing strategies behind the brand's success. Hosted by our Founder & CEO Maira Genovese and Head of Strategy Joseph McElligott, Gary dives into the key pillars driving #ASICS’ authority in the industry - such as authenticity, storytelling and a new perspective on consumers’ relationship with sports - led by a genuine approach to community building and nurturing. The full episode is out - listen or watch now: https://lnkd.in/eKbTNSpe

The line between #online and #IRL is thinner than ever, as audiences constantly toggle between both spaces. While to first catch attention, brands must stand out, retaining it in the long term requires the development of more strategic journeys as a way to integrate interactions across the consumer cycle. Once a standalone strategy, experiential marketing has evolved into an integrated powerhouse that fuels deeper connections, amplifies brand narratives, and delivers long-term #ROI. In this article, our Senior Client Director Steff Garrard explores how integrated experiential marketing is rewriting the rules - and why it should be at the heart of your next big move:

Celebrate the season out loud with Sol de Janeiro ☀️ We've partnered with the brand for another memorable activation, this time in #NewYork.  Our experience and production experts created a full sensorial paradise to highlight Sol de Janeiro's exclusive product selection for the season and invite audiences to get in the holiday spirit with a Brazilian flair. The event was built around a fully interactive journey where every touch point was integral to the next, all inspired by the traditional “Amigo Oculto” dynamics - a #Christmas classic in Brazil. Attendees were immersed in the brand's universe, engaging with different elements - from photo moments to gifting stations, while deepening their knowledge of the portfolio. Here's how it went!

#BumblexHouseParty flipped the script on #Christmas at home by giving those holiday rituals a cheeky twist. And the result was nothing short of incredible. Moving away from cliched Christmas moments and forced festive feelings, the IRL event in London was a true celebration of Bumble Inc. UK's purpose - built for attendees to create real and meaningful connections. Our team partnered with the app through a strategic #influencer activation for the moment, driving cultural buzz and community engagement through authentic and lively content. Plus, the experience was fully captured by our audio and visual experts, translating the vibes and #storytelling into unique pieces of content. Play to get a glimpse of it! 🐝

How does #ASICS balance heritage with modern marketing? In this episode of #BeyondMarketing, Gary Raucher - Executive VP at ASICS - explores how the brand's rich history and foundational purpose continue to drive its modern marketing strategies. Along with our Founder & CEO Maira Genovese and Head of Strategy Joseph McElligott, Gary reflects on how the brand differentiates itself through authentic storytelling and inclusivity, rather than a "winning at all costs" mentality. He also shares insights on how to honour the brand's heritage while adopting innovative tactics to stay relevant. Tune in now - full episode is out: https://lnkd.in/dwMhZCZu

As the landscape welcomes new platforms and more complex consumer behaviours, brands get ready to engage and nurture audiences in different ways in 2025 - with greater focus on long-term relationships, innovation and meaning. Conversion results will be more related to brand connection than direct engagement - a movement that should shift online and offline activations. So what are the trends set to shape marketing in 2025? Our Head of Client Services Natalie Grey answered the question and shared her key predictions for the year - swipe to discover.

Our ongoing objective for #HighlandPark is to re-engage #whiskey lovers and attract a new audience through a strong social media presence, boosting engagement and growth. To make it happen, our strategy, creative, production and social media teams work integrated, to bring the brand's vision to life. October brought a special phase of this journey - when we supported their rebranded packaging launch across #Instagram and #Facebook. Content shared led to organic results that speak for themselves: +715K users reached and a 4.9% ER on Instagram only - with over 62% of engagement translating the positive sentiment and overall love for the rebranding. Follow @highlandparkofficial on Instagram to discover what's next!