It's almost the end of the year, and that means it's time for our quarterly newsletter! 📰 From an uptick in charity salaries in 2025, to the bratification of marketing throughout the year and medical misogyny, it's been a busy few months for the newsrooms. Our team has curated some of the biggest stories lately: have a read and let us know what you think 👇 https://lnkd.in/eSAFaAA3 #charity #creativity #marketing #femtech #womenshealth #advertising
Media Foundry Limited
Public Relations and Communications Services
London, England 954 followers
Perceptive, purposeful and punchy PR for businesses on a mission.
About us
Proactive management of your brand's reputation, for when it counts. Our core sectors are Creative, Fem Tech and Charity but our forward-thinking brand reputation management goes far beyond. Driven by ambition, expertise and focus, we create campaigns that pack a punch and turn heads, for brands on a mission.
- Website
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https://mediafoundry.london/
External link for Media Foundry Limited
- Industry
- Public Relations and Communications Services
- Company size
- 2-10 employees
- Headquarters
- London, England
- Type
- Privately Held
- Founded
- 2020
- Specialties
- advertising agency PR
Locations
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Primary
1st Floor
9 Berners Place
London, England W1T 3AD, GB
Employees at Media Foundry Limited
Updates
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Happy December!🎄 Now that the Christmas countdown is officially on, a quick reminder before we all disappear to revel in mountains of mulled wine and mince pies: we're closing our femtech survey on the 20th December. Thanks so much to everyone who has contributed so far, we've had some very telling feedback from the femtech community! For anyone who hasn't had a chance to share their thoughts yet, please do before we all take a well-deserved break (survey link in comments!). We'll be announcing the results in the New Year, and we'd love to hear from as many founders as possible, so share widely with your networks! Ho Ho Ho-w do you think femtech will evolve in 2025? Femtech Insider FemTech FemTech Association Asia Femtech Assembly Femtech Canada Guidea FemTech Israel - Technology & Innovation for Women Femtech World Women's Health & FemTech Ukraine FemTech India FemTech India Femtech France France FemTech Femtech Ireland FemTech Lab Tech4Eva - The global Femtech accelerator FemHealth Insights Women of Wearables (wearables, health tech & femtech) Femtech Community Japan FemTechnology Summit FemTech Italy FemTech Focus Oxford FemTech Society Imperial College London FemTech Society Cambridge Femtech Society FemInnovation FemHealth Founders Fermata FemTech Germany FemTech Latam Femtech Mexico FemTech North #femtech #technology #innovation #womenshealth #survey
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Comms are for life, not just for Christmas! 🎄 Yes we're borrowing from one of our favourite charities for the tagline (bonus points if you can guess which*), but stay with us on this. We all know Christmas is a time for charities to bring in donations for the new year, but so many are missing the mark with lazy fundraising and comms. Rather than pouncing on the consumer or playing on their guilt, charities need to be engaging consistently, all year round. Read our latest article by Grace Tucker (link in comments) to learn more about how charities can ramp up their comms in 2025. What steps does your charity take to make impact all year? *Ok fine, it's Dogs Trust! #charities #fundraising #donations #christmas #charity #charitypr #blog
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'I went out to buy some chips and my life changed forever' Kicking off the week with an inspiring feature in Metro.co.uk for one of our charity clients, Human Appeal. Hannah Mcwann has been in recovery for 7 years after a tragic accident in 2017. A bus hit Hannah on a zebra crossing which left her with a brain injury and unable to communicate or walk. Despite the challenges she faces, with the help of her carers and husband Hannah has recently completed a 1000-step walk to raise money for Human Appeal. Hannah's initial goal was to raise £1000, and now she's raised more than £29,000! Hannah's resilience, faith and determination is staggering. It was an absolute pleasure for our team to share her story. Huge thanks to Kirsten Robertson at Metro for writing such a sensitive feature. https://lnkd.in/ecGwm5wy #charitypr #coverage #fundraising #crowdfunder #charity
‘I went out to buy some chips and my life changed for ever’
https://metro.co.uk
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Want to talk about the $117 billion opportunity? PR increases your brand presence, credibility and ultimately attracts investors. Media Foundry Limited
💫Excited to be here - and it's packed. Lots in it for 🫵 #women #health #femtech Colleen Armstrong Grace Tucker
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Merry ChristmAIs from The Coca-Cola Company: If you haven’t already seen it (and you probably have, or else you’ve read about it), marketers and consumers are divided by Coca Cola’s Christmas ad. Why, you ask? Well, because the upbeat tinseltown remake of its heritage 30 year-old Christmas truck ad was produced entirely by AI. Not a single actor, Coke bottle or real live polar bear features in the ad. My favourite, if somewhat ironic, part? The tagline: Real Magic. Despite its twee attempts to cling onto the nostalgia of the ad it creates year on year, as the bright red truck lights up the dark wintry landscape to bring warmth (and sugary flavour!) to Christmas, people have taken to social media to voice their uproar. Some claim it’s ‘soulless’; others ‘dystopian’. One user laments, ‘Coca-Cola has always been about the magic of Christmas. You killed this magic.’ But beyond the emotive response (which, despite some users’ fury only makes the thing itself more well-known anyway), the question we’ve been asking ourselves is more on the techy side of things. More precisely, what AI means for the creative industries in 2025. Not that we’re rearing the head of the sceptical ‘AI is coming for your job’ narrative of 2023, but specifically whether it is a blessing or a bane for agencies. Speaking to The Independent, Javier Meza, EU CMO for Coca-Cola, said the brand was adapting to ‘today’s times’ by implementing AI, adding that it was an ‘efficient’ way of creating the advert whilst saving time and money (giving creatives a lean Christmas). Call me a romantic, but ‘efficient’ and ‘cost-friendly’ aren’t adjectives I’d ever usually ascribe to any artistic process. Rather than the finished product of the ad itself being ‘soulless’, maybe the more salient question is whether it makes the act of creation itself devoid of any sentimentality or heart? AI may be turning creative practices, and careers, into cannon fodder. You can write poems in the style of Keats, rewrite songs as John Lennon or create tinseltown imagery at the touch of a button. That is, without any thought, introspection, or lived experience. Even at its most dystopian, it’s truly amazing what technology can do. But when it comes to art and creativity (even in advertising - and especially at Christmas, which is a time for heart, togetherness and nostalgia), some things are just too transactional. I’ve never been much of a Coke drinker by trade, but it’s certainly left a sour taste in my mouth this year, writes Grace Tucker. What do you reckon? https://lnkd.in/eTwHzgHR #christmasads #cocacola #advertising #creativity The Drum Campaign UK Creativebrief Creativepool
Coca-Cola's AI-generated TV holiday ad falls flat with consumers
https://www.youtube.com/
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PR plays a crucial role in securing funding for femtech companies. As women’s health issues gain more attention, the femtech market is expanding quickly and investors who are looking for unique opportunities in a crowded market need to know your story, your products and your value proposition. Contact us to find out more. FemTech Lab
Shavua tov! This Thursday, we are hosting our annual summit, a dynamic platform for Israeli women in #STEM to connect, collaborate, and innovate on influential topics impacting the tech ecosystem. 🔊 This year, we’re all about #FEMTECH and Women’s health! ⚠ 🍀 Last chance to register! Only 30 tickets left! https://lnkd.in/eEPuPagE What to expect? 1️⃣ Keynote on Israel's leadership in Tech for Health; 2️⃣ Investor panel on market trends and opportunities; 3️⃣ Inspirational stories from change-makers on supporting women in the workplace; 4️⃣ Pitch showcase of promising femtech startups; 5️⃣ Chance to connect with a supportive community of women in tech through networking; 6️⃣ And star speaker lineup: 💙 Keren Schachter, GM @Maccabi Enterprises & Management Corporation 💙 Orly Sternfeld, General Counsel eHealthVentures 💙 Merav Weinryb, Founder & Managing Partner Sunvest Capital Partners 💙 Liat Sverdlov, Investment Partner OurCrowd 💙 Anya Eldan, Partner Edge Medical Ventures 💙 Hila Karah, Partner Pitango Health VC 💙 Cecile Blilious, Head of Impact & Sustainability Pitango 💙 Orli Gal, High Tech Partner Herzog Law Firm 💙 Shelly Bloch, Founder FemTech Israel - Technology & Innovation for Women 💙 Ellie Gorlin Hanson, Health Tech Partner FINN Partners 💙 Anne BAER, Chapter Director @Women in Tech Israel and CEO at iKare Innovation 💙 Hilla Ovil-Brenner, Founder Yazamiyot - Women Entrepreneurs and Partner Arieli Capital 💙 Sharon Zarfati, Director @Yazamiyot and Director, Marketing & Operations at FinSec Lab by Mastercard 💙 Michal Shalem, CEO & Founder impact.51 Femtech Ventures 💙 Michal Lebenthal Andreson, LlB, CEO & Co Founder impact.51 💙 Rinat Levi, Change Maker & WIT Volunteer 💙 Yotam Hod, Founder @ Gynica 💙 Hila Goldman-Aslan, CEO & Founder DiA Imaging Analysis - acquired by Philips 💙 Melissa Lax, Women in Tech Israel Event Director Why coming? 💡 3.9 billion #women worldwide are your 3.9 billion reasons to revolutionize healthcare 💃🏻 Thus, healthier women mean thriving families 👉🏼 Thriving families create prosperous communities 👉🏼 Prosperous communities lead to growing economies 👉🏼 Growing economies benefit us all 🌟 Join us at the WIT Israel Summit 2024 this November 21st at 9AM to explore FemTech's Transformative Impact in Israel and abroad - Are you in?!👇 Take advantage of this power-packed event! Register now: https://lnkd.in/eEPuPagE #WITIsraelSummit2024 #WomenInTechIsrael #FemTech
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Great opportunity for our Charity Clients, thank you Charity Finance Group
'Strong Foundations, Lasting Impact' is the theme of our 2025 Annual Conference! Now it's your opportunity to share your knowledge and experience with your peers by speaking at our conference. Charity speakers get a free place! https://loom.ly/NFj4ktI Deadline is 9 December🕰️
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Securing #capital is key for #startup growth and sustainability. But standing out in the current climate is no small feat for founders spinning a hundred plates at once. Piquing the interest of investors is crucial. That's where a strong PR strategy comes in. To maximise impact, amplify your message and increase visibility, PR helps by building: 🤝 Credibility 🚀 Reach ⚡ Relevance When integrated as a main component of a startup's wider marketing strategy, PR and comms lay the foundations for strong sustained relationships with investors and consumers alike. Have any questions about kick-starting PR in 2025? Drop us a message: [email protected] #PRstrategy #startuppr #techpr #PR #comms #startups #femtech #investment #fundraising
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Wrap Up 2024 (so far)! Every year Human Appeal runs a nationwide campaign calling on the public to donate old winter clothing which they distribute to their network of shelters and refuges across the country. It's been a bumper year for Wrap Up, and we aren't finished yet! From coverage in the BBC, to radio interviews across the UK, broadcast interviews with London Live, and much more, we're making Wrap Up 2024 our biggest yet! With a week to go, check out some of the results below 👇 #wrapup2024 #charitypr #charities