We Are MBC

Looks like the Men's Six Nations Rugby wanted to take the heat off Jaguar a little bit, with their rebrand which is being called the 'worst rebrand' and 'the ugliest thing ever seen'. Maybe people missed Jaguar's offering last week! However, we've got to admit they have won hands down with their ads, but then maybe that's because they show what the Six Nations is all about, and that's rugby. #rebranding #SixNationsRugby #rugby

Loving this campaign from The Mayhew which highlights the number of black cats and kittens currently in need of a new home. And we totally agree - black cats are so much more rewarding than a new TV or computer! 😻 #BlackFridayDeals #BlackCatFriday #BlackFriday

This virtual museum from Royal Canin is such a clever way of showcasing the surprising festive goods, foods and household items to keep away from your pet as they may be harmful to them. A brilliant tool for new (and old!) dog owners. ➡️ https://lnkd.in/eC4nDibw #royalcanin #dogs #interactivemarketing

After Jaguar's rebranding nightmare last week, we take a look at some of the things you need to consider if you want to get it right. And top of that list is ensuring you remember your brand story. Take note, Jaguar! #rebranding #GoWokeGoBroke #rebrandingtips

Now, this is how you do a car ad, the right way. Maybe certain other brands should bear it in mind (mentioning no names!!) Volvo Cars #Volvo #caradvertising

Woke. A brand killer.  Killed the Cat. Just some of the phrases used to describe Jaguar’s rebrand (sorry, reimagining) and we have to admit we kinda agree. Now, we understand why they needed to take this step given they are about to relaunch as an electric-only brand, and, let’s face it, their brand tends to be associated with men of a certain age, so a ‘reimagining’ makes sense. But this?! Why have they dispensed completely with years of heritage? Who exactly are they trying to target? Obviously, androgynous people who don’t actually need to see the cars, as they are too busy wearing floaty, colourful (and pretty awful) clothes and sitting on rocks. And if this is their ad what will their cars look like? This is definitely not the brand who bought us the iconic E-Type or the classic Mark II Inspector Morse car. And isn’t this rebranding simply going to alienate existing customers? Just look at the Bud Light fiasco which saw them lose as much a $1.4 billion in sales and their sales are still deteriorating.  #GoWokeGoBroke exists for a reason. Okay, maybe we are being a bit unfair, so let’s look at some of the positives: 1.     Everyone is talking about the new branding. Okay, maybe not talking about it in the way Jaguar wanted, but talking nonetheless, and you could argue, that’s an example of great marketing. 2.     The logo isn’t bad. Okay, it’s not good either and definitely not as powerful as the original, but it’s harmless enough. Some would even say a bit generic and boring, but it could be a lot worse. 3.     It makes a great case study for future marketers on either ‘how not to reimagine your brand’ or ‘how to break the internet’. 4.     It’s given other brands a great opportunity to cash in on this frenzy with both Specsavers and Nothing launching new logos!!  It would be absolutely fascinating to see the insight behind the creative and what they were trying to achieve. Maybe swap the word Jaguar for Citroën and it just might work! Copy Nothing. More a case of Don’t Copy Jaguar! #jaguar #rebranding #advertising

We just love being on photoshoots, especially when we get to try out our modelling skills before the professionals take over.😆 And then there are the epic lunches - seriously, just look at that banana bread!! 😋 #photoshoot #photoshootposes #bananabread #snow

Looking forward to it. 😊

What a fantastic time we had at last week's #LondonVetShow! Some great learning, great networking, and, of course, some great stands. Can't think which was our favourite. 😉 And the caricaturist really bought a smile to people's faces. Literally! Looking good Pauline. 😀

Absolutely thrilled to be at this year’s London Vet Show especially as our stand for ADM Protexin looks even better than we could have ever imagined 😀 London Vet Show & BVA Live #vetshow #londonvetshow #protexin #animalcare #london #LVS2024