Main Set
Venture Capital and Private Equity Principals
London, England 483 followers
Investing in the future of fintech and adjacent SaaS. Today.
About us
Making minority investments into leading scale ups in fintech and adjacent SaaS companies. Nimble and entrepreneurial, but with the backing of a global group. Deep sector expertise, providing the resources of an international financial organisation, alongside our capital.
- Website
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www.mainset.co.uk
External link for Main Set
- Industry
- Venture Capital and Private Equity Principals
- Company size
- 2-10 employees
- Headquarters
- London, England
- Type
- Privately Held
Locations
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Primary
Get directions
36-38 Piccadilly
London, England, GB
Employees at Main Set
Updates
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📈 𝗧𝗵𝗿𝗼𝘂𝗴𝗵 𝘁𝗵𝗲 𝗮𝘄𝗲𝘀𝗼𝗺𝗲 𝗽𝗼𝘄𝗲𝗿 𝗼𝗳 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽, 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗲𝗻𝗱𝘂𝗿𝗶𝗻𝗴 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝘄𝗵𝗶𝗰𝗵 𝗱𝗲𝗹𝗶𝘃𝗲𝗿 𝗮 𝗯𝗲𝘁𝘁𝗲𝗿 𝗳𝘂𝘁𝘂𝗿𝗲 🤝 Main Set's raison d'être. Our core purpose. We constantly discuss how we can build mutually beneficial partnerships with our LPs, Founders, employees, advisors, and Fintech partners. Yesterday the team had their Christmas lunch (thank you Trinity restaurant!). A time to reflect, look forward and discuss festivities (with presents exchanged of course!). 2024 has been a great year: 1️⃣ The team has grown from 2 to 4 supported by 8 Venture Scouts and 1 Venture Partner 2️⃣ 3 new investments with strong performance across the portfolio 3️⃣ External capital raised through support from our LPs 4️⃣ Thousands of meetings, emails, events and conferences as we continue to build our network 5️⃣ A healthy, growing pipeline - it is a great time to be investing in Fintech, the quality of opportunities at fair valuations has got us excited (we recommend reading Andreessen Horowitz's summary posted in October)! We now look forward to making 2025 an even better one. We are always looking to build new partnerships and create value in the Fintech ecosystem - please reach out if you'd like to learn more. Main Set || Ioto Iotov Dominique Swan Ivan Wong Jack Hogan #MainSet #Fintech #VC #GPLPConnections #Investing #Founders #Partnerships
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Hear from WealthOS and Ioto Iotov about the current #fintech funding environment, where they challenge the narrative that the sector is experiencing an investment winter ❄️. #investing #fintech #nonconsesusandright
In our last funding round, WealthOS attracted investment from Main Set, part of international investment firm Capricorn Capital Partners UK. Check out Main Set Founder Ioto Iotov's thoughts on the fintech funding: “Our data does not support the funding winter people are talking about. And importantly, the level of activity in fintech investing is shared in most of the markets we track.” Iotov also pointed to wealth management as a sector with high innovation potential due to pressure on margins from lower fees and rising costs- enter WealthOS. CEO, Anton Padmasiri, “the modularity of our platform, enables us to position ourselves as a solver of several specific problems, rather than a vendor offering a complete system replacement. This approach has allowed us to land and expand with clients at a pace that meets their innovation needs and our growth objectives.”
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Thanks for the analysis Seb Johnson 📊. Brilliant to see the 🚀 performance at Freetrade, which is a Main Set portfolio company. Congrats to Viktor Nebehaj, Paul Brooking and the rest of the team on a stellar performance.
I share insights and news on UK Startups 📊 | Founder at Growth Hub & Quick Pitch 📊 | Building at Deel ⚡
BREAKING: Freetrade hits £36m of annualised revenue and is now VERY profitable! Freetrade, the commission-free trading platform, has just published its latest results and they're great. Here are the key facts for the month of November: 🚀 £3m of monthly revenue 🚀 £0.7m of monthly profit Freetrade is now operating on a 23% profit margin which is INSANE. At this rate they will generate £10m of net profit in a full year! This is an AMAZING turnaround for a company that was losing close to £40m a year off of £15m of revenue back in 2022. On top of this retail volumes hit £4.4bn, a 40% YoY increase to 2023. Freetrade was forced to raise a huge down round after the bubble of 2021 popped, so it's amazing to see them performing so well again. Kudos to the team for these results and for this turnaround. It's great to see. Freetrade last raised in 2023 when it raised via Crowdcube at a £225m valuation. Could this price start to look to cheap? Interested in hearing about best-in-class early stage startups? Sign up to my newsletter where founders pitch their startup in under 3 minutes to my community of VCs and Angels: https://lnkd.in/ekYzjAD9
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Another accolade for Anyfin, a Main Set portfolio company. Keep up the good work of empowering people to take control of their finances. Well done to Mikael, Filip, Sven and the whole Anyfin team. #fairfinance #investing #credit #growthequity
The Hottest Startups in Stockholm 2024 list identifies companies based on their innovation and market disruption potential. Read here: https://lnkd.in/gvFVA7Th -with Statista Atlar Fairlo Anyfin DBT Capital #fintech #Sweden #startup #bnpl
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Great to see Main Set portfolio company, Freetrade, listed on Sifted's Fastest-Growing European Startups for 2024! Congratulations to the team - a great result ahead of the New Year! #CapitalMarkets #Investing #Growth #VentureCapital #Sifted #Founders
Sifted 250 - Europe's Fastest-Growing Startups 2024
sifted.eu
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As Fintech investors here at Main Set, we keep our fingers on the pulse of underlying growth trends across our target verticals. Below summarises 5️⃣ trends fueling continued growth of payments, embedded finance and banking: 1️⃣ Consumers will use more Fintech apps than ever: After Fintech’s pandemic-fueled mass adoption took hold in 2020-2021, Fintech apps became a staple of everyday life. Today the average Fintech user has 3-4 apps and expect to see the number of Fintech apps consumers use continue to rise. 2️⃣ Emerging payment technologies will become as normalized as the credit card: Newer payment types are quickly becoming normalized. It’s expected that nearly 178 million US mobile phone users will make peer-to-peer (P2P) bank account payments in 2025. 3️⃣ Credit score alternatives will revolutionize consumer credit: API-based Fintech tools enable lenders to instantly connect to data sources that provide this alternative data, enabling faster and more informed loan decisions. This expands their customer base and helps improve financial access for millions across the globe. 4️⃣ Bank payment usage will continue to grow: The number of instant bank payment rails is increasing. The value of transactions processed using instant payment rails, such as FedNow and RTP (Real-Time Payments), is expected to grow by 289% between 2023 and 2030. The launch of FedNow is likely to continue driving growth for instant payment rails, with more than 400 different financial institutions currently participating in FedNow. 5️⃣ AI will revolutionize the way consumers manage money: Consumers are looking forward to AI helping them cut bill spending, negotiate lower rates, and provide budgeting advice. Fintech companies look for ways to leverage AI to provide faster service and expand their offerings. Main Set || #Fintech #Investing #VentureCapital #Founders #Payments #Banking
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The Main Set team held it's inaugural Dine and Discuss today at Speedboat Bar. A great chance to share work updates, life stories and delicious corn fritters! To the first of many! Main Set | Ioto Iotov Dominique Swan Ivan Wong Jack Hogan #TeamBuilding
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Main Set's Fundraising and Investor Relations lead, Jack Hogan, shares his thoughts on his first time attending Slush ❄️ We look forward to attending next year and watch this space for Main Set side events! 📆 Thank you HSBC Innovation Banking Orrick, Herrington & Sutcliffe LLP Nordea Money Loop Fintech for hosting side events this year. 🤝 Main Set | #Slush #Fintech #VentureCapital #Investing #Founders #GPLPConnections
Experienced investor relations and fundraising professional focused on building private markets platforms
❄️ 𝗪𝗵𝗮𝘁 𝗮 𝘄𝗲𝗲𝗸 𝗮𝘁 Slush❄️ Some reflections from my first time attending: 🤯It's incredible what the team have built: the conference, the relentless high quality side events and most importantly, bringing together thousands of interesting people spread across the venture ecosystem and globe - kudos! 👏 🤝 It's worth putting the prep in and scheduling high quality meetings in advance: I made close to 50 new connections, all of whom are potential partners for Main Set - it took several hours of matchmaking beforehand but it was worth it! 💪 🚀 Conferences are a great place to build new relationships but I think bespoke intimate events are more effective for growing those relationships - 𝗸𝗲𝗲𝗽 𝗮𝗻 𝗲𝘆𝗲 𝗼𝘂𝘁 𝗳𝗼𝗿 𝗮 𝘀𝗲𝗿𝗶𝗲𝘀 𝗼𝗳 𝗲𝘃𝗲𝗻𝘁𝘀 𝗵𝗼𝘀𝘁𝗲𝗱 𝗯𝘆 Main Set 𝗶𝗻 𝟮𝟬𝟮𝟱! 👀 🌍 There are so many incredible people across the globe creating, innovating and disrupting for a better future - make the effort to connect with others to collaborate, share insights and grow together! 📈 📅 Looking forward to getting even more from the conference next year through hosting bespoke events, securing speaker slots and knowing my way around the city! 🌃 #Slush #VentureCapital #GPLPConnections #Founders #Fintech #Investing
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In a thought piece for CFA UK, Main Set Founder and Managing Partner Ioto Iotov explores diversity (or the lack thereof) in the VC Industry. He draws on the research from Sophie Calder-Wang and Paul Gompers at Harvard Business School, Diversity VC, Elizabeth Edwards, Jonathan Hollis from Mountside Ventures, Stonewall and the British Business Bank. Find the link to the report in the comments. #investing #CFA #diversity #responsibleinvesting
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