LW Marketing

🏉 LW Marketing joins the #buryrugbyfamily My recent partnership with Bury St Edmunds Rugby Union Football Club marks the beginning of a revived campaign to support local SMEs headquartered in Bury St Edmunds and beyond with their marketing. Commercial Manager, William Affleck comments: "We’re proud to welcome another local business into our community here at The Haberden. The new season is underway and we’re extremely grateful for LW Marketing for choosing to invest in her business by supporting Suffolk’s oldest rugby club.” Learn more here: https://lnkd.in/eKxdtdxB #BuryStEdmunds #communityfirst #morethanjustarugbyclub #Suffolk

Each week there are one million vacant hotel rooms in the UK Powerful campaign from Carefree who have set an ambitious goal to provide 10,000 breaks for carers each year from 2025. 👏 #CareFree #ChangeHappensOvernight

Just a few #hotel emails I'm subscribed to that are flexing their CRM muscles 👌 ➡️ milsoms - sharing deals and late availability ➡️ Chestnut - love their chestmutt walks and seasonal walk inspiration ➡️ PoB Hotels - stunning hotel photography and curated collections If you're a hospitality business struggling to nurture and grow your subscriber base, I'd love to help. 📧: [email protected] #hospitality #emailmarketing #hospitalitycomms #newsletter

As a remote freelancer, self-development time can soon slip away! So...I've started to carve out time for webinars and events. Throwback to this The Marketing Meetup webinar with Anni Mueller & Ellie Keon Digital & social manager & European Communities manager, innocent drinks. They have a proactive and reactive approach to managing their social media content creation and engagement. For any marketing teams grappling with what to post and how to community manage....their webinar is sure to stoke those fires of creativity 🤓 Watch it back: https://lnkd.in/e9iDgTjV Upcoming #marketing webinars: https://lnkd.in/eTbxdMW9 #burystedmunds #cambridge #marketing #freelance

I have a busy week behind the laptop before lacing up the hiking boots for a weekend in the fells ⛰️🥾: - Community engagement / internal newsletter creation - Social media planning - Business development / filling pipeline* for 2025 - Website updates and copywriting - Linkedin coaching - Scoping out insights around home-moving for a press release *If you know of any startups, hospitality businesses or C Suite teams that would benefit from dedicated marketing support, please point them in my direction. *** 🔗 https://www.lucywoods.com/ 📧 [email protected] #startupmarketing #hospitality #socialenterprise

Direct mail is fast becoming the marketing channel of choice 📈 Data done right with PSE performs 64% higher than other high performing data segments. Great webinar from PSE & DMA (Data & Marketing Association) UK this morning 👌 Key advice from panellists to those thinking about investing in direct mail campaigns: Michele Masnaghetti | Epsilon Abacus | If planning from the beginning, test incrementally and plan, plan plan! There are ways to activate the audience, digitally, too - a nice way to bring the channels together. Charlotte Lovell | HelloFresh | Get to know your audience and targeting is the most important thing because you need to go into a campaign with either: - an idea of who your ideal customer is - knowing their attributes, from a lifetime value perspective Rob Newton | PSE | Take more time over it. Direct mail will take a bit longer than other channels, and the results will take a bit longer but the results are worthwhile. Ian Gibbs - from JICMAIL provided a great summary: What I found really hearty about Rob's presentation is that there's actually some good old fashioned planning principles at play, and they apply to the contemporary world in which we live in - digital proliferation with ad saturation - when what you really want is cut through 💡 And you do that through data profiling, strategy and planning, data management, selection, good creativity, and obviously you've got the nuts and bolts of print fulfilment in the DM channel 👌 Recording of the webinar will soon be posted onto the DMA website: https://lnkd.in/ddqdPcd *** 🚨 Reminder: #DMAAwards2024 deadline extended to Friday 20th September https://lnkd.in/evNxPmgs #directmail #innovation #printisbest #marketinginsights #marketing

As we approach Q4 - are you hitting your marketing goals? A couple of light-touch marketing retainers have come to an end so I'm looking to work with startups or social enterprises who require specialist marketing support. Take a look at my services here: https://lnkd.in/d_GvkFfY #London #Cambridge #Ipswich #BuryStEdmunds #FreelanceMarketing * mission : net zero a current client 😊

If you're intrigued how a direct mail strategy can support your commercial objectives > well worth giving PSE a follow 👌 Their upcoming free webinar is on 17th September 10am BST Speakers include: Dylan Jenkins - VP of Sales at Epsilon Abacus Ian Gibbs - Director of Data Leadership and Learning at JICMAIL Charlotte Lovell - Growth Marketing Manager at HelloFresh https://lnkd.in/e3aUBJ37 #directmail #datadrivensales #customerinsights

The soapy side of hospitality 👀 🫧 Laundry cleaning on an industrial scale is intensive on energy, water, and chemical use which impacts Scope 3 carbon emissions Useful and informative tour at SWISS CAMPLINGS LIMITED earlier this year with my mission : net zero hat on, meant we could learn more about Swiss Laundry's impressive sustainability efforts and drivers to help clients in the hospitality, restaurant and university sectors meet their future ESG targets. https://lnkd.in/eGQJUMWJ #hospitality #scope3 #sustainabletourism 📸: mission : net zero team with Richard Turvill - Strategic Development Director at Swiss Camplings

Introducing experts (in this case, FocalPoint) with journalists; it's one part of freelancing I really enjoy 😎 #pr #freelancemarketing #inhousepr https://lnkd.in/g3gEzbNv