Lower Street

The last Word on the Street for the year is out! Catch the latest insights on Lower Street's upcoming Brand Podcast Summit 2025, our team's favorite podcast recommendations to get you through the holiday season, and much more. Wishing you a joyful holiday—see you in 2025!

Step into 2025 way ahead of your podcasting goals. The Brand Podcast Summit has everything you need to nail your podcast strategy. It’s two days packed with know-how and tools to create a podcast that demands attention. You’ll walk away confident and ready to produce a show that will help you reach your business goals, and measure those results. Here’s a peek at the line up: - Jenny Barber of REI Co-op shares about Creating A Podcast Network - Jamie Roô (Morgan Stanely), Matt Hird (Signal Hill Insights), Amelia Coomber (Podscribe) are talking all about Measuring ROI in Podcasting - Shreya Sharma (TINK) and Hannah Southern (Lower Street) will lay out how to get people to actually listen to your podcast. And, attendees are getting exclusive first access to the Signal Hill Insight’s 2025 Branded Podcast Benchmarks Report. You’ll get to know where the industry stands, and get analytics that will put you miles ahead of your competitors. Registration is free. January 14-15, online. Replays will be made available. Don’t miss it: https://lnkd.in/gvCdfmfq

We The Children has seen some major wins this past year.  They've earned a Webby nomination, 2 W3 Gold Awards, and 3 Anthem Awards. But their impact goes way beyond podcasting. By transforming episodes into multimedia experiences with Teacher Toolkits, they’ve created a resource that’s resonating with educators, parents, and kids alike. We're thrilled to have been a part of their journey and helped them make all this possible. Read the full case study here: https://lnkd.in/dMmDJxVn

Now That’s What I Call Podcasts! Our favorite annual album is back, in podcast form. To help you through the holiday season (better known as the annual podcast drought), the Lower Street team has created a massive series of podcast playlists on Spotify. We’re bringing you just over 312 hours of content. Which… happens to be just enough to listen to a podcast every minute, of every day, from December 20th to January 1st. (Unfortunately, it is in Spotify Wrapped deadzone, meaning you still won’t catch up to our very own Andrew Ganem’s 92,106 minutes of podcast listening in 2024.) Check it out, and start listening to Disk One here: https://lnkd.in/dU-3GM5W

To get your B2B podcast the attention it deserves, you need to get creative.  Truly: B2B podcasts don't all have to follow the same formula! Christine Dela Rosa of Atlassian, Brent Simoneaux, PhD of Red Hat, and Debra Caron of Early Warning® are coming together to show you How To Think Outside The Box in B2B Podcasting.  Take it from the experts -  Early Warning broke out of the traditional format and looked into True Crime for B2B podcasts. Red Hat is known for their great work on Command Line Heroes, a storytelling podcast that places developers, hackers, and coders in the spotlight. And if you haven’t already caught it,  Atlassian switched gears on Teamistry with the season dedicating to Marking an Impossible Airplane: The Untold Story of the Concorde. Join them at the Brand Podcast Summit and get ready to transform your own brand podcast. Registration is free. Sign up today: https://lnkd.in/dWtgnA84

Last chance to register for today's Office Hours! Shannon Young from Seattle University's Roundglass India Center will be going live with Annalise at 12PM EST (5PM GMT) today to talk about how a podcast can serve your higher ed institutions. You’ll get to catch real insight into how a podcast can create community, boost thought leadership, and even present research in a whole new way. There will be replays available if you can't make it live. But, you'll need to be registered to access them. Sign up at the event below.

Am I doing this right? Something you’ve probably asked yourself time and time again while working on your brand podcast. Well, Signal Hill has got some insight for us. At the Brand Podcast Summit 2025, they’re releasing The 2025 Branded Podcast Benchmarks Report. This is going to massively help you understand how your show is standing up to the industry. Not to mention, you might catch some room for improvement. Brand podcasts are in a league of their own—offering long-form, focused engagement that few other mediums can match. They deliver the kind of attention brands dream of. But how do you know your podcast is really working? On January 14, Paul Riismandel, President of Signal Hill Insights will share exclusive performance benchmarks and actionable tips to help you nail your brand podcast strategy. Get the results before anyone else.  Registration is free: https://lnkd.in/dWtgnA84

The latest Word on the Street is out! Uncover insights about our upcoming Brand Podcast Summit 2025, Spotify Wrapped for podcasters, and more.

Don't miss Annalise Nielsen at Canadaland's Dollar and Cents: The Business of Podcasting on December 11th. This event will explore the challenges and opportunities in the business of podcasting. It's free, but space is limited, so grab your spot now!

The award-winning Nickel & Crime is back with season 3! In this season, Early Warning explores today’s most devious scams. They’ll expose the psychological tactics and ways that thousands of victims are drained of billions of dollars every year. You can also catch a peek at how Early Warning helps keep the U.S. financial ecosystem healthy using technology that can stop these bad actors before they strike. Have a listen: https://lnkfi.re/gp0lPb