Live Illustration Ltd. reposted this
Amazing to open Global Innovation Forum (GIFLondon) 2024 today and talk about how to use principles from behavioural science to positively shift corporate innovation behaviours. In a world where often the biggest challenge for innovation in large companies is the companies themselves, I focused on how the 'NEAR' framework could drive internal behaviour change by making innovation itself more Normal, Easy, Attractive and Routine. And if you drive behaviour change you, in turn, change attitudes and beliefs too. #humanfirst #giflondon #innovation