Link Consumer

Merry Christmas from all of the Link team.   We love this little robin made by our team member, Emma! Our gift to you will guide you through the steps to make a little robin of your own this Christmas...

After witnessing in research how well consumers connected with this design, it is always wonderful to see such a successful launch into the world and the amazing results for the brand that has followed. Well done to all the team that continue to support this brand, we're proud to have been there at the start of the journey! #design #redesign #consumerinsight

Have you got an 'accessible luxury' brief brewing? It may be an oxymoron but you can make it work. Here are 3 tips from us to consider: 1. Ensure the innovation heightens the senses 2. Have the brand look up, not down 3. Don't start with price Do let us know if you'd like to know more. #marketresearch #insight #consumerinsight #accessibleluxury #luxury Picture credit: christmasstockimages.com

We've been gathering views on how people feel when they've experienced a pest invasion...and it's far from as pretty as this picture. But this post isn't about vermin, it's about feelings like shame...and how important it is to work with brilliant moderators who are skilled in creating spaces where people feel safe enough to express what's going on deep down. The opportunity to share our innermost senses can also be the first step towards restoring control and solution. Photo by Nikolett Emmert on Unsplash #marketresearch #qualitativeresearch #insight #consumers

Horses can teach us more about ourselves, and how we affect others, than most people ever will. It was such a privilege to be included in this special day with Link Consumer

Monday's don't get much better than this! Some of our team had an inspiring day learning about the power of Natural Intelligence and Rotational Leadership under the guidance of Rosie Tomkins and these two wonderful horses.

Two of the Link team, Gary Wickens and Rachel Turner, had an interesting and memorable day at the Trade Drinks Expo yesterday. The most memorable part of the day were the people they met, each with a palpable passion for their brand and product. All motivated to put something deeply personal to them out into the world of drinks and many of the brands were established by family or friendship connections. Below is a round-up of some of the most innovative and memorable brands Gary and Rachel came across… 1.     Ginagain – A craft gin with carefully selected quality ingredients, so layered and multi-dimensional, they were able to sip and savour it without any mixers. 2.     Sagrado – An exciting innovation of agave-based cider, a very different take on the booming tequila trend. 3.     Moonshine Mayhem from Angus Alchemy – Very unusual but totally tasty creations, all inspired by Scottish sweet puddings. 4.     Drinksmyths Cocktails – Redefining the cocktail experience, with a vision to make alcohol-free cocktails so much more than just another ‘soft-drink’.   5.     Wildoats – Made with British oats and family owned, working in collaboration with Baristas and leading Roasters to deliver an oat milk that really performs in hot drinks. 6.     Cupffee – Driven by a motivation to care for the planet, without making sustainability sound too serious, through their fun edible cups! Which of these stories intrigue or inspire you the most?

There were so many rich and fascinating take-outs for our team at London Packaging week, but this moveable clip design innovation was a discovery that sparked joy! #design #packagingweek #designinsight #innovation

It's great to do something out of the blue...it feeds curiosity and gives you something interesting to talk about! Last week we loved the 007:Shadow of Spectre tour with @inthehiddencity.com and then went into the world's first bricks and mortar museum dedicated to vaginas, vulvas and the gynaecological anatomy... https://lnkd.in/ghS_thm

There is a lot of excitement about the benefits of AI for research and rightly so. However, we at Link can’t help but think how Grace Hopper’s words are as relevant today as they have ever been – especially in the AI world of today. If you don’t know Grace Hopper, we would strongly recommend you look her up! She recognised the benefits of change, of looking to the future “Humans are allergic to change. They love to say, 'We've always done it this way.' I try to fight that. That's why I have a clock on my wall that runs counter-clockwise.” BUT, she also recognised that… “No computer is ever going to ask a new, reasonable question. It takes trained people to do that.”  “We’re flooding people with information. We need to feed it through a processor. A human must turn information into intelligence or knowledge.”  We could not agree more! #gracehopper #AI #marketresearch #insight