Lemma

November was a dynamic month at Lemma, filled with innovative campaigns, industry engagement, and exciting internal initiatives. Here's a quick look at what we achieved in November! #Lemma #roundup #dooh #november #Campaigns #growth #programmatic #omnichannel #Etihad #EtihadParis #Audi #adtech

Watch how Lemma along with Etihad drove context for their latest campaign using peak moments of frustrations to drive resonance. By strategically mapping common irritants—such as traffic jams, long queues at malls, and waiting at petrol pumps—the campaign effectively used these everyday scenarios to drive engagement and visibility. #newcampaign #contextualadvertising #context #creativity #etihad #lemma #adtech #dooh #pdooh #programmatic #programmaticadvertising #programmaticads

The future of TV is here, and it's connected like never before. By 2025, CTV (Connected TV) will be bigger, smarter, and more dynamic, transforming how we watch, interact, and advertise. With ultra-targeted ads and immersive experiences, CTV is no longer just a screen — it's an intelligent, results-driven platform that’s reshaping the industry. For brands, the message is clear: CTV is the medium to watch in 2025.Ready to embrace the future? 🔗 Read More - https://lnkd.in/dYURxwhB Lemma #programmaticadvertising #CTVadvertising #VenueBasedCTV #OTTAdvertising #ctvads #ssp #adtech

In a recent interview with MarTech Series, Lemma’s CEO, Gulab Patil, discusses how 𝗟𝗲𝗺𝗺𝗮 𝗜𝗻𝗳𝗶𝗯𝗶𝗱 is transforming programmatic advertising with AI-powered header bidding. By optimizing real-time auctions across DOOH, CTV, and emerging media, Infibid enhances transparency and drives better value for publishers. This innovative approach is reshaping the adtech landscape, enabling more efficient and effective ad placements. #ctv #headerbidding #adtech #dooh #pdooh #ssp #AI #trasparency #programmatic 🔗Read More - https://bitly.cx/KRmE ✒️Paroma Sen Catch Team Lemma at @CES. Ready to chat all things AI and adtech. DM us to lock in a meeting! #ces2025 #ces

The latest episode of the Growth Master Mind Podcast, host John Koetsier sits down with Angelina Marmorato, AVP of Sales & Partnerships at Lemma, to explore the rapidly evolving world of Connected TV (CTV) and Digital Out-of-Home (DOOH) advertising. Discover how these platforms are not just driving visibility but also creating real, measurable impact in today’s media landscape. 🔗 Full episode here - https://rb.gy/q0ro6o #CTV #dooh #conntectedTv #adtech #programmatic #pdooh #ott #podcast

During the holiday season, advertisers have a unique opportunity to engage with audiences at a time when brand marketing can deliver significant results. Angelina Marmorato, AVP of Sales and Partnerships at Lemma , has outlined a set of actionable strategies to help brands maximize their advertising impact on Connected TV (CTV). By focusing on optimizing data, refining creative, and leveraging high-efficiency targeting techniques, these strategies provide practical guidance for reaching holiday shoppers during this critical period. 🔗 Here are Angelina's top recommendations - https://rb.gy/hp6dh4 🖋️ Tyler Nesler #holidayseason #ctv #ctvadvertising #programmatic #connectedtv #adtech #ssp #

𝗧𝗵𝗶𝘀 𝗛𝗼𝗹𝗶𝗱𝗮𝘆 𝘀𝗲𝗮𝘀𝗼𝗻, 𝘁𝘂𝗿𝗻 𝗩𝗶𝗲𝘄𝗲𝗿𝘀 𝗜𝗻𝘁𝗼 𝗕𝘂𝘆𝗲𝗿𝘀! With 72% of early shoppers already online, 𝗖𝗧𝗩 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 is making waves. But not everyone is a couch potato, right? What was once seen as a challenge is now an opportunity. With  𝘃𝗲𝗻𝘂𝗲-𝗯𝗮𝘀𝗲𝗱 𝗖𝗧𝗩, advertisers can engage consumers at the moment of decision. Lemma helps brands reach audiences at home and outdoors to drive real-time impact and maximize reach. #programmaticadvertising #Lemma #CTVadvertising #VenueBasedCTV #OTTAdvertising #holidayseason #blackfriday #cybermonday

⚽Venue-Based CTV: The New Frontier for Engaging Sports Fans As sports broadcasting shifts across platforms, advertisers need to get creative in reaching fans🍻 . With the right strategy, brands can reach fans where they’re most active, ensuring every dollar spent is maximized. Here's more about this by Angelina Marmorato, AVP Sales North America, Lemma on the advertisingweek. 🔗 Read More : https://lnkd.in/d579r-VU

The future of TV is Connected, and Lemma is here to help you stay ahead. Lemma provides a range of services to maximize the impact of CTV advertising. With precise ad placements and advanced targeting capabilities, Lemma empowers brands to harness the full potential of Connected TV, elevating their advertising strategies to new heights. Check out Lemma’s CTV Solutions to know more: https://lnkd.in/dzT_JGee #Lemma #CTV #CTVAdvertising #ConnectedTV #Programmatic #Omnichannel #OmnichannelPlatform #programmaticadvertising #adtech #programmatic

Venue-based CTV advertising transforms high-traffic locations like gyms, malls, and airports into powerful touchpoints, allowing brands to deliver contextually relevant ads that boost engagement and brand recall. By leveraging advanced data insights, Lemma optimizes ad placements across these venues, helping brands connect meaningfully with specific audiences. 👉 Read the full blog here: https://lnkd.in/dB4J2iza #Lemma #CTV #Advertising #DigitalMarketing #Streaming #CTVAdvertising #VenuebasedCTVAdvertising #VenueBasedAdvertising