LAYBL

At LAYBL, we're helping brands go beyond compliance - creating real impact through traceability, circularity, and sustainability in a rapidly evolving fashion industry. Want to know more? Let's talk. :)

Everything we do has an impact – on business, the planet, and people. But how many of us truly own that impact? In a world where fast fashion fuels overproduction and waste, every purchase counts. Every discarded garment has a story. We have a choice: let it end there or let it begin again. At LAYBL, we believe that owning your impact starts with understanding and action. That’s why we’re building the first brand-agnostic platform to track every item of clothing – from sale to end-of-life. It’s not just about buying less; it’s about buying better, choosing a journey, and making every stitch count. 🔍 Track what you own. 🧵 Repair what’s worn. ♻️ Resell what’s unloved. 🔄 Rethink what’s next. Track your impact, one LAYBL at a time. #Sustainability #CircularFashion #Impact #LAYBL #OwnYourImpact

Whoop whoop! 🙌

Well, this is exciting! 🌿🎉 🌟 We are absolutely thrilled to announce that LAYBL has been selected as a South West finalist in the Green Startup of the Year category for the StartUp Awards! 🌟 At LAYBL, we're not just building a business; we're crafting a greener, more sustainable future for generations to come so to be recognised as a finalist in these awards makes us very happy indeed. And what’s even more amazing is that our fellow finalists in this category are also from female-founded companies 💪 : Jo Spolton from Rumage and Hazel McShane and Amber Probyn from PEEQUAL. We’ll keep you posted on our awards journey but for now, fingers crossed! 🤞 💚   #UKStartupAwards #GreenStartup #Sustainability #LAYBL

Great fire side chat with Adam Root of Matter this morning at the #NatwestAccelerator in Bristol. So insightful and frank on topics ranging from founder mental health and burnout, to navigating investment, angels and VCs, particularly as an impact-led business. You could tell a lot of us in the room needed to hear some of this stuff and Adam's time was a gift well received/appreciated. And again, helpful to be out of the house and mixing with our amazing cohort this morning, see you all again tomorrow!

LAYBL managed to grab a spot for a second cohort in the Natwest Accelerator recently, so I've spent much of this week gearing up to be more personally involved this time (the last cohort was all Jen!) as part of the ignition week. I've met some incredible entrepreneurs already this week and the hardest bit might be concentrating on my own business when I'm surrounded by so many other interesting people and problems! It also meant I had to quickly whip up my own version of the dreaded "60 second pitch" and perform it as part of a cohort wide competition. I was really stoked to make the final 7 pitches, and thanks to my working group for putting me through from our group 🙏🏻 I didn't win but then the other 6 pitches were so amazing, I genuinely had no idea who was going to win in the end. But, I definitely think LAYBL deserved to win best hook: "I would like you to imagine your laundry basket "Now image it piled up with everyone else’s till it’s the height of Mount Everest "That’s the amount of clothing that’s being burned or buried in landfill every 7 minutes" Apparently there was an audible gasp, I'll take it, although I didn't hear it because my pulse in my eardrums was deafening me at the time 😂 But yeah, it's a shocker right? It's a reminder of why we're doing what we're doing at LAYBL though. While we're constantly working to get our product fit and message correct, the one thing that literally doesn't change, is the scale and importance of our mission. Keeping apparel out of landfill, one LAYBL at a time 😎

Are we really building a circular system? 🤔 Here are Four SHOCKING statistics of #fashion waste: 1. 92 million tonnes of textile waste is produced every year. Only 1% is recycled back into new materials. 2. The number of times a garment is worn has declined by around 36% in 15 years. 3. Nearly 10% of microplastics dispersed in the ocean each year come from textiles. 4. Fast fashion brands are producing twice the amount of clothes today than in 2000. At Neem London, we take responsibility for the life of our products to manage waste in the correct way. If you buy a shirt from Neem London and wear it for longer than 6 months, then send it back to us, we will give you £50 in cash and £30 in Neem London credit - we believe we are the first in the UK to offer this! We only use recycled, recyclable, and regenerative materials that we take full ownership of. We want to take accountability for our product; it’s an asset that we’ve brought into the world. Working with charles and LAYBL allows this. The question is, I believed this was only possible when hardcoding into a brand from day 1. We believe this can be scaled - do you? Join us in the circular revolution. https://neemlondon.com/ #circularfashion #circulareconomy #sustainability #menswear

Last night I ditched the wellies and made my way out of the countryside to the bright lights and cool sights of London's Shoreditch for Blue Earth Summit Future of Fashion event. It was so inspiring to be surrounded by a room full of people who care about the future of our planet, and to hear about the incredible solutions being developed to propel sustainability in the industry forward. A key highlight from the industry panel of experts Simon Platts, MARY FELLOWES, Claudine Rousseau and Nick Davies was around how we need more transparency in the supply chain, and beyond. And how we, as consumers, can play a pivotal role in driving change. This is core to what we do at LAYBL so it was amazing to be able to take the stage and pitch alongside Emily Axten from Xeros and Genia Mineeva from BEEN. It's the sign of a great event when you leave feeling hopeful for the future. ✨ (PS: we're currently raising so if you are - or can introduce us to - any impact investors interested in a high-growth, ambitious and purpose-led business, we'd love to chat) (PPS: and if you're a brand and would like to know more about how LAYBL can help you track the longevity and durability of the products you produce, drop me a note below) 

Looking forward to seeing Jen Wagner pitch and doing some networking at Blue Earth Summit Futures in London tonight. If you're a brand and want to know more about the LAYBL platform, or an impact investor looking for SEIS/EIS opportunities, come and say hi! #blueearthsummit #futureoffashion #sustainablefashion

Our founder Jen Wagner pitching earlier this week at the NatWest Accelerator pitching showcase. ✨