ITV Media

Have you ever thought about how reactive #advertising gets cleared for #TV? 📺🎥 💫 Take a look at this exciting #casestudy that explores the detailed journey of giffgaff's reactive TV #ads, featuring clips from daily #BigBrother episodes, all cleared and broadcast on the same day! Plus some tips from us on #clearance in this area. This compliance triumph was made possible through exceptional collaboration among key stakeholders and a fantastic partnership with multiple #Clearcast teams. . Here's the inside scoop on how it all unfolded 👉 https://bit.ly/3VjvgMX giffgaff | Certified B Corp | ITV Creative | MG OMD | Pablo London

On World TV Day, we celebrate television's vital role in supporting democracy. Trusted and accessible, TV reaches and empowers every corner of society, giving a voice to those who are often unheard. TV informs the public, fosters dialogue, and connects communities. Today, in partnership with The Global TV Group, egta, Association of Commercial Television and Video on Demand Services in Europe - ACT, Thinkbox, The Media Leader UK, Channel 4, Sky Media UK and broadcasters around the world come together to support democracy. In 2024, our news coverage guided millions through the General Election, while Mr Bates vs. The Post Office sparked over 170 petitions and 400,000 signatures - proof of TV's ability to inspire action and drive change. Because when television tells the story, the world listens. Full details can be found here: https://lnkd.in/eJC7JfRq #WorldTVDay 

Tap into the mood of the nation this January with ITV’s consumer spend and viewing insights to inform campaign planning. Available now, our brand new deck includes exclusive new Pause Ads packages, plus relevant ITVX addressable opportunities, including Tesco and Boots Shopper audiences (Matchmaker), and the brand new Health & Fitness ACT segment. Get all the insights here: https://lnkd.in/eKBBSqUT #ITVAdLabs

In a special partnership between ITV and Asda on the 4th November we saw the launch of a new 90” hero Asda ad accompanied with a 10” TVC showcasing the breadth of products Asda has to offer in their new exceptional food range as well as Christmas paraphernalia that cemented Asda's place as the Gnome of Christmas for 2024 🎅 🎄 🎁  Read all about this festive collaboration and watch the full clip here: https://lnkd.in/dMj9DvUi #ITVPartnerships #Christmas #Asda

ITV has proudly announced their Head First Award winner, WWF-UK, who's campaign titled 'A Prescription for Nature’ encourages the nation to get their “daily dose” of nature. This award is an advertising initiative that shines a spotlight on mental health & wellbeing and builds on our long-standing Britain Get Talking initiative. The World Wide Fund for Nature’s (WWF) new ad campaign, which was funded by the £1m airtime prize and features ITV This Morning’s Dr Sara Kayat, aired on ITV1 and highlights how connecting with nature, no matter the circumstances or the weather, can positively impact our mental health. Congratulations to WWF-UK! Watch the full ad here - https://lnkd.in/dXVNk38M

Last week some of the most powerful work in the industry was recognised at the Campaign UK Media Week Awards, and we are thrilled that we won 7 Gold, 5 Silver, and 4 Bronze awards for our collaborative work with our valued media agencies and client partners. Full list of the winners revealed here: https://lnkd.in/esb_xPKp A huge congratulations to everyone who took part on the brilliant work showcased! #ITV #CampaignUK #MediaWeekAwards2024

At ITV we are delighted to be one of eight presenting on stage at The Goodstuff Media Showcase. Join us in Wonderland as we bring you a new transformative idea that you simply will not want to miss. Sign up here to secure your seat now! https://lnkd.in/dJBNbRs

Thrilled to have supported Isuzu UK as runners up of the ITV Head First award - our advertising initiative that shines a spotlight on mental wellbeing and builds on our long-running Britain Get Talking campaign. Campaigns such as this really reinforce the important role advertising can play in getting the nation to open up about mental health - so come on Britain, get talking #sidebyside #MentalHealthAwareness #MentalHealthMatters #BritainGetTalking

The launch of Big Brother attracted 1.4m viewers across all devices, up on the launch on ITV2 last year by +0.4m viewers 👏 This makes it ITV2's biggest audience of the year outside of Love Island 🌴 The last series launched with 3.6m across ITV1 and ITV2. Big Brother has been streamed 3.4 million times so far on ITVX. 💡 #ITV2 #ITVX #BigBrother

Christmas is the biggest moment of the year for brands and for broadcasters! So in true festive fashion, ITV have identified three consumer Christmas behaviours and planning principles to help brands unwrap a successful Christmas 2024 🎄 Read all about it and download more of our insight here: https://lnkd.in/ee4HDtk2 #ITV #Christmas #Advertising