Iris

What do precision marketing and precision medicine have in common? 🧬 Turns out, a lot! In her latest piece for Advertising Week, Marie Little, our Global Chief Health Officer, shares how healthcare brands can cut through the noise and truly connect. Marie says it best: "Healthcare doesn't have to be mediocre, it's only mediocre if we allow it to be." She explores the big shift happening in healthcare marketing, where personalisation isn’t just a nice-to-have—it’s a must. It’s about understanding individual needs and creating experiences that feel tailored at every touchpoint, making marketing as precise as the medicine itself. 💡 One standout insight from Marie: successful healthcare marketing relies on empathy—meeting people where they are, delivering what they need, exactly when they need it. Whether it’s storytelling that hits home or creating experiences that truly resonate, the goal is to make it human. Because in healthcare, precision isn’t just smart—it’s essential. Check out her full take in Advertising Week for more insights: https://lnkd.in/eN8KFpet We'd love to hear your thoughts, drop us some comments below! #HealthcareMarketing #PrecisionMarketing #ParticipationBrands

🎙️Episode 1 of our Iris 25 festive three-part mini-series is LIVE! Our special Entrepreneurs in the Wild podcast series celebrates 25 years of bold ideas, risk-taking, and the distinctive culture that made Iris what it is today. In this first episode, host Ian Millner chats with Iris OGs Claire Humphris, Adam Wright, and new Iris London CEO Zoe Eagle to reflect on the journey so far—and what’s next. Here’s a taster of what you'll hear: 💬 “We were very focused on the client and the work, and that was all that mattered. And actually, that's true today.” – Claire Humphris 💬 “People beat process. You need people who are prepared to take initiative and get the job done.” – Adam Wright 💬 “It’s about being passionate, willing to experiment, and taking risks to create something that has real impact. It’s a value set rather than an instruction book.” – Zoe Eagle From the camaraderie and risk-taking to the entrepreneurial spark that keeps us going—this one’s a must-listen! 🎧 Tune in now and let us know your thoughts! https://beacons.ai/eitw 👀 Keep your eyes peeled for our next session on creativity and culture, dropping soon! #Iris25 #EntrepreneursInTheWild #Podcast

2025 is just around the corner, and in her latest CEO column for The Drum, Jill Smith, Iris Americas CEO, is sharing her perspective on how agencies can prepare for the year ahead.   Jill explores what it’ll take to succeed in a fast-changing world. Spoiler alert: it’s all about authentic creativity, participation-driven strategies, and building trust with clients.   As Jill puts it: “The key to cutting through is authentic creativity and bold strategies rooted in participation. Our Participation Brand Index has proven that brands that prioritize interactive, two-way relationships crush those relying on old-school ads."   From tackling soaring media costs to using AI to boost (not replace) ideas, Jill's column offers thoughtful insights on navigating 2025. 🔗 Read this month's column in The Drum here: https://lnkd.in/gmErKYuH   If you missed her piece last month on how educating empathy can bridge divides, catch up here: https://lnkd.in/e6D4BRdQ   #Participation #2025 #CreativityThatConnects

We've got something special landing this Friday and we 𝐩𝐫𝐨𝐦𝐢𝐬𝐞, it's one not to be missed! Stay tuned and keep your eyes peeled 👀 More details coming soon... 🎙️ #EntrepreneursInTheWild #FestiveSpecial #Iris25

Help us bring Iris to the SXSW London stage next year by voting for our two sessions! Each session is packed with insights from our brilliant team and features speakers who are redefining the way brands connect with audiences. 1️⃣ Session 1: "Breaking the Cycle: Women Redefining Health and Performance Through Cycle Syncing". The brilliant Samaneh will explore the rise of cycle syncing—a TikTok movement with over 500 million views—showing how women are harnessing their menstrual cycles to unlock peak performance. She’ll highlight what trailblazers in this space are doing and how it could reshape the future of women’s sport and fitness. Give her session your vote! 🔗 https://lnkd.in/ghcShKQ9 2️⃣ Session 2: "Integrating Difference: Making Better Decisions Without Defaulting to Compliance or Consensus". Our fabulous Matt Rebeiro will take to the stage with Clinical Psychologist Hamish Hill to share the theory and practice of ‘integrating difference’. This approach helps teams reach decisions without defaulting to compliance with the loudest voice in the room or demanding false consensus. Vote for their session here: 🔗 https://lnkd.in/gxABwyJR   We’d love your support! If you believe SXSW attendees would benefit from our sessions, please cast your vote before the closing deadline on 19 December! #SXSW2025 #southbysouthwest #panelpicker

Game Changers isn't just a title—it's exactly what happened at our event. From conversations about empowerment, resilience, and authentic connection, our incredible speakers left us inspired and ready for more! Jasmine (The Jazzy Golfer), Carly Telford, Ella-Mae Rayner (aka Comet from Gladiators), Kirby Akindeinde, Rowena Samarasinhe, Amy Conroy, Samaneh Zamani, and Amy Green each brought something unique to the table, sharing their personal journeys, how they broke boundaries, and what brands need to do to genuinely connect with women today. From Carly Telford's take on redefining success in sport to Rowena Samarasinhe's insights into making sponsorship truly meaningful, it was clear that it's about creating real value, not just visibility. If you couldn't make it, don't worry, we've got you covered! Watch the highlights video below for some of the best moments 👇   And that's not all! Our newest report, The Essential Brand Toolkit for Engaging Women, will be launching next week. Keep your eyes peeled 👀! In the meantime, download our report here to learn more about Game Changers: https://lnkd.in/e4dgGiZn #WomenInSport #DiversityInBrands #GameChangers

Why shouldn’t B2B brands be unmissable? B2B isn’t just about boardrooms and decision-makers anymore. It’s about people—and the brands that stand out are the ones telling bold, human stories. Take Beam, pushing boundaries with AI-powered robotics, or Eutelsat Group, bridging the digital divide while staying true to its roots. And then there’s Visa, showing how even the most technical offerings can feel relatable, and SSE plc, keeping things real with a focus on sustainability and real-world impact. These brands show that creativity isn’t just for B2C—B2B needs it too. As Matthew Gully writes in The Drum, strong B2B branding doesn’t just attract clients, it draws top talent and creates real connections. Because if people don’t understand why you matter, they won’t pay attention. Read Matt's full article in The Drum here: https://lnkd.in/g9syZDSk #B2BMarketing #BoldBrands #BrandStorytelling

Casa Zero is officially live today in São Paulo, bringing together big names and bold ideas to tackle one of Brazil’s biggest challenges: 𝐟𝐨𝐨𝐝 𝐰𝐚𝐬𝐭𝐞. Brazil, one of the world's largest food producers, wastes an eye-watering 55 million tons of food annually across its production chain, from marketing to consumption. Unilever Food Solutions partnered with our team in São Paulo to create Casa Zero—an interactive, hands-on experience aimed at boosting food efficiency in professional kitchens. Over the next few days, this offline activation will feature workshops, discussions, and practical techniques led by renowned chefs like: 🍴 Chef Dario Costa (Mestre do Sabor winner) 🍴 Lucas Corazza (Que Seja Doce presenter) 🍴 Edson Leite (founder of Gastronomia Periférica) 🍴 Heaven Delhaye (chef, presenter, and restaurant founder) ADRIANA Vichino, LATAM Marketing Director at Unilever Food Solutions said: “We’re proud of all the educational initiatives we’ve brought to the food service industry throughout Brazil. Casa Zero is about raising awareness on how to maximize the potential of food while improving efficiency.” Fabiana Jadao, Managing Director at Iris São Paulo commented: “At Iris, we’re always focused on building projects that matter to our clients and contribute to a sustainable future. Casa Zero is the perfect symbol of that.” #FoodForChange #CasaZero #SustainabilityInAction

What does leadership look like today? In LBBonline - Little Black Book online's "Meet the Up-and-Coming Industry Leaders Making Their Mark," our very own Jill Smith, CEO of Iris Americas shares her thoughts on what it means to lead with understanding, authenticity, and clarity.   “Leadership isn’t about having all the answers – it’s about creating the right conditions for others to be successful and capable of taking on new opportunities. I’m also a firm believer that leadership doesn’t need to be loud to be impactful. It’s not about being the most vocal in the room but about being intentional and making your actions, investments, and time count.”   Her perspective, alongside those of other inspiring CEOs, MDs, and industry leaders featured in the article, highlights the diverse ways leadership can evolve to meet today’s challenges.   Check out Jill’s contribution and explore the full piece here: https://lnkd.in/eMz9N3B7   #Leadership #Collaboration #Authenticity #IndustryLeaders

What an incredible morning at our latest event Game Changers: Essential Brand Toolkits for Engaging Women! 🎉 A packed house, thought-provoking discussions, and inspiring speakers—thank you to everyone who joined us! Together with our speakers, we explored topics like brands leading the way in cycle syncing, the rapid growth of women’s sports, and the crucial need for diverse voices in the room. As The Jazzy Golfer reminded us, “Revenue follows investment,” and women’s sports are proof that sustained support can drive extraordinary growth. A special thank you to our brilliant speakers: The Jazzy Golfer, Carly Telford, Ella-Mae Rayner (aka Comet from Gladiators), Kirby Akindeinde, Rowena Samarasinhe, Amy Conroy, Samaneh Zamani, and Amy Green all who shared their insights. Your expertise and passion left us buzzing with ideas!   Missed it? You can download our Game Change report here: https://lnkd.in/e4dgGiZn Stay tuned—our key takeaways from the event are coming soon! #WomenInSport #DiversityInBrands #GameChangers