Insight Narrator Ltd

Data may inform, but emotion drives action. 📊 Want your data story to resonate? 👉 Tie insights to real-world consequences. 👉 Make the story relatable. ✨ The most compelling stories are felt, not just heard. 📖 Read the detailed article for The Research Society here https://lnkd.in/ezd8BtNx

Looking for your secret weapon in data storytelling? 💡 Here’s what Madelaine Oppert, Senior Marketing Manager at iResearch Services, had to say about Data Storytelling in Marketing: “I’ve found my secret weapon in Data Storytelling in Marketing by Caroline Florence. Her case studies and cheat sheets—packed with insightful and practical do’s and don’ts - have become my blueprint for crafting stories that truly resonate.” ✨ Packed with real-world case studies and actionable cheat sheets, this book is your ultimate guide to turning data into stories that inspire action. 📖 Download a FREE chapter or get 20% off your copy today: 🔗 https://lnkd.in/eG49n2KR

It is easy to spot the presentations where the creator has considered the audience compared to those who have just focused on the information they want to share. #datastorytelling #audiencefirst

Sharing data isn’t enough. 🚫 A common pitfall is starting with the data instead of focusing on your audience. ✅ Start by asking: 1️⃣ What does my audience care about? 2️⃣ How can I use storytelling to connect that with the data? 📖 Want to master audience-focused data storytelling? Download a FREE chapter or buy with 20% off here: 🔗 https://lnkd.in/eG49n2KR

Confused audiences = missed opportunities. 📊 Simplify complex data: ✅ Break it down into smaller, digestible chunks. ✅ Focus on one key message. ✅ Use clear visuals. ✨ Simplicity is the ultimate sophistication. Ready to align your data with powerful narratives? 📖 Download a FREE chapter or buy with 20% off: 🔗 https://lnkd.in/eG49n2KR

Data storytelling bridges the gap between cold, hard numbers and real-world actions. ✨ It transforms raw information into insights that inspire action. 📊 Numbers are just numbers…until you tell their story. 👉 Next time you present data, ask yourself: What story am I telling? 🚨 Last chance! It’s the final day of our Black Friday Deal. 🎉 Get 30% off Data Storytelling in Marketing! 📌 Click the link below and use code SALE30 at checkout: 🔗 https://lnkd.in/eFQE78KA

Looking for insights and ideas on data storytelling? This month we've added new resources for our followers to access. Watch the 60 minute webinar 'How to elevate your data storytelling', where I share insights into the 5R's roadmap to great data storytelling, the mindset shift required to generate better data stories, and the 1 key behaviour that will optimise your data storytelling. Or tune in to the Thought Leader's Voice Podcast hosted by iResearch Services to listen to my conversation with Rachael Kinsella FCIM MCIPR Chartered Marketer, where we discuss the strategic and tactical applications for data storytelling in marketing, plus emerging trends in data storytelling best practice. Or read my recent article for Luminate and The Research Society where I argue that critical sense-making skills matter more than data visualisation skills when it comes to transforming data into clear, compelling narratives that drive action. If any of the above sound relevant and interesting then click on the link below to access https://lnkd.in/gdkc-GCb More podcasts and articles will be coming soon, so watch this space...

💡 Curious about how to build your data storytelling skills? 💡 There are still spaces left to join our FREE 1 hour webinar 'Elevate Your Impact Through Data Storytelling' on Thursday 27th June 2024 3pm BST/ 4pm CEST/ 10am EDT This 1 hour webinar is hosted by Caroline and she will share key insights and examples from her new book 'Data Storytelling in Marketing: How to tell persuasive stories through data' The webinar will cover: 💡The 5R's roadmap to great data storytelling 💡The mindset shift required to generate better data stories 💡The 1 key behaviour that will optimse your data storytelling To sign up follow the Zoom link below and register your details. https://lnkd.in/etW7_MJj

Thanks to Market Research Society (MRS) for hosting a webinar today to support the launch of Data Storytelling in Marketing. There was a great turn out and lots of questions. My favourite question was in response to the idea of needing to balance proactive 'meta stories' with reactive 'trigger-based stories'. It would be great if 20-25% of our data storytelling time was spent telling stories that the business needs to hear, rather than those that align to specific projects and activities. In reality, the long tail of requests eats into that time and we don't get the headspace to dedicate much time at all to these stories. But just having just 2 or 3 meta stories that synthesise multiple project insights and align to powerful messages about the customer/ consumer/ market can make a significant difference.

A huge thanks to Market Research Society (MRS) and their support for the launch of 'Data Storytelling in Marketing' in June. I will be running a webinar to share some insights from the books (free to MRS members) on 5th June at 11am BST. Click on the link below to sign up https://lnkd.in/eURhYdQa